workshop basics social media franklin covey nl 08 04-2011 (slideshare)

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on April 8, 2011, Nameshapers Hanaâ Benjeddi, Salmaan Sana & Oliver de Leeuw trained some 30 Franklin Covey trainers in the basic usage of social media.with interactive exercises on Twitter, LinkedIn and Facebook we tried to get all participants on the same level of understanding social media.once more, we would like to thank all of them for their willingness to learn new skills, openness to our suggestions and critical questions!

TRANSCRIPT

Welcome toSocial Media Crash Course

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“Faith is taking the first step even when

you don't see the whole staircase.”

Martin Luther King, Jr.

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Mobiele telefoons moeten aan zijn! (geluid wel uit alsjeblieft)Mobiele telefoons aan!

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Oliver de Leeuw

@odeleeuwnameshapers

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Hanaâ Benjeddi

@hanaabenjeddinameshapers

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Salmaan Sana

@salmaansananameshapers

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Get to know each other

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Agenda:- Start with Twitter- Linked In- Facebook

3 media voor vandaag

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nameshapers

Wat vind jij?social media heeft een onmisbare plaats in de

ontwikkeling naar knowledge worker age

social media is essentieel voor leiderschap van vandaag en de toekomst

social media helpt bij het bouwen van vertrouwen

social media leeft de law of abundance

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Wait with starting to create your own accounts, we’ll be helping you with this ourselves

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nameshapers

best buy

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Stappenplan

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Confusion

Concerns

Confusion

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CreateCreate

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Customise

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• `

Communicate

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Control

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Confusion

Create

Customise

Concerns

Stappenplan

Control

Communicate

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nameshapers

Confusion

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Confusion

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750.000zaterdag 9 april 2011

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follow your interestswaarom gebruik je het?

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Evan Williams(Credit: James Martin/CNET)

Waarom gebruik je het?"It's not like we're spending our days looking in the couch cushions for the elusive revenue model, but obviously we've done a lot of thinking about it," Williams said, declining to comment on the potential of search deals with Google or Microsoft. "I can't tell you exactly what the model is, but it's pretty obvious to you that there may be some advertising that makes sense...there's a lot of commercial activity on Twitter today, there's a lot of brand marketers who use Twitter today, and it works. We think of Twitter (as) not a social network, it's an information network... a substantial part of that is commercial and theoretically monetizable information."

Read more: http://news.cnet.com/8301-13577_3-10379743-36.html#ixzz11zfmcE4p

“If we interpret the act of following as subscribing to tweets,” the researchers write in their paper, “then Twitter serves more as an information-spreading medium than an online social networking service.”

Haewoon Kwak Changhyun Lee Sue Moon Hosung ParkRead more: http://www.ere..net/2010/05/13/twitter-media-or-unsocial-network

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Nieuws

Persoonlijke inkijk

Acties & aanbiedingen

Informatie her/ver/delen

Contact leggen met iedereen

Erbij horen :)

Beroemdheden

Waarom gebruik je het?

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vrijwilliger?•proefpersoon vragen•demo van customize-instellingen geven

Create

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my !rst tweet...•proefpersoon vragen•demo van customize-instellingen geven

Communicate

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Wist je dat?link

RT retweet

#hashtag

@mention

Communicate

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nameshapers

Communicate

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Shout it out!

• tweet

• tweep

• follower

• timeline

• profile page > statistics

•URL.short• # (hekje)•@mention•DM

Communicate

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Goed idee Communicate

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Control

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Wat is linkedin? commoncraft

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Con

fusion

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Con

fusion

“Iedere seconde wordt er een profiel toegevoegd”

Peter de Visser, Account Director Marketing Solutions, LinkedIn Nederland

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Create

nameshapers

Veel mogelijkheden

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3Create

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5 Privacy settings

Member Feed VisibilityMy member feed is visible to…

My Connections

Public Profile

Connections BrowseYour connections are allowed to view your connections list.

Profile ViewsControl what (if anything) is shown to LinkedIn users whose profile you have viewed.

Profile and Status UpdatesControl whether your connections are notified when you update your status or make significant changes to your profile and whether those changes appear on your company’s profile.

Customize

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Custom URL Customize

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nameshapers

Status updatesWho’s viewed my profile?

SlideShareLike/comment

Recommendations

5 Meest gebruikt Customize

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Status updatesWho’s viewed my profile?

SlideShareLike/comment

Recommendations

Status updatesWho’s viewed my profile?

SlideShareLike/comment

Recommendations

Communicate

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Today Control

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Ondersteun elkaar

Zoek 1 persoon op- compliment

- verbeterpunt

- shameless stealing

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Qwiki Facebookhttp://www.qwiki.com/q/#!/

Facebook

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my !rst friend...•proefpersoon vragen•demo van customize-instellingen geven

Create

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Customize Profile

Add basic profile info

Understand Notifications

Create Friends List

Find friends using email

Customize

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Photo’s uploading and tagging

Email notifications

Communicate

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Extra Activities

Event

Group

Fanpage

Create

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Event page Create

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Communicate

CreateGroup Page

Fan Page

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Twitter > Facebook

Twitter > LinkedIn

LinkedIn > Twitter

Facebook > Twitter

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Ideas cafe

nameshapers

“Hoe kan Franklin Covey NL het beste halen uit ieder social medium?”

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@odeleeuw @salmaansana

Connect with us

@hanaabenjeddi

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