wordpress seo - that's google friendly
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@Ben_BeckBenjaminBeck.com/WCLV2013
Wordpress SEOThat’s Friendly
By: Benjamin Beck
@Ben_BeckBenjaminBeck.com/WCLV2013
Hello
Founder, Local Stampede
Contact@LocalStampede.com
@Ben_Beck
Benjamin Beck
@Ben_BeckBenjaminBeck.com/WCLV2013
Slides & LinksBenjaminBeck.com/WCLV2013
Connect@Ben_Beck
I’m Going To Talk Fast!
Intro To SEO
@Ben_BeckBenjaminBeck.com/WCLV2013
What Does SEO Stand For?
Spam Everyone Online?
@Ben_BeckBenjaminBeck.com/WCLV2013
What Does SEO Stand For?
Spam Everyone Online?Search Engine Optimization
@Ben_BeckBenjaminBeck.com/WCLV2013
@Ben_BeckBenjaminBeck.com/WCLV2013
PaidAds
Free(SEO)
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20%Clicks
80%Clicks
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How Does Rank Results?
Free(SEO)
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Their Algorithm Is Always Changing
Source: http://moz.com/blog/33-link-building-questions-answered
Over 200 Ranking Factors
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The Dark Side of SEO
1. Keyword Stuffing 2. Comment Spamming3. Link Exchanges4. Creating Link Networks5. Exact-Match-Domains6. Hacked Websites
Non-Google Friendly Tactics
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Problem Is, It Doesn’t Work Long Term
Google Updates Penalize Spammy SEO
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Resources To Learn SEO
• Moz – SEO Beginners Guide• Quick Sprout University• Yoast Wordpress SEO
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Building A Google Friendly Site
SCRO
Offsite
Onsite
Built Right
11 Steps To Build Your Site
Right
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#1 Use Wordpress
A Fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80 – 90% of SEO and is the first big step anyone can take towards creating a popular online business.” - Matt Cutts, Google
DONE!
@Ben_BeckBenjaminBeck.com/WCLV2013
#2 Don’t Block Search Engines
Settings / Reading
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#3 Pick www. OR non-www.
Set up aswww. OR non-www.
Settings / General
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#4 Set Permalink SettingsBest Practice: /Post Name OR /Category/Post Name
Settings / Permalinks
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#5 Control Indexing
Pages per a day
Data per a day
Time per a day
Google Web Master Tools
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Yoast Wordpress SEO
Setting Up Indexing On Your Site
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No Index Subpages & Archives
No Index:Subpages & archives
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No Index Media
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No Index Taxonomies
Keep Categories
Indexed
No – IndexFormat
No – IndexTags
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No Index Archives
KeepAuthors Indexed
No – IndexDate
Archives
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#6 Create A Site Map
Helps Search Engines Crawl Your Site
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#7 Install W3 Total Cache
Speed Up Your Site With Caching
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#8 Install WP Smush.it
Decrease Media Files
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#9 Clean House
Eliminate Excess Content
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#10 Speed Up Your Site
Google Speed Test Pingdom GTMetrixP3 Plugin
Find & Fix What’s Slowing Your Site
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#11 Get A Responsive Theme
ResponsiveTest.net – Check Your Site
5 Steps To Optimize
Onsite
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#1 Pick The Right Keywords
Source: https://adwords.google.com/ko/KeywordPlanner/Home
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19X More Search Volume
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Source: http://moz.com/
#2 Use Those Keywords On The Page
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Yoast Wordpress SEO
Optimizing Onsite Content
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Optimize Site Content With Yoast
Pick AKeyword
Follow Suggestions
Set A Title & Meta
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Advanced SEO Tips
AdvancedSEO Tips
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#3 Encourage Social Sharing
I use the Digg Digg plugin
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#4 Passive Internal Link Building
I Use Yet Another Related Post Plugin
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#5 Fix Broken Links
Redirect 404 & 302’s To Correct Page
+ RedirectionPlugin
Offsite Link Building
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Lots of Ways to Build Offsite
• Content Creation• Building A Community• Speaking & Events
Each Could Be A Whole Other Presentation
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@Ben_BeckBenjaminBeck.com/WCLV2013
6 Ways To Harvest Links
Link Harvesting Book Coming Soon Book.BenjaminBeck.com
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#1 Get Links From Copy Cats
Tynt.com links to site when copied
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#2 Reach Out To Relationships
• Organizations • Affiliations• Vendors• Alumni• Testimonials
Friends Link To Friends
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Manage & Scale Outreach
GetBuzzStream.com
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#3 Get Interviewed By Reporters
HelpAReporter.com
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#4 Find Company Mentions
Whose Talking About You, But Not Linking?
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#5 Get Links From Your Images
ImageRaider.com – Tracks Your Images
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#6 Set Up Alerts For Everything!
• Google Alerts – Search Alert• Talker Walker – Search Alert• Image Raider – Image Alert• Pin Alerts – Pinterest Alert• HARO – Expert Interview Alert
Automate Finding Link Opportunities
6 SCRO Tips
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What’s SCRO?
How To Stand Out On Search Result Pages
S - SERPC - ConversionR - RateO - Optimization
S – SearchE – Engine R – ResultsP – Page
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#1 Meta Descriptions
Use Keywords, Numbers, & CTA’s
MetaDescription
BoldedKeywords
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#2 Google Authorship
plus.google.com/authorship
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#3 Use Call To Actions
Tell Them What To Do
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#4 Use Schema
Ratings
Reviews
Price
Raven Schema Creator Plugin
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#5 Video Snippets
wistia.com/doc/video-seo
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#6 PPC Can Increase SEO
Source: http://www.seerinteractive.com/blog/part-one-adwords-paid-organic-report-results
SEO CTR rises from 6% to 38% with PPC Ads
@Ben_BeckBenjaminBeck.com/WCLV2013
Thank You!
Founder, LocalStampede
Contact@LocalStampede
@Ben_Beck
Benjamin Beck
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