wi association of county extension committees (wacec) 2014

WHAT CAN COUNTY BOARDS DO TO INFLUENCE BROADBAND

EXPANSION?

STATE WACEC CONVENTION, EAU CLAIRE, WI

JUNE, 2014

Professor Andy Lewis, Broadband & Economic Development SpecialistBroadband & E-Commerce Education Center

Jill Hietpas, Regional Broadband EducatorBroadband & E-Commerce Education Center

Definition of broadband (adj)Bing Dictionary

broad·band[ bráwd bànd ]1. covering many frequencies: using a wide range of

electromagnetic frequencies2. transferring data fast: able to transfer large amounts of

data at high speed

Broadband

3

What is Broadband?

Federal Communication Commission (FCC) definition (for residential service):

Current: 4 Mbps Down/1 Mbps Up Proposed: ~10 Mbps/3 Mbps (maybe greater)

Alternative definition: Connection that does not limit application (i.e.

VoIP, web-based video streaming, future innovations?)

Speed Matters….

Dial-up+ (56 Kbps): 1 day, 10 hrs, 44 min

T1/DSL (1.54 Mbps): 1 Hour, 15 min

Cable (10 Mbps ): 11 min, 44 sec

Fiber (1 Gbps): 7 sec

Technology (Data Pipe)

Files/Data (Megabytes)4

Data Speed CapacityBroadband Technologies

5

Getting on the Same Page

“Ya got to have em both…”

Wired and

Wireless

6

A Look Back…

177618861976

Source: National Geographic, Artwork by William Bond and Leo Zebarth, compiled by Dorothy Nicholson, National Geographic Art Division.

7

Evolution of the Internet

December1969July 1977

Source: http://www.fibel.org/linux/lfo-0.6.0/arpanet.png

8

Shortly after the bi-centennial…

9

State Networks10

State-wide Network Example

11

• National Broadband Goals• Innovation—Change Happens!

“There's a way to do it better—find it” Thomas Edison

Growing Broadband Demand:

National Broadband GoalsGoal No. 1: At least 100 million U.S. homes should have affordable access to actual download speeds of at least 100 megabits per second and actual upload speeds of at least 50 megabits per second (2020). As a milestone, 100 million U.S. homes should have affordable access to 50 Mbps/20 Mbps by 2015Goal No. 2: The United States should lead the world in mobile innovation, with the fastest and most extensive wireless networks of any nation.Goal No. 3: Every American should have affordable access to robust broadband service, and the means and skills to subscribe if they so choose.Goal No. 4: Every American community should have affordable access to at least 1 gigabit per second broadband service to anchor institutions such as schools, hospitals and government buildings (2018).Goal No. 5: To ensure the safety of the American people, every first responder should have access to a nationwide, wireless, interoperable broadband public safety network.Goal No. 6: To ensure that America leads in the clean energy economy, every American should be able to use broadband to track and manage their real-time energy consumption.

FCC National Broadband Plan: http://www.broadband.gov/plan

13

Innovation: Demand is Growing Faster Than Infrastructure….Why?

Video Conferencing (Skype/Google Hangout)

Tele-Health (Human/Plant Genome example)

Entertainment (NetFlix, Gaming)

Distance Learning/Flipped Classrooms

Public Safety/Government Services

Business and E-Commerce

14

Public Service Commission Tools• Playbook for Broadband• LinkWISCONSIN Mapping Efforts and Wisconsin Dashboard• Cost Model• Broadband Assessment Tool (BAT)• Mobile Pulse

Regulations and Policies“Smart Growth” Comprehensive PlansBusiness Growth/DeclineEducation and Outreach

Strategies for Local Elected Officials

Wisconsin’s Playbook for Broadband

http://www.link.wisconsin.gov/lwi/docs/WI_Playbook.pdf

16

Public Service Commission Mapping/Assessment Tools

LinkWISCONSIN Mapping Efforts Tied to the National Broadband Maps Quickly identify Internet Service Providers

(ISPs) who serve specific address geographical locations

Based on Census Block Data and Updated bi-annually

17

Wisconsin Dashboardhttp://wisconsindashboard.org/

18

Cost Model: The Cost

Cost Model: The Economic Impact

PSC’s Mapping & Demand Efforts21

Wired Technology Dec ‘11- June ‘13

Broadband Demand (Residential)

22

Broadband Access: CAI’s23

Community Anchor Institutions

• Bi-annual broadband information collection

• Over 4,000 CAI’s

• Collect data on: CAI category type, BB Provider, Delivery Technology and Download/Upload Speeds

Source: PSC Demand Survey Webinar, February 2014

24

Community Anchor Institutions

CAI Cate

gory

CAI Coun

tVali

dated CAI's

% of CIA's

Validate

d

Schools k-12 2311 1127 49%Libraries 504 416 83%Health Care (Hospitals) 139 34 24%Public Safety 897 151 17%Higher Education 134 16 12%Government- municipalities 80 26 33%Non-Government 113 13 12%Grand Total 4178 1783 43%

25

Bandwidth Assessment Tool (BAT)

Broadband Assessment Tool (BAT)27

The BAT SurveyAreas of Assessment

• Current service – location, current speed, type of service, etc.

