wish upon a star - starbucks campaign concept

Starbucks is known as the third place between your work and home.

It shouldn’t be like this.

The Farm Star

- Steamed Apple Juice

- Multigrain Bagel - Flower Sugar

Cookie

The Sweet Star

- Caramel Apple Spice

- Chonga Bagel - Petit Vanilla

Bean Scone The Colorful Star

- Flavored Steamed Milk

- Bountiful Blueberry Muffin

- Seasonal Harvest Fruit Blend

The Choco Star The Fresh Star

- Hot Chocolate - Marble Pound Cake - Chalocote Cake

Pop

- Cold Apple Juice - Hearty Blueberry

Whole-Grain Oatlmeal - Greek Yogurt with

Honey Parfait

The purpose of this contest is to “connect an audience to a product or a service from a global brand in a way that wasn’t possible five years ago”. This campaign is a way to connect children to Starbucks and since we came up with the idea and worked together on it, it wouldn’t exist if we had never met each other. Since we’ve only met this year, it wouldn’t be possible for this campaign to be created five years ago.

Daniel Yoshida & Ingrid Schmidt