win with a webinar

WIN WITH A WEBINARAnne-Mari Raivio / Metropolia Business School, Finland

WITH THIS WEBINAR, YOU WILL...

•understand why webinars are used•know what to do before, during and after a webinar

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WEBINARS ARE USED IN

•training•content marketing•sales•communication

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THREE STAGES1. before      2. during       3. after

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BEFORE

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CREATE CONTENT & OUTLINE

•Define your objectives -> collect material•Structure: tell what you're going to tell - tell what you tell- tell what you just told•Guy Kawasaki: 10-20-30 rule

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PREPARE FOR PRESENTATION

•Know your stuff•Rehearse, rehearse, rehearse•Do a test run

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DURING

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WHEN YOU ARE PRESENTING

•Sell, don't tell - push your energy (smile, voice, umph).•Pause. And breathe.•Create a connection with the audience - "you", camera, chat, polls, q&a

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AND ALSO...•Design to wow - add color to your language, style to your slides•Be plain - avoid jargon, use short sentences, stay away from the passive.•Help the audience - use signposts

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AFTER

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AFTER•Follow up!•Ask for feedback - "Would you recommend this webinar to others?"

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TO SUM UP...cc: Feral78 - https://www.flickr.com/photos/28695072@N08

KEEP THIS IN MIND1. Be prepared2. Be a passionate presenter!3. Use visuals - imagery generates memory4. Listen and interact5. Turn on your mike, share your video, don't panic :)

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GOOD LUCK!Fake it till you become it

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