• User profile – concurrent users, PCs/tablets, avg. hours use per user, VOIP, etc.

• Video – streaming time, minutes down/up loading, avg. video use per user, etc.

• Social Media – concurrent users, time on media per user per day, etc.

• Audio – streaming time, minutes down/up loading, avg audio use per user, etc.

• Online apps and gaming – concurrent users, avg online app hours per user, etc.

• Basic web – concurrent users, number sites per user per day, email/attm qty, etc.

• Data files, smart phones/tablets – software installs/updates per month, concurrent cloud users, megabytes backup per day per user, etc.

28

BAT Survey: Group Option29

BAT Assessment Results30

Fixed Residential Broadband Prices (Average in the U.S.)

Average Monthly Price$(2011 PPP*)

Rank Among OECD and other Countries with Developed Broadband Markets

Average Monthly Price of a Broadband Package

$69.75 32nd out of 38

Download speed of 1-5 Mbps

$34.93 14th out of 24

Download speed of 5-15 Mbps

$43.71 21st out of 33

Download speed of 5-15 Mbps

$56.50 26th out of 32

Source: The National Broadband Plan Goals: Where Do We Stand? http://www.fas.org/sgp/crs/misc/R43016.pdf

31

Dunn County Example

http://wisconsindashboard.org/console/infograph

Cost Analysis

http://www.verizonwireless.com/wcms/consumer/shop/shop-data-plans/more-everything.html

Verizon Wireless example: $375 + $15 * 35 GB = $900 per month for the heavy user using 85 GB per month.

33

According to a 2012 OPASTCO study, broadband users now consume 5-20 GB data per month on average, and heavy users consume 70-100 GB per month, with 10 percent of users consuming 90% of the bandwidth. Usage has increased eightfold within the last five years and is predicted to increase threefold again by 2016.Page 72, http://bbcmag.epubxp.com/title/13001

Cost MattersThe current BadgerNet rate for a 1 Gbps WAN circuit ($11,652 per month) in Wisconsin is nearly ten times the national average price being paid by libraries ($1,272 per month).

Source: Wisconsin Department of Administration BCN rate sheet: http://www.doa.state.wi.us/Documents/DET/Services%20and%20Rates/FY14_03.pdf

Educational Superhighway, Connecting America’s Students: Opportunities for Action - An Analysis of E-rate Spending Offers Key Insights for Expanding Educational Opportunity, April, 2014, http://www.educationsuperhighway.org/uploads/1/0/9/4/10946543/esh_k12_e-rate_spending_report_april_2014.pdf

Fixed Contract Price vs. Competitive Bids?

Source: Educational Superhighway, Connecting America’s Students: Opportunities for Action - An Analysis of E-rate Spending Offers Key Insights for Expanding Educational Opportunity, April, 2014, http://www.educationsuperhighway.org/uploads/1/0/9/4/10946543/esh_k12_e-rate_spending_report_april_2014.pdf

Build a CAN/Build Subscribership36

PSC’s Mobile Pulse Data

Light Grey: DNRPink: PSCGreen: UW-ExtensionBlue: Local GovernmentYellow: EDCsPurple: DATCPBrown: Other Drive Test Volunteers

37

Strategies to Enhance Broadband

See: http://broadband.uwex.edu/resources/regulations/

38

Regulations and Policies Develop a plan (more on the Comprehensive

Plan…) Adopt a resolution that states the broadband

priorities for the County (Position the County for potential funding and partnerships)

Lease public infrastructure (towers, high rooftops, poles, water towers, road ROW’s, etc.

Public/Private Partnerships Inform State Legislation/funding decisions Facilitate conversations that connect consumers

with providers

39

“Smart Growth” Comprehensive Plans

See draft Comprehensive plan update for the Village of Weston: http://broadband.uwex.edu/wp-content/uploads/2014/05/Weston_compplan_broadband.pdf

40

Know Your Business Community…all of them…. http://youreconomy.org/

Education: Broadband Fairs…

42

Education & Outreach… Build better understanding

for the need for broadband Increase digital literacy Increase broadband

adoption BEEC Digital Leaders

Program/ Broadband Boot Camps to build internal capacity

43

Know Available Funding Streams

Broadband Expansion Grant Programhttp://psc.wi.gov/apps40/ERF_public/Default.aspx

Farm Bill USDAhttps://agriculture.house.gov/bill/agricultural-act-2014

Rural Health Care Program http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-12-150A1.doc

Host a Broadband Listening Sessions Attend a Broadband Boot Camp with a UWEX

Educator (CNRED, Family Living, 4H, Ag) Business Boot Camps Utilize Existing BBEC Resources

Videos Guides Topic-segmented Library of Broadband and

Education Resources (…..on it’s way….) County-specific Resources

http://broadband.uwex.edu/

QUESTIONS?

Professor Andy Lewis,Broadband & Economic Development SpecialistBroadband & E-Commerce Education CenterAndy.lewis@ces.uwex.edu608-890-4254

Jill Hietpas, Regional Broadband EducatorBroadband & E-Commerce Education CenterJill.hietpas@ces.uwex.edu715-839-4712