wohit 2010: health 2.0 - denise silber

Health 2.0: Where does Europe stand?

Denise Silber Denise.Silber@BasilStrategies.com

Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine

The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …)

to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.

Health 2.0 : Segmentation (1) Use of Social Media •  Internet Users on high traffic platforms

•  YouTube •  Facebook •  Wikipedia •  Blogger •  Twitter •  Wordpress •  SlideShare •  SecondLife

150 health requests/sec in Germany

Health 2.0 : Segmentation (2) Companies •  Innovative Tools generate new Market Segments

Health Care Professionals

Consumers / Patients

Linking HCP & Patients

• Search • Sharing (cases) • Community/opinions • Professional Collaboration • Telemedicine •  Research

• Search info and content • Community • Reporting self-info • PHR

•  Questions •  Searching for quality physical service (where to go) • Online Consultation • PHR

Health 2.0 is generating data and impacting care

Data : User-generated, Biometric, Genetic

Industry R&D is sharing its role in innovation

"  Click to edit Master text styles – Second level

•  Third level – Fourth level

» Fifth level

Click to edit Master title style Most of the known BLOCKBUSTERS are from the US

And some of them are now entering Europe

HOWEVER

a) Search Webicina (Hu)

(UK)

(CH)

(F)

b) Professional Community: Global

Sweden

(UK -- BMJ)

c) Professional Community : National

UK F

d) Patient Community: National

Germany

Itaky

Ire/UK, NL

NL

f) Patient Evaluations : UK, F

13

Pharma-supported initiatives

2. Use of Social Media: Hosp, HCP.

Physician studies 2009

Medimix : 30% of physicians are members of social networks 42% in Italy …

Manhattan Research

Twitter

Association (F)

Required Presence

•  Community Manager’s task

Web site

+

Blog

Page FanPage Events

More Steps to Take

  Define/review your communication strategy

  Internal culture check : training workshops re web 2.0…

  Monitor your image   Appoint a community

manager

  EXPERIMENT Try new approaches

Summary •  Web 2.0 for Health Care or participatory

medicine includes both use of social media platforms and new businesses

•  Europe’s diversity has led to plentiful innovation •  Europe’s Health 2.0 is less known than is US

for reasons of language, national borders, marketing

•  Health care Actors should participate in the Social Media « conversation ». Web site + YouTube channel, Facebook Fan page, Twitter feed, ….. This requires organizational awareness.

Basil Strategies 1 rue Jacques Offenbach 75016 Paris

Ph: +331 4504 2794

Fax +331 4503 3107

Cell / SMS:

+336 74 78 12 36

Email Denise.Silber@BasilStrategies.com

Site: http://www.basilstrategies.com

Web 2.0 • Skype : denisesilber • Twitter : @health20 • Facebook : denisesilber • LinkedIn / Viadeo: Denise Silber

• Blog:

_________________________________

Denise Silber Founder Basil Strategies consultants,

European partner for Health 2.0 President, Association pour la Qualité Internet Santé

_________________________________

Denise.Silber@BasilStrategies.com

Session