winning today’s socially aware customer

Winning Today’s Socially Aware CustomerSponsored by American Express

TRISTAN POLLOCK, EIR/Venture Partner, 500 StartupsCHRISTOPHER GAVIGAN, Founder and Chief Purpose Officer, The Honest Company

LARS PETERSSON, President, IKEA US

JANUARY 2017

NRF

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OUR MISSION

To empower and inspire people to live healthy, happy lives.

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OUR JOURNEY

JANUARY

2012

EARLY

2008

JANUARY

2017

Conceived2 Dreamers // No Products

Launched17 Products

Today5 Verticals // 125+ Products

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2017 KEY PR IOR IT IES

TRUST

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BU ILD ING AN ICON IC , MODERN CPG BRAND

AUDIENCE

ORIGIN STORY

TIMING +

TONE

STANDARDS

TRANSPARENCY

PURPOSE

REMARKABLE PRODUCT

COMMITMENT+

CONSISTENCY

TILLSAMMANS

To create a better everyday life for the many people

To create a better everyday life for the many people

To create a better everyday life for the many people

To create a better everyday life for the many people

To create a better everyday life for the many people

To create a better everyday life for the many people

Democratic design

TACK!(that’s thank you in Swedish!)