win 8 idea book gaming casual

YOUR

APPLICATION

TILE HERE

YOUR “SECONDARY” TILE HERE

YOUR

“SECONDAR

Y” TILE HERE

•

•

•

•

• Use interesting and

relevant advertising

• Use the Trial option to

introduce your app

and then upgrade to

paid version

• Develop in-app

purchases to offer

premium experiences

• Manage your own

commerce platform

for 100% of revenue

• The Windows Store ships on every Windows 8 device, and is the only way to install Metro apps.

• There are a variety of ways to monetize your app in the Windows Store beyond keeping up to 80% of revenue

Cut The Rope and Tankster are

two examples of games that take

full advantage of the Windows 8

platform

Cut the Rope is a critically

acclaimed puzzle game with an

established brand

Tankster showcases Windows 8

features as they apply to a turn

based multiplayer experience

• Windows 8 accommodates a multitude of interaction variations

• Keyboard and Mouse interaction is still an important consideration in designing game controls

• Elevates content

• Quickly ports experiences from

other platforms

•

•

•

•

•

•

• Elements of your game’s

brand are introduced

without the clutter of

unnecessary UI

• Edge UI helps manage

multiple games while

keeping the canvas

available for important

startup functions

• Global navigation

elements such as the app

bar are consistent and

familiar for users

• Semantic Zoom allows

users to quickly navigate

between different levels

• Edge UI leaves the screen

clear of clutter, but keeps

needed functions close by

• Cool Scenarios

• Tutorials

• Messaging

• Status Updates

• Accessing Game Menus

• Enter pause mode from the

canvas or via the app bar

• Games automatically pause if fully

occluded by other apps or when

the charm bar is invoked

• Pause Scenarios

• Timed games (hiding controls and

gameplay upon pause)

• Turn based games

• Games which are not playable in snap

view can force pause

• Sensors in the tablet can feel

more than touch

• Sensor Fusion provides very

accurate motion detection

which some games may be

able to leverage

• It brings games off the screen

and into the physical world

• Shaking the device

refreshes content to

current turn

• A simple implementation

of the accelerometer

• Another way to keep

secondary functions out of

the way, but readily

available

• Interact with other users in

the game using the on

screen keyboard

The settings charm provides a

familiar and consistent way to

modify an apps settings

More settings menus can be

added for account

management or game specific

menus as well as help and

tutorials.

• The Share Contract provides

users with a familiar and

natural way to share content

between two apps

• Drive user acquisition to

accompanying website by

using the share contract to

post to users’ social apps

• Cool Scenario:

• Share progress with your

friends and family

Extend your experience

beyond Windows 8 and push

your content to devices on

your local network.

The ‘PlayTo’ feature allows

relevant controls to be

accessed on the first device

without compromising the

display on the other.

Alternatively the display can

be duplicated on both devices

to have the same experience

on a larger screen.

Offer a trial of your game

Time based or feature based

trials are supported

Windows Store Commerce

platform supports one time

purchases, in-app purchases

and downloadable content

Ad supported and 3rd party

commerce are also available

•

•

•

•

Drive engagement beyond

standard gameplay with

achievements.

Leaderboards keeps users engaged

in your game and encourages

other users in their network to

return and maintain their rankings.

Utilize location services to access

local standings.

Drive engagement with your game by exposing

content with App to App picking. This allows

your game to share it’s content with other apps

seamlessly and consistently,. Your game can

also consume content from other apps.

•

•