wordcamp chicago - jeremy wright - building a blog network on wordpress mu
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Oh hai, I can haz WerdCampz?
Jeremy Wright, CEO, b5media.com
T: @jeremywright / E: jeremy@b5media.com
C: 416 726 3602 / B: www.ensight.org
10 Things You (Hopefully) Don’t Know About Me
7 Things You (Probably) Don’t Know About b5media
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Copyright © 2005-2007 b5media. All rights reserved. 3
I was a… youth pastor
Copyright © 2005-2007 b5media. All rights reserved. 4
I was a…
professional drummer
Copyright © 2005-2007 b5media. All rights reserved. 5
I ride a… (it’s outside)
motorcycle
Copyright © 2005-2007 b5media. All rights reserved. 6
I rank higher than Ron Jeremy
on Google…
Copyright © 2005-2007 b5media. All rights reserved. 7
I require 3 pillows to fall asleep…
(head, knees, 1 to cuddle with)
Copyright © 2005-2007 b5media. All rights reserved. 8
I didn’t go to college
or university…
Copyright © 2005-2007 b5media. All rights reserved. 9
I recently lost 45 pounds…
(MEOWWW!!!)
Copyright © 2005-2007 b5media. All rights reserved. 10
I’m a semi-pro
blackjack player
Copyright © 2005-2007 b5media. All rights reserved. 11
I’m an introvert
Oh hai!
Copyright © 2005-2007 b5media. All rights reserved.
7 Things You (Maybe?) Didn’t Know About b5media
1. b5media was named for having 5 bloggers as founders. We were going to start an ad network, but never got around to it
2. We drink a tonne of Red Bull
3. b5media is the second largest blog network in the world, 5th largest ad supported blog company and the 10th largest “anything blog related” (including WordPress/Blogger/etc) property (comScore)
4. We have a mannequin named Ed, who’s our VP of Social Engineering & Development
5. We have a company shot, called a Cold War
6. The sales team once sold a sponsorship for my desktop, just to piss me off
7. We couldn’t do any of it without our bloggers
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Evolution of a blog network
Diz is teh histry of b5… srsly…
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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Copyright © 2005-2007 b5media. All rights reserved.
Evolution of b5media
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How We Used to Use WordPress
Cause kittehs DO NOT WANT be n00bz! Iz good.
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Copyright © 2005-2007 b5media. All rights reserved.
Straight WordPress, 300+ installations of it
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Copyright © 2005-2007 b5media. All rights reserved.
Widgetized Template, Couple of Interesting Tools
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Copyright © 2005-2007 b5media. All rights reserved.
Discovery Zone to Tie Network Together
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Copyright © 2005-2007 b5media. All rights reserved.
So Basically…
Impossible to maintain independent WordPress installs
Difficult to update templates
No real interaction between blogs
Lack of community features
Simple user experience
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How We Use WordPress NOW
We maeded lotsa teh bebehs… kthnxbai!
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Copyright © 2005-2007 b5media. All rights reserved.
How Things Have Changed
From 350 to 1 WordPress installations
Single WordPress Multi-User install
Individual sites for each vertical
Featured Blogs for properties that maintain branding
Easier for authors
Blogs are more tied together
Real community features
Real galleries (coming soon!)
Much easier to roll out changes, tweaks, services, etc.
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Copyright © 2005-2007 b5media. All rights reserved. 33
DEMO TIME!
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