wokai gift cards
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WOKAI Gift
Cards This year, give a gift that has
meaning!
Wokai Gift Card Campaign
November 29– December 25
Presentation to Chapter Reps
The Idea
Sell Wokai Gift Cards during the Holiday Season
Encourage friends and family to give a gift that helps alleviate poverty in a sustainable, effective manner
“Season of Giving” is the perfect time to help out those in need
Gift Cards can be “redeemed” on Wokai’s website and donated to an entrepreneur of the user’s choice
HQ Led, Centralized Campaign
▫700 Sales ▫ Gift card Sales- Doubling Wokai’s Contributor Base
Objective:Raise awareness of Wokai around the
Holidays
Reach new contributors and potential
donors
Motivate volunteers going into 2010
Goals and Objectives 2009:
Sell Gift Cards
.org
Choose a Chapter Lead
HQ Provides Template Emails
Personalize and Send
Emails!
1. 3.2.
The Campaign
Step 1:
Each Chapter designates a lead to Coordinate the Campaign on a local level.
Suggestion: VP of Online Marketing
Step 2:
HQ Team Will Provide Chapters With Email Templates:
• Theme/message• Template for solicitation email• Template follow-up emails
Step 3:
A) Chapter Lead introduces campaign to Chapter Representatives. B) Chapter Reps• Personalize the templates- quality is more important than quantity• Send four emails over a 5-week period1.Initial email2.Reminder email describing
how much has been raising thus far and the time remaining in the campaign
3.A second reminder email4.Final personal thank-you
Campaign Timeline
Nov 29 Campaign
begins/Introduction Email
Dec 7 First reminder Email
Dec 14 Second reminder Email
Dec 21 Third reminder Email
Dec 24 End of campaign
Two-Level Outreach
• Chapter Reps sell Gift Cards within their personal networks (including local companies who can buy these cards as holiday gifts to employees or clients)
• HQ will also look for companies that would consider giving Wokai gift cards as employee presents this year. HQ will contact current contributor/user base.
Prize! The highe
st
selling chapter
will
get a Pizza Part
y!
Overview of Team Responsibilities
• HQ: Create and Distribute email templates
and marketing media• Chapter Leads:
Educate and Motivate representatives about Wokai Gift Cards
Distribute materials from HQ to repsFollow-up and answer questionsIdentify and reach out to local
companies and organizations• Representatives
Tailor the template emails (or create own)
Reach out to friends and familySend out reminder (2) and thank you
emails
3) Gift Cards come in $5, $10, $20, $50, $80, and $100 increments
6) Buy another card or Check out
4) Fill out personal information
5) Donors have the option of emailing their gift or printing and personally delivering their present
How the Gift Card System Works:
1) Go to www.wokai.org
2) Go to “Contribute” Tab and choose to contribute by buying a gift card
Buying a Gift Card:
• Recipients can then choose an entrepreneur and donate their gift in an effective and sustainable way
How the Gift Card System Works:
Kiva’s Website- an ExampleRedeeming a Gift Card:
Recipient goes online to www.wokai.org to redeem their gift
Expiration Dates
• Expiration Dates (12 Months after Purchase)
• Wokai will send reminder emails to Gift Card Recipients 30 and 7 days prior to expiration date
• If the gift card is not redeemed before the expiration date, those funds will be converted automatically to a donation to Wokai
Time to Start!
• 1) Designate Chapter Lead
• 2) Representatives use personal networks
(friends, family, businesses) and find
people interested in helping out others
during the Holiday Season.
• 3) Personalize template emails (from HQ)
• 4) Send out series of 4 emails over the
next few weeks to encourage and remind
about purchasing Wokai gift cards
• 5) Help Wokai reach its goal of 700 cards
sold!
Campaign Timeline
Nov 29 Campaign
begins/Introduction Email
Dec 7 First reminder Email
Dec 14 Second reminder Email
Dec 21 Third reminder Email
Dec 24 End of campaign
WOKAI Gift
Cards This year, give a gift that has
meaning!
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