workshop 4 1 fei welcome and introduction

William Culver-DoddsAssociate Director

British Council VietnamFestival WorkshopJune 2011

• Enhance knowledge, skills and understanding effectively to prepare and / or oversee the development of a festival fundraising strategy

• What are the elements that can be part of sponsorship and fundraising portfolio

• Develop a fundraising and sponsorship plan for the Vietnam Festival proposal

Programme Objectives

British Council VietnamFestival WorkshopJune 2011

1. Sponsorship and Fundraising Planning 2. Why Businesses Sponsor 3. Understanding what Festivals have to Offer4. Identifying Potential Sponsors5. Creating the Sponsorship Proposal

10 Sessions

British Council VietnamFestival WorkshopJune 2011

6. The Sales Process 7. Contracting and Servicing the Sponsorship 8. Individual Giving9. Co-Productions10. Foundations and International Funders

10 Sessions

British Council VietnamFestival WorkshopJune 2011

Sunday Monday Tuesday Wednesday

10.00 – 11.15 Introduction Festival Offer Sales Process i) Coproducing ii) International

Break

11.30 – 1.00 Planning IdentifyingSponsors

Contracts and Servicing

GroupPresentations

Lunch

2.00 – 3.30Why Business

SponsorsSponsorship

ProposalsIndividual

Giving Group

Presentations

Break

3.45 – 4.45 DMIAF group work

DMIAF group work

DMIAF group work Plenary

British Council VietnamFestival WorkshopJune 2011

• Introduce topic• Look at festival case studies• Undertake an activity• Discuss in groups in relation to DMIAF• Whole group feedback

Activity per Session

British Council VietnamFestival WorkshopJune 2011

• Aim is to develop a fundraising plan for Dong Mo International Arts Festival & present on Friday

• Opportunities for group discussion each session

• 1:1 and /or group discussion end of every day

Goal for the Week . . .

Festivals Portfolio

© Culver-Dodds Cultural Consultancy

© Culver-Dodds Cultural Consultancy

H20 festival

Bringing Yorkshire’s landscape to life

© Culver-Dodds Cultural Consultancy

Sponsorship Awards

• Brand Sponsorship of the Year• Cultural Branding Award• Arts Business and Employees Award• Community Project of the Year

• Harrogate Business Tourism Award

© Culver-Dodds Cultural Consultancy

H20 festival

Bringing Yorkshire’s landscape to life

Festivals Portfolio

© Culver-Dodds Cultural Consultancy

Festivals Portfolio

© Culver-Dodds Cultural Consultancy

Festivals Portfolio

© Culver-Dodds Cultural Consultancy

© Culver-Dodds Cultural Consultancy

Festivals Portfolio

© Culver-Dodds Cultural Consultancy

Festivals Portfolio

© Culver-Dodds Cultural Consultancy

Festivals Portfolio

© Culver-Dodds Cultural Consultancy

British Council VietnamFestival WorkshopJune 2011

Fundraising is the process of soliciting and gathering contributions as money or other resources, by requesting donations from

individuals, businesses, charitable foundations, or governmental agencies

What is Fundraising?

British Council VietnamFestival WorkshopJune 2011

“An investment which yields a commercial return for the sponsor. The investment can be made in financial, material, or human terms”

Kim Skildum-Reid

What is Sponsorship?

British Council VietnamFestival WorkshopJune 2011

“A cash and / or in-kind fee paid to a property (such as a festival) in return for the exploitable commercial potential associate with that property”

Prof. Stan Getz

What is Sponsorship?

British Council VietnamFestival WorkshopJune 2011

British Council VietnamFestival WorkshopJune 2011

• How much money is needed?• Is the purpose just to raise money or is it also to

raise awareness? • What is your supporter base?• What resources are available to support the

fundraising?• What is the timescale?

Questions to ask before you begin...

British Council VietnamFestival WorkshopJune 2011

• Does your festival have the right benefits that can be offered?• Are your major stakeholders likely to approve of commercial

sponsorship?• Are there companies that are not suitable as sponsors?• Does the festival have the resources necessary to sell and

operate a sponsorship?

Should your Festival Seek Sponsorship?

British Council VietnamFestival WorkshopJune 2011

After the break . . .What are the revenue streams that contribute to a

sponsorship and fundraising portfolio?

After lunch . . .Why do businesses sponsor?

Fundraising Planning Process

British Council VietnamFestival WorkshopJune 2011

TEA BREAK