workshop innovation war room
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©2011 Innovatiecentrum Limburg – All rights reserved
Innovation War Room
Anke Albregts, Bert Celis, Hans Haagdorens, Bjorn Kiekens, Marc Tiri and Ann Verlinden
Innovation consultantswww.Innovatiecentrum.be
©2011 Innovatiecentrum Limburg – All rights reserved
Agenda Workshop
• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping
©2011 Innovatiecentrum Limburg – All rights reserved
Agenda Workshop
• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping
©2011 Innovatiecentrum Limburg – All rights reserved
“Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.”
-Nolan Bushnell
©2011 Innovatiecentrum Limburg – All rights reserved
What is Innovation?
Innovation = creation of a new or improved product, process, service or business model with economical growth as result.
©2011 Innovatiecentrum Limburg – All rights reserved
Innovation strategy
• Long term • Choosing direction• Innovation in different areas• Risky• Value proposition• Differentiate• Higher margins
www.informationmanagement.com
©2011 Innovatiecentrum Limburg – All rights reserved
©2011 Innovatiecentrum Limburg – All rights reserved
©2011 Innovatiecentrum Limburg – All rights reserved
Innovatiecentrum presents
Short workshops about Innovation tools that can be used in your company
to initiate/strengthen Innovation
©2011 Innovatiecentrum Limburg – All rights reserved
Agenda Workshop
• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping
©2011 Innovatiecentrum Limburg – All rights reserved
Strategy canvas
• Definition– The strategy canvas compares the company with their
competitors based on critical succes factors from the customers viewpoint.
• Goal– Gain insight, differentiate from competitors, make the
difference for the customer
• Also take a look at substitutes– For ex. restaurant – cinema
©2011 Innovatiecentrum Limburg – All rights reserved
Strategy canvas
©2011 Innovatiecentrum Limburg – All rights reserved
Blue Ocean Strategy
©2011 Innovatiecentrum Limburg – All rights reserved
Blauwe Oceaan Strategie (BOS)
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover] – W. Chan Kim (Author) – Renee Mauborgne (Author)
©2011 Innovatiecentrum Limburg – All rights reserved
©2011 Innovatiecentrum Limburg – All rights reserved
Workshop
©2011 Innovatiecentrum Limburg – All rights reserved
Workshop
©2011 Innovatiecentrum Limburg – All rights reserved
Agenda Workshop
• Intro : Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping
©2011 Innovatiecentrum Limburg – All rights reserved
Product-Service/Market matrix
• Definition:– The product-service/market matrix gives an overview of
the market segments for the different products and services.
• Goal:– Insight in the relevance and profitability of a certain
product or service group within a specific marketsegment. – Discover strategic options through brainstorming -
> Ansoff Matrix
©2011 Innovatiecentrum Limburg – All rights reserved
Innovatiecentrum presents
©2011 Innovatiecentrum Limburg – All rights reserved
Agenda Workshop
• Intro : Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping
©2011 Innovatiecentrum Limburg – All rights reserved
©2011 Innovatiecentrum Limburg – All rights reserved
Business Model Canvas(model Alex Osterwalder)
©2011 Innovatiecentrum Limburg – All rights reserved
Innovatiecentrum presents
©2011 Innovatiecentrum Limburg – All rights reserved
Agenda Workshop
• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping
©2011 Innovatiecentrum Limburg – All rights reservedReference unknown
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©2011 Innovatiecentrum Limburg – All rights reserved
© Copyright Innovatiecentrum 2009 - All rights reserved
Introductie
Zoom in op uw klant en spot kansen voor nieuwe diensten
Does your customer want what you have to offer?
Foto: http://www.copyblogger.com/copywriting-offers/
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“80% of the companies believe that they provide a superior proposition. Only 8% of the customers agree.”
[Bain & Company, Closing the delivery gap, 2005]
©2011 Innovatiecentrum Limburg – All rights reserved
© Copyright Innovatiecentrum 2009 - All rights reservedFoto: http://www.copyblogger.com/copywriting-offers/
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“Customers often value how they interact with their suppliers as much as or more than what they actually buy.”
[Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002]28
©2011 Innovatiecentrum Limburg – All rights reserved
is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier [Wikipedia]
From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.
Foto: http://business-success22.blogspot.com/2007/12/best-ways-to-delight-customers.html
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Customer experience
©2011 Innovatiecentrum Limburg – All rights reserved
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Customer Experience and Value Proposition
©2011 Innovatiecentrum Limburg – All rights reserved
Customer journey method =
Structured method to think about new servicesVisualize the flow of the customerThrough the eyes of the customerVia structured brainstom workshop
© Copyright Innovatiecentrum 2009 - All rights reserved
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Customer journey map: Opportunities for better service
From the outside in!
©2011 Innovatiecentrum Limburg – All rights reserved
© Copyright Innovatiecentrum 2009 - All rights reserved
Touch points: contact points with the customer.
This can be physical, emotional or informational
Current solutions.
(Strong) customer experiences we want to have with the touch points
Answers to the following questions:What can we do better or different? What needs to be added? What ideas for the future? How we can better differentiate? Hoe can we attract more customers? How can we automate processes?
Customer need
Service solution
Customer Experience
Costs and risks for customer
Innovation
Which are the risks and the costs for the customer? What does the customer have to loose?
©2011 Innovatiecentrum Limburg – All rights reserved
Innovatiecentrum presents
©2011 Innovatiecentrum Limburg – All rights reserved
Agenda Workshop
• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping • End
©2011 Innovatiecentrum Limburg – All rights reserved
Contact us for information about posters or facilitating your session
Anke Albregtsanke.albregts@innovatiecentrum.beGsm 0473 59 89 03 Bert Celisbert.celis@innovatiecentrum.beGsm 0497 57 59 59
www.innovatiecentrum.be
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