wilhelm oesterberg-nordic game conference 2012-why making social games doesn't have to suck

Why making Social Games doesn‘t have to suck

Wilhelm ÖsterbergSr product manager

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Wilhelm ÖsterbergSr PM, Wooga

About Wooga

Founded in January 2009

Based in Berlin

International team of over 190 people from 30 nations

7 games on Facebook, 1 mobile title

70% of users are female

About 43 million MAU and 10 million DAU

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„Games for everyone“

Vision:

WMSGDHtS: Top Five

Make games for the other 80%

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Traditional gamer platforms

How many MAU?How many DAU?

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966466Total sold, worldwide in millions

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WMSGDHtS: Top Five

Make games for the other 80%

Suckage Level™ is going down

Games of Chance

Games of Skill

Games of Labour

3 types of games

spam games

Zynga University of

Computer game Knowledge

WMSGDHtS: Top Five

Make games for the other 80%

Suckage Level™ is going down

Move fast

„Cities are all the rage now – the game has to be in a city!“

Executive #1

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Game team

„Ok guys, let‘s make an awesome game!“

„Our shareholders demand results – have it done by Jan 31st!“

Executive #2

„Our new survey shows that users hate playing in cities. Cut that!“

Executive #3

„Don‘t have too much flying, it will compete with our other games.“

Executive #4Customer

„Hey! There has to be lots of flying, so that it fits with our movie!“

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MW Screenshots 1

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Weekly iterations based on analytics

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Monster World 1 year B-day

WMSGDHtS: Top Five

Make games for the other 80%

Suckage Level™ is going down

Move fast

Learn fast

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Small changes can have a huge impact!

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Small changes can have a huge impact!

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+22%

Small changes can have a huge impact!

WMSGDHtS: Top Five

Make games for the other 80%

Suckage Level™ is going down

Move fast

Learn fast

Play the game of making games

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Step

New users (last 24h) 38.863

01 - Flash begin (0%) 93,0%

02 - Flash complete (100%) 86,5%

03 - Tutorial – first harvest completed 82,7%

04 - Tutorial – first planting completed 82,5%

05 - Tutorial – Mr T’s magic applied 81,1%

06 - Tutorial – second harvest compl. 79,8%

07 - Level 2 reached 79,6%

08 - Tutorial completed (plowing) 79,4%

09 - Level 3 reached 78,8%

10 - Level 4 reached 77,5%

11 – Level 5 (or higher) reached 77,2%

WMSGDHtS: Top Five

Make games for the other 80%

Suckage Level™ is going down

Move fast

Learn fast

Play the game of making games

Let the best games win

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Thank you!

wooga.com/jobs

wilhelm.oesterberg@wooga.com