workshop powerpoint final (1)

Online fundraising workshop

Lalitpur, Nepal||June 28, 2012

• Introductions• Online Fundraising: Networks and Social

Media• Tea Break: Networking• Online Fundraising: Building a Strategy• Global Giving– What is GG?– Is GG right for you?– How to join

Agenda

3

Our Mission: Build an efficient, open, thriving marketplace that connects people who have

community- and world-changing ideas with people who can support them.

Donor

GlobalGiving: quick facts and figures

Projects receiving funding: 5,812 Countries disbursed to: 120 countriesNumber of visitors who visit GG.org each week: 30-40,000Number of donors to date: 270,571Top Donor Countries: USA, Canada, UK, Australia, India

Overall donations made through GG to date: $80.6 millionOverall donations made through GG in 2011: $30.1 million 

1. Name?

2. Describe your organization? (small/big, new/old)

3. What is your experience with online fundraising?

4. What are your goals for this workshop?

Introductions

Online Fundraising: The Basics

Online fundraising trends

• Overall giving in the US has been flat, but is ≈$300 billion per year

• Online giving continues to grow

Online fundraising trends

• 34.5% Growth in Online Fundraising in 2010 – Large Non-profits:

+8.3% –Medium Non-profits:

+4.8% – Small Non-profits:

+20.2%• 1/3 of online giving

occurs during October, November, and December

Online Fundraising Steps to Success:

Awareness and Engagement

Online Fundraising: Steps to Success

1. Identify your network2. Build your network

3. Identify your method4. Drive Engagement5. Set goals6. Make a plan7. Reevaluate

Awareness

Engagement

Source: David Armano

AwarenessStep 1: Identify your network

Inner CircleYour direct contacts

Outer CircleThe contacts

of your contacts

Far Outer Circle

People you have never

met/contacts of contacts’

contacts/only via online

Activity

List who is in your organization’s inner, outer, and far outer circles?

Come up with a number of how many people can you reach in

each circle?

•Donors•Volunteers and co-workers•Beneficiaries•Community members•Local business leaders•Local media•Friends and family!

Who is Your Existing Network?

• Host volunteers• Join local non-profit

associations• Take advantage of

networking opportunities• Organizeparties• Get creative!

AwarenessStep 2: Build your network

Awareness

Donations

?

But, something is missing…

ActivityWhy do people give?

Trust!Build trust through relationships.

Build relationships through engagement!

Online Fundraising: Steps to Success

1. Identify your network2. Build your network

3. Identify your method4. Drive Engagement5. Set goals6. Make a plan7. Reevaluate

Awareness

Engagement

EngagementStep 3: Choose your method

Email

Donor Fundraisers Offline Events

Social Media

What is social media?

What are some different types?

People are more likely to give

when they are asked by someone from their inner network.

You see? This is the “trust” idea again.

>500 million Facebook users

50% of users login daily

Most users have 130 friends

The average user is connected to 60 groups, events, or causes

26 million Twitter users

About 11 million Pinterest users

EngagementStep 4: Use your method to engage your networks (new and old!)

BRIDGE the gap from engaged fans to donors.

Yes, The Same Old Communication Rules Apply.

1. Identify your audience2. Choose the right medium 3. Develop your key

messages4. Deliver them in an

interesting way

Developing Your Key Messages

Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your

personality • Prove your worth or impact• Explain your challenge• Ask people to respond

Things to blog/post/tweet about?• News• Pictures, Videos,

Documentaries• Beneficiary Stories• Articles about Your

Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings

Suggestions for Engaging Donors

• Develop your key messages

• Join the conversation around the cause

• Celebrate big news

Suggestions for Engaging Donors

• Remember the medium

• Use calls-to-action to direct behavior

• Start your own traditions

• Measure levels of engagement

Measure the levels of engagement

Remember to Ask yourself:

1. Why would anyone want to listen to us?

2. How can we deliver value, experience or content worth sharing?

3. Why should people want to stay connected to us over time?  Why should they come back?

4. Why should they give us loyalty, or ask others to share our content?

Also keep in mind:

1. Who is your audience?

2. What is your message?

3. What is your goal? What do you want

to gain?Your ‘goal’ doesn’t have to be money

donations, although it can be. You may be working for more volunteers, more advocates, or

more just awareness.

Your boss has asked you to write a new Facebook post about your organization’s attendance at this workshop.

You should decide:- who is your audience?- what is your key message?- what is your organization’s personality?- what do you want them to do as a result of the

message? (tell them!)

Activity

Break time!

• Meet your neighbor! • Expand your circle!• Share ideas, lessons learned, and

resources!

Let’s Create a Strategy

1. Identify your network2. Build your network3. Identify your method4. Drive Engagement5. Set goals6. Make a plan7. Reevaluate

• Set annual goals & quarterly benchmarks

• Consider past accomplishments

• Broad and narrow goals• Be realistic

StrategyStep 5: Set Goals

Donations don’t have to be your only goal. You can aim for a certain

number of donors, recurring donations,more friends on facebook, etc.

• Outline your tactics• Get creative• Set deadlines• Set milestones to achieve

at each deadline

StrategyStep 6: Make a Plan

Don’ts

DO:• Build awareness,

engagement, and trust.• Keep your networks

informed and engaged.• Try different mediums

and different tactics; some are bound to fail, but keep experimenting until you find one that works for you!

