wiad 2017: information architecture: helping academia target market needs

Information Architecture: Helping academia target market needs

Alfredo Sánchez, PhDUniversidad de las Américas Puebla

http://ict.udlap.mx

The market wants…

The market wants…

“Despite the technocratic and materialistic bias of our culture,it is ultimately experiences we are designing, not things”

Bill Buxton

College graduates want…

https

://w

ww

.disp

ensa

ries.

com

Two major roles of academia

Which competencies should a UX designer have?

Competencies of a UX designer

• Information architecture– Interface structure, navigation scheme

• Interaction design– Task fulfillment, flow, page-level layout

• Usability engineering– Matching expected and actual user behavior

• Visual design– Consistent, user-aware visual treatment of interface components

• Prototype engineering– Construction of tangible composition of interactive components

[Steve Psomas, Workday, 2007]

?

Multi-disciplinary teams

Education

Informationdesign

Softwareengineering

CommunicationPsychology

Main challenge: The old university organization

Disciplines, departments have built insurmountable walls

http:

//w

ww

.kee

pcal

m-o

-mati

c.co

.uk/

p/ke

ep-c

alm

-and

-tear

-dow

n-th

e-w

all-5

/

A few effective workarounds

• Elective courses• Shared course codes• Joint thesis projects• Joint faculty projects• <your ideas here>

https

://b

log.

open

-xch

ange

.com

/201

5/06

/09/

zuck

erbe

rg/

Information Architecture: Helping academia target market needs

Alfredo Sánchez, PhDUniversidad de las Américas Puebla

http://ict.udlap.mx