wordpress: turn your website into a social media engine
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WordPress: Turn Your Website into a Social
Media Engine
the whole brain group
www.thewholebraingroup.com109 East Ann StreetAnn Arbor, MI 48104
(734) 929-0431
Sunday, October 10, 2010
Social Media: What’s the point?
Sunday, October 10, 2010
Social Media: What’s the point?
• Listen to & learn from other people in your field
Sunday, October 10, 2010
Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
Sunday, October 10, 2010
Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
Sunday, October 10, 2010
Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
Sunday, October 10, 2010
Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
• Create fans & followers who can help you spread your message
Sunday, October 10, 2010
Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
• Create fans & followers who can help you spread your message
• Search Engine Ranking
Sunday, October 10, 2010
Social Media: What’s the point?
• Listen to & learn from other people in your field
• Build relationships
• Establish expertise
• Market your products or services
• Create fans & followers who can help you spread your message
• Search Engine Ranking
• Increase traffic to your website and/or blog
Sunday, October 10, 2010
What is Social Media Integration?
Sunday, October 10, 2010
Tell your visitors how to follow you
Sunday, October 10, 2010
Let visitors share your content with their friends & followers
Sunday, October 10, 2010
Feed content from your social media accounts into your website
Sunday, October 10, 2010
Wibiya - All in One Toolbar
Sunday, October 10, 2010
The problem with social media
Sunday, October 10, 2010
Sunday, October 10, 2010
The Black Hole
Sunday, October 10, 2010
The Black Hole
Sunday, October 10, 2010
• Time consuming to update all of your different accounts
The Black Hole
Sunday, October 10, 2010
• Time consuming to update all of your different accounts
• Hard to tell if it’s worth all of your time & energy
The Black Hole
Sunday, October 10, 2010
• Time consuming to update all of your different accounts
• Hard to tell if it’s worth all of your time & energy
• Is easy to get sucked into exploring links, living vicariously, and being a social media spy
The Black Hole
Sunday, October 10, 2010
YourWebsite
Sunday, October 10, 2010
YourWebsite
Sunday, October 10, 2010
YourWebsite
Sunday, October 10, 2010
YourWebsite
Fresh Content Out
Sunday, October 10, 2010
YourWebsite
Fresh Content Out
Fresh Prospects In
Sunday, October 10, 2010
Why use your website as the center?
Fresh Content Out
Sunday, October 10, 2010
Why use your website as the center?
• Authoritative source of information about your business
Fresh Content Out
Sunday, October 10, 2010
Why use your website as the center?
• Authoritative source of information about your business
• Anything you post on your website is appropriate for the other social media tools/audiences
Fresh Content Out
Sunday, October 10, 2010
Why use your website as the center?
• Authoritative source of information about your business
• Anything you post on your website is appropriate for the other social media tools/audiences
• Automated services can shorten URLs from posts and link people back to your site for more information = built in Call To Action
Fresh Content Out
Sunday, October 10, 2010
Why use your website as the center?
Fresh Prospects In
Sunday, October 10, 2010
Why use your website as the center?
• More traffic for your website = Google Juice
Fresh Prospects In
Sunday, October 10, 2010
Why use your website as the center?
• More traffic for your website = Google Juice
• More people learning about how cool you are = more prospects
Fresh Prospects In
Sunday, October 10, 2010
Why use your website as the center?
• More traffic for your website = Google Juice
• More people learning about how cool you are = more prospects
• Easy to use Google Analytics to track your traffic and where it’s coming from to decide what to spend your time on, and what information people are interested in
Fresh Prospects In
Sunday, October 10, 2010
Sunday, October 10, 2010
One post: Lots of Exposure<- RSS Feed URL
Sunday, October 10, 2010
Beware of Over Integration
Sunday, October 10, 2010
Beware of Over Integration
• Separate business from personal
• Don’t just integrate things because you CAN - make sure it makes sense for your business
Sunday, October 10, 2010
Consider how visitors are viewing your content - don’t forget MOBILE devices!
<- Click Herefor a menu
of pages
Sunday, October 10, 2010
Consider how visitors are viewing your content - don’t forget MOBILE devices!• It’s easy to add a WordPress plugin that will reformat
your site so it looks good on mobile devices
• WP-Touch is a great example - here’s the free version in action:
<- Click Herefor a menu
of pages
Sunday, October 10, 2010
Cool Tools• TwitterFeed -- http://www.twitterfeed.com
• Dlvr.it -- http://www.dlvr.it
• Nutshell Mail -- http://www.nutshellmail.com
Cool Plugins• Share & Follow -- http://share-and-follow.com/
• AddThis -- http://www.addthis.com/
• Wibiya -- http://www.wibiya.com
• FB-Like -- http://www.travisballard.com/wordpress/fblike-wordpress-plugin/
<- Super Cool!
Sunday, October 10, 2010
the whole brain group
http://www.thewholebraingroup.com
@wholebraingroup
@wholebrainprez
109 East Ann StreetAnn Arbor, MI 48104
(734) 929-0431
Sunday, October 10, 2010
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