DON’T:• Don’t “jump to the

ask.”• Don’t over-

communicate with your contacts/donors!

• Don’t think there is only one solution.

• Don’t try just one method or one medium.

Online fundraising is JUST like face-to-face fundraising, except it is screen-to-screen.

ActivityLet’s create a strategy…

1. Raise $4000 from 50 donors in 1 month

2. Map out communication plan to announce the campaign

3. Include when to use Twitter, Facebook, Email, and any other resource you use

4. Mark when to send thank

you’s to donors

Step 7: Reevaluate

• Set aside time for evaluation

• Measure results against goals:• Engagement• Donations

QUESTIONS ABOUT ONLINE FUNDRAISING?

GlobalGiving is an online fundraising platform for organizations all over the world raise funds to support their

projects. In addition to our large network of individual donors and corporate sponsors, we also offer organizations

a unique set of online tools and trainings.

• International donations

Benefits of GlobalGiving

Donors can give in USD or British Pounds, and

you can receive money in your

local currency.

Transfer money without expensive fees!

• International donations

• Corporate partnerships

- 65 Corporate Partners including: Eli Lilly, Hilton, Sabre, Nike, Capital One, Moodys, Google, Western Union , Cummins, more!

- $7.5 million raised in 2011 through corporate partners

- Matching funds! - New donor

networks! - Grants!

Benefits of GlobalGiving

• International donations

• Corporate partnerships

• Matching grants

FREE MONEYGlobalGiving holds large-

scale campaigns to reward active

organizations by matching their

donations!

June 13 2012: Organizations had

donations matched up to 50%...$100,000 was

given out by GlobalGiving!

Benefits of GlobalGiving

(two is better than one)

• International donations

• Corporate partnerships

• Matching grants• Marketing

campaigns

Fundraising pages

Recurring donation challenges

Holiday-specific marketing

Photo competitions

Benefits of GlobalGiving

• International donations

• Corporate partnerships

• Matching grants• Marketing campaigns

• New donor network

- 30,000 - 40,000 visitors on GlobalGiving.org each week

- Over 270,571 donors to date

- Donors from: USA, Canada, UK, Australia, India

- $80.6 million donated through GlobalGiving

Benefits of GlobalGiving

• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network

• Training and Support for fundraising and capacity building

- Monthly trainings

- One on one consultations

- Connecting with highly-skilled volunteers

- Blog: http://tools.blog.globalgiving.org/

• Summaries of past trainings

• Details on campaigns • General fundraising tips

Benefits of GlobalGiving

• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Training and support for

fundraising and capacity building

• Volunteer Listings

Reach out to new volunteers to support more than just your

fundraising activities

Benefits of GlobalGiving

• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Training and support for

fundraising and capacity building

• Volunteer Listings

• Credibility/Recognition

GlobalGiving is known for having

trustworthy projects.

Benefits of GlobalGiving

• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Fundraising and capacity

building training• Volunteer Listings• Credibility/Recognition

• UK and US Charitable

Status

Tax deductible in the USA!

Matched 20% by the British Government!

Benefits of GlobalGiving

Project Reports and Thank Yous

Stay in touch with all your donors with ease and speed!

• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Fundraising and capacity

building training• Volunteer Listings• Credibility/Recognition• UK and US Charitable

Status

• Donor Communication

Benefits of GlobalGiving

THERE’S NO COST TO JOIN OR USE GLOBALGIVING! However, there is a nominal 15% fee for donors

Benefits of GlobalGiving

- Some donors choose to cover part or all of the 15%...so the true cost

averages only 8-9%

- This fee covers the operating costs that make GlobalGiving possible! It supports our customer service, vetting process, online trainings, marketing, matching campaigns, corporate partnerships, and more.

Eligibility Requirements

• Registered organization – no individuals, businesses, etc.• Advanced English• (At least occasional) access to the internet• Non-evangelizing (missionary)• Non-discriminating• Eligible to receive international donations• Charitable purpose

Joining GlobalGiving

Nomination FormSubmit Documents

(Due Diligence) Open Challenge

How to Join GlobalGiving

• Nominate your organization using the online nomination form

• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50

donors

How to Join GlobalGiving

• Nominate your organization using the online nomination form• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50 donors

Important Documents (Due Diligence)

• Certificate of Registration• Organizational Documents

• How is your organization run?• Dissolution Clause

• Financial Statements• Be detailed!

• List of Board and Staff members• Text document only

• Program documents• What are your programs? How do they work?

How to Join GlobalGiving

• Nominate your organization using the online nomination form• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50 donors

How to Join GlobalGiving

• Nominate your organization using the online nomination form• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50

donors

Next Global Open Challenge is in September!!!!

Apply before August 1

How to Succeed in an Open Challenge

• Attend GlobalGiving online seminars• Utilize GlobalGiving online training resources• Develop an online fundraising strategy• Make a plan and schedule• Identify networks

• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards

…Then What?

• Nominate your organization TODAY!• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Post another project• Participate in GlobalGiving campaigns

THANK YOU!Contact Information

GlobalGiving:

Ellen Currin Ecurrin@globalgiving.org

Shari Davis Sdavis@globalgiving.org

http://www.globalgiving.org

The Mountain Fund

Manisha Sharma manusha_45@hotmail.com

Jenee Sharma jenee_sharma@yahoo.com