working social - journey · •how to align your enterprise social strategy with organizational...

• How to align your Enterprise Social strategy with organizational success

• Define a technology architecture that is right for your organization

• How Yammer customers achieve business value

• Ask questions and get answers during Q&A (15 minutes)

Welcome

Rob Koplowitz

VP & Principal

Analyst

Forrester

Jess Brown

Product Marketing

Microsoft

Christina Fan

Customer Success

Yammer

Get Social With Us

Ask questions and comment in Q&A

Flexible console

Open/close widgets

View and download handouts

Share content and takeaways

@yammer, #YammerTV

On-demand recording will be sent via

email post-event

Rob Koplowitz

Innovation and Business Value With Social

Rob Koplowitz, Vice President, Principal Analyst@rkoplowitz

March, 2014

© 2013 Forrester Research, Inc. Reproduction Prohibited 6

Breaking down geographic and

organizational barriers and providing

users the ability to act collectively drives

business value and innovation, but it

must be approached with a change

management plan.

© 2013 Forrester Research, Inc. Reproduction Prohibited 7

Users want everything they need in one place

February 2014 “Your Next Portal Should Be An Engagement Workplace”

An integrated, contextual experience designed to drive business outcomes

November 2012 “Mapping The Value Of Social Business And Collaboration”

Selling is structured and social

Some users embrace change, others…

February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

“I’m ignoring you”

“I DRIVE A

PORSCHE!”“OK, I’ll try it”

“I put it in the stream

20 minutes ago!”

Get the organization right first

February 2013 “Social Business And Collaboration Success Hinges On Effective Change Management”

November 2012 “Mapping The Value Of Social Business And Collaboration”

But, technology is very important

Again, social interacts with high value processes

User-centric

Processes

Structured Processes

I’m mad I’m happy I’m your partner

I have an idea

I have data you need

I’m your competitor,

I’m faster than you

Who needs this information? Your:

• Product management

• R&D

• Sales

• HR/ Recruiting/ Training

• …

Who gets this information?

Customer service, maybe

And the conversation is not just internal

© 2013 Forrester Research, Inc. Reproduction Prohibited 14

Back to the architecture that drives real value

February 2014 “Your Next Portal Should Be An Engagement Workplace”

© 2013 Forrester Research, Inc. Reproduction Prohibited 15

Unlocking the next wave of efficiency

› Consider the role of knowledge workers in mission

critical processes

› Look for gaps where workers and processes are

disconnected

› Use this as an opportunity to revisit how you

organization operates

› Re-engineer processes with an eye toward removing the

gaps between workers and systems

› Ensure that everything done in the unstructured world is

treated as critical organizational knowledge

Thank you

Rob Koplowitz

+1 650.581.3854

rkoplowitz@forrester.com

@rkoplowitz

Christina FanCustomer Success LeadYammer

Capture and connect collective intelligence

Yammer continues to help Shawna’s career by

enabling her to bridge the gap between the

support center and Jamba’s 800+ store locations.

Monitor and improve culture with analytics

Link to Recipe: https://www.yammer.com/yammerycn/notes/882559

“What are the Top 10 Groups

based on Messages posted?”

Support contingent workers with external networks

AARP uses Yammer to

connect state and local

offices, volunteers, partners

and external vendors.

• Better access to shared content

• Found hidden talent by utilizing User Profiles

for expertise-identification

• Solved problems faster with collective

knowledge and SMEs

START SMALL

WITH LIKE-MINDED COLLEAGUES

SHARE SUCCESS

ON PROJECTS THAT MATTER

Learn more

about Yammer

Enterprise

Check the

Handout section

Redesigned Customer Success Center

https://about.yammer.com/success/

Q&A discussion

How to drive innovation and business value with Enterprise Social

Jess Brown

Product Marketing

Microsoft

Christina Fan

Customer Success

Yammer

Rob Koplowitz

VP & Principal

Analyst

Forrester

Learn more

about Yammer

Enterprise

Check the

Handout section

Thank you for attending!

Visit Yammer.com

Jess Brown

Product Marketing

Microsoft

Christina Fan

Customer Success

Yammer

Rob Koplowitz

VP & Principal

Analyst

Forrester