wordpress does ecommerce

WORDPRESS DOES ECOMMERCETONY CECALA, PH.D. DIGITAL MARKETING CONSULTANT

WORDPRESS DOES ECOMMERCE @TONYCECALA

image: econsultancy.com

TODAY, 50.3% OF ECOMMERCE TRAFFIC ORIGINATES FROM A MOBILE DEVICE SUCH AS A CELL PHONE OR TABLET.Source: Shopify

THE AVERAGE CONSUMER WILL SPEND OVER $1,200 PER YEAR AT ONLINE STORES.

Source: TrueShip

ECOMMERCE SOFTWARE BUYERS SPEND AN AVERAGE OF 2-4 WEEKS SEARCHING FOR THE PERFECT SOLUTION.Source: Capterra

WORDPRESS DOES ECOMMERCE @TONYCECALA

PRICE IS ONLY THE 4TH MOST IMPORTANT CONSIDERATION WHEN MERCHANTS ARE LOOKING TO BUY ECOMMERCE SOFTWARE, BEHIND BOTH FUNCTIONALITY AND EASE OF USE. Source: Capterra

WORDPRESS DOES ECOMMERCE @TONYCECALA

WHAT DO YOU WANT TO SELL?

▸ physical products

▸ digital products

▸ professional services

▸ event tickets

▸ club memberships

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS ECOMMERCE PLUGINS

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS ECOMMERCE PLUGIN MARKETSHARE

https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/

7.1%

84.1%

WooCommerceWP eCommerceEasy Digital DownloadsJigoshopWP eShopWP eStoreMarketPressShopp

data from Builtwith

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS ECOMMERCE PLUGIN MARKETSHARE

https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/

5.9%8.9%

10.7%

10.9%

3.7%16.4%

44.3%

WP eCommerceEasy Digital DownloadsJigoshopWP eShopWP eStoreMarketPressShopp

data from Builtwith

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS ECOMMERCE PLUGIN RATINGS

RATING

1 2 3 4 5

3.43.4

3.63.8

4.44.54.5 WooCommerce

Easy Digital DownloadsJigoshopShoppWP eShopWP eCommerceMarketPress

data from WordPress.org

WORDPRESS DOES ECOMMERCE @TONYCECALA

WOOCOMMERCE

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ free WordPress plugin

▸ built-in CSV import/export

▸ Gold Cart premium extension for $47

▸ product search capabilities

▸ payment gateway integrations (includes Authorize.net, SagePay, and iDeal)

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Display Settings

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ PaymentGateways

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Products display in list form unless you have the Gold Cart paid extension

▸ or use the WP eCommerce Grid View plugin

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Add a Product Shortcode

WORDPRESS DOES ECOMMERCE @TONYCECALA

EASY DIGITAL DOWNLOADS

WORDPRESS DOES ECOMMERCE @TONYCECALA

EASY DIGITAL DOWNLOADS

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ several options

▸ Cart 66 Lite

▸ Cart 66 Pro

▸ Cart 66 Cloud

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ several options

▸ Cart 66 Lite

▸ Cart 66 Pro

▸ Cart 66 Cloud

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Cart 66 Cloud Settings

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Cart 66 ProductSettings

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Cart 66 Variable Product Settings

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Cart 66 MembershipSettings

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Free core plugin

▸ Additional features and support are extra cost

▸ Default payments: Google Checkout, PayPal Express or Standard, 2Checkout, and Manual/Offline payments.

▸ Shipping options: flat rate ship items, free shipping, tiered shipping (by weight, cost, or item quantity)

WORDPRESS DOES ECOMMERCE @TONYCECALA

RAINMAKER PLATFORM

▸ What is it?

▸ What are the benefits?

WORDPRESS DOES ECOMMERCE @TONYCECALA

“RAINMAKER BEING A HOSTED PLATFORM: YOU DON’T NEED HOSTING. THAT BY ITSELF BRINGS THE PRICING DOWN CONSIDERABLY.

Oliver Nielsen https://www.webmatros.com/blog/website-now-new-rainmaker-platform/

WORDPRESS DOES ECOMMERCE @TONYCECALA

“RAINMAKER IS TAILOR-MADE TO THE NEEDS OF CONTENT MARKETERS

Oliver Nielsen https://www.webmatros.com/blog/website-now-new-rainmaker-platform/

WORDPRESS DOES ECOMMERCE @TONYCECALA

“NOW I CAN FINALLY GET BACK TO PRODUCING HIGH-QUALITY LEARNING CONTENT”

Oliver Nielsen https://www.webmatros.com/blog/website-now-new-rainmaker-platform/

WORDPRESS DOES ECOMMERCE @TONYCECALA

NON-WORDPRESS OPTIONS

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ tonycecala.bigcommerce.com

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ Enterprise solution for global brands with an IT department

▸ Open Source, but requires Partners and Developers to install and work properly

▸ Essentially, this is Enterprise software, with a Community version.

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

YOUR GONNA NEED A MAGENTO PARTNER, PERIOD.

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

‣ Shopify POS (point of sale) can link offline and online sales in one system.

WORDPRESS DOES ECOMMERCE @TONYCECALA

WORDPRESS DOES ECOMMERCE @TONYCECALA

Shopify Plus powers eCommerce for major global brands, like Budweiser, Tesla, and the LA Lakers.

It’s may not be for you (yet), but it shows the level of expertise and scalability of the platform for global eCommerce.

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ sell Kindle books

▸ sell Paperback books

▸ list and sell anything

▸ FBA - fulfillment by Amazon

WORDPRESS DOES ECOMMERCE @TONYCECALA

▸ sell new and used items

▸ easy to use

▸ the cost is for an items “listing” plus other advertising features

▸ payment processing handled by eBay directly

▸ earning a high feedback score is essential for trust and success

WORDPRESS DOES ECOMMERCE @TONYCECALA

YOU BUILT IT, NOW WHAT?

▸ What do real people think of your web site?

▸ Get other viewpoints on your website

▸ Free user commentary at peek.usertesting.com

WORDPRESS DOES ECOMMERCE @TONYCECALA

RESOURCES

▸ WordPress eCommerce Platforms Guide

▸ 6 Handy Free WP eCommerce Add-ons

▸ 12 Useful Free WooCommerce Extensions

▸ 15 Fabulous Free Easy Digital Downloads Add-ons

▸ 75 eCommerce Facts, Quotes & Statistics that Will Blow Your Mind

▸ U.S. online retail sales will grow 57% by 2018; projected growth

FIND THIS PRESENTATION ONLINE AT: slideshare.net/networker

Photo Credit: Fosforix (CC BY-ND 2.0 license)

THANK YOU.

@TONYCECALA