woobbee bubble tea expansion plan

EXPANSION PLANS

WOOBBEE

INFORMATION BACKGROUND

1 HISTORY

TARGET MARKET

MARKETING

2 3

HISTORY

Founded by

in 2010 MS IRENE LOW

1st Outlet at TANJONG PAGAR

2nd Outlet at BEACH ROAD

TARGET MARKET

TARGET MARKET

Executives Teenagers

Age: 15 to 29

MARKETING

LETTER NEWS

FACEBOOK CARD LOYALTY

REVIEWS

MARKETING TOOLS

WHERE CAN WOOBBEE EXPAND TO?

KUALA LUMPUR

4 REASONS TO ENTER KUALA LUMPUR

1 DENSITY OF POPULATION

POPULATION - AGE

GDP PER CAPITA

2 3 4 PEOPLE LOVE TEA!!!

3784

4713 5374

6696

9,047

3603

4679

6012

7253

1980 1991 2000 2010 2020 (estimated)

Kuala Lumpur

Singapore

Singapore VS Kuala Lumpur Pop/Sq m²

9,000

8,000

7,000

6,000

5,000

4,000

3,000

DENSITY OF POPULATION

3784

4713 5374

6696

9,047

3603

4679

6012

7253

1980 1991 2000 2010 2020 (estimated)

Kuala Lumpur

Singapore

Singapore VS Kuala Lumpur Pop/Sq m²

9,000

8,000

7,000

6,000

5,000

4,000

3,000

DENSITY OF POPULATION AVERAGE GROWTH IN POPULATION YEARLY

2.20% *

*Including Year 2020 estimate

7.9%

7.7%

7.1%

8.8%

11.3%

11.9%

% of total population

POPULATION - AGE Age Range

25 - 29

5% 10% 15%

20 - 24

15 - 19

10 - 14

5 - 9

0 - 4

7.9%

7.7%

7.1%

8.8%

11.3%

11.9%

% of total population

POPULATION - AGE Age Range

25 - 29

5% 10% 15%

20 - 24

15 - 19

10 - 14

5 - 9

0 - 4

CURRENT TARGET MARKET (15 years old to 29 years old)

32.0% of population

7.9%

7.7%

7.1%

8.8%

11.3%

11.9%

% of total population

POPULATION - AGE Age Range

25 - 29

5% 10% 15%

20 - 24

15 - 19

10 - 14

5 - 9

0 - 4

FUTURE TARGET MARKET (15 years old to 29 years old)

22.8% of population

POPULATION

11.27%

2.42%

1.96%

8.60%

% growth in GDP per capita Year

GDP PER CAPITA

2010

2009

2008

2007

5% 10% 15%

POPULATION

11.27%

2.42%

1.96%

8.60%

% growth in GDP per capita Year

GDP PER CAPAITA

2010

2009

2008

2007

5% 10% 15%

AVERAGE GROWTH IN GDP PER CAPITA

5.99% per year

64.3%

Yes

No

*

*Information taken from Euromonitor

HOW OFTEN DO YOU DRINK TEA?

64.3%

Yes

No

*

*Information taken from Euromonitor

HOW OFTEN DO YOU DRINK TEA?

HIGH ACCEPTANCE FOR TEA

EXTENSIVE RESEARCH

1 COMPETITORS

MENU

PRICING

2 3

COMPETITORS

3 MAJOR COMPETITORS

CHATIME

COOL BLOG

GONG CHA

FACTS ABOUT COOLBLOG

1. Founded in 2005

2. As of 2011 has 150 stores in Singapore and Malaysia

3. Prices of drink start from as low as MYR$1.80

FACTS ABOUT CHATIME 1. Founded in 2005 in Taiwan

2. In Oct 2010, opened its 1st Chatime Malaysia outlet

3. As of Dec 2012 has 64 stores

4. Cheapest drink starts from MYR$4.90

FACTS ABOUT GONG CHA

1. Founded in 2006 in Taiwan, Kaohsiung

2. Opened its first outlet in Malaysia in 2011

3. As of Dec 2012 has 15 stores

4. Cheapest drink starts from MYR$3.90

MENU

TYPES OF TEA FLAVOURS

FLAVOURED MILK TEA

SPECIALTY MILK TEA

CLASSIC TEA

FROTHY BUBBLE TEA

FRUITY CLASSIC TEA

SPECIALTY CLASSIC TEA

JUICES & YOGURT SPINS

COCOA & COFFEE

INFUSION & NON-CAFFEINE

ALL ITEMS OF THE MENU

ALL ITEMS OF THE MENU

FROTHY BUBBLE TEA

PRICING

BLACK TEA WITH MILK

SGD$2.20

1.

MYR$5.50

SGD$2.20 1.

Convert

OK!! 8 out of 10 respondents are willing to pay

No…

OK!! 8 out of 10 respondents are willing to pay

No… STICK TO

SAME PRICE

3 YEAR EXPANSION PLAN

1 PRE-LAUNCH

FIRST YEAR

SECOND YEAR

2 3 4 THIRD YEAR

5 BUDGET

PRE-LAUNCH

SOCIAL MEDIA

FACEBOOK

Follow us to get a wide range of promotions @Woobbeemy

Woobbee MY

http.woobbee.en.com.my

Woobee @wobbee

Woobee @wobbee

Woobbee MY

@woobbeemy

Follow us to get a wide range of promotions @Woobbeemy

Woobbee MY

http.woobbee.en.com.my

Woobee @wobbee

Woobee @wobbee

Woobbee MY

@woobbeemy TWITTER

WEBSITE

1st YEAR

OPTIMUM LOCATION

BUKIT BINTANG SHOPPING DISTRICT

PAVILION MALL KUALA LUMPUR

FACTS ABOUT PAVILION 1. Opened in 2007

3. There are more than 450 stores in Pavilion

2. Has 4 component, office, retail, residential and a proposed hotel site

TARGET MARKET

Executives Teenagers

COLOUR SCHEME - Light Yellow - Gold

- Black

2 MONTHS ESTIMATED TIME:

2nd YEAR

LOYAL FAN BASE

CARD LOYALTY

FROTHY BUBBLE TEA

RECAP:

NEW MILK TEA

ALISHAN TEA WITH MILK

MYR$5.90

5 MONTHS ESTIMATED TIME:

3rd YEAR

SURIA KLCC

FACTS ABOUT SURIA KLCC

1. Opened in 1998

3. There are more than 400 stores in Suria KLCC

2. Located at the base of Petronas Twin Towers, Malaysia’s biggest commercial office building

TARGET MARKET

Executives

STORE CONCEPT

COLOUR SCHEME - Light Yellow - Gold

- Black

5 MONTHS ESTIMATED TIME:

BUDGET

RENT $1,000,000

RENOVATE $150,000

R&D $50,000 LABOUR

$50,000

OTHERS $250,000

RENT $1,000,000

RENOVATE $150,000

R&D $50,000 LABOUR

$50,000

OTHERS $250,000

TOTAL BUDGET: $1.5 MILLION

Q&A TIME

PLEASE SAY YES!