wp ebook why natural analytics matters en
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8/11/2019 WP eBook Why Natural Analytics Matters En
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Natural AnalyticsTM
Why
Matters
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Were all born analysts.Humans evolved in
a world full of complex information andcritical choices.
We recognize patterns,spot outliers,and sort and categorize to naturally make
sense out of information.
And weve been using technology to extendthese natural abilities since the beginning of time.
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In the Stone Age, over 12,500 years
ago, our ancestors carved spearthrowers from reindeer antlers.
This ancient technology helped our
ancestors throw their spears furtherand with more force and speed than
just throwing it by hand.
It extended their