winning listings and converting buyers with facebook (part 2)

Winning Listings & Converting Buyers with

Facebook(Part 2)

About Me• Graduate from UW-Madison• Marketing and Logistics Intern at WSDC• Marketing and Promotions Intern at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American Family

Insurance• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com

Contact:Hi!

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HSA Social Media Resources

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HSA Social Media Resources

• Webinar Recordings• Slides• Facebook Tutorials• Videos

• Email Signature–Outlook & G-Mail

• Exporting Email Contacts• These Slides• A recording of this• More

Social Media Resources

Importance of Social Media

Importance of Social Media

Of consumers trust peer

recommendations

14% trust advertisements

Recommendations

Recommendations

• Valid address

• Check in’s turned on (default)

Recommendations

Using Email Contacts to Build Your Audience

Facebook URL

http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852

www.facebook.com/HSAHomeWarranty

(78 Characters)

(32 Characters)

• 1st Page or after 25 Likes• http://www.facebook.com/username

• Edit Page > Update Info >

Username

Facebook URL

Facebook URL

• Your username should be straightforward and easy to remember. • Choose a username that is as close as possible to the name of your

business• Choose a username you'll be happy with forever usernames are non

transferable.• If you enter your username incorrectly you may change it ONCE• Use only alphanumeric characters (a-z, 0-9) or periods (".").• You may include periods and capital letters to make your username easier

to read, but these won't affect how people find your Page.

• Your Page's username must adhere to Facebook’s Statement of Rights and Responsibilities.

For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.

Facebook URL

• Fliers

• Brochures

• Business Cards

• And All Other Marketing Material

Email Signature

Brian GeickSocial Media SpecialistHSA Home WarrantyBrian.Geick@onlinehsa.com

Email Signature

Email Signature

Page Apps

Upcoming Topics

Upcoming Topics

The formula used to determine if your post will show up in your fans news feed

Upcoming Topics

Win Prizes

Post on our page and be entered into our monthly fan drawing

Engagement is not about the

quantity of your followers

but the quality of your interactions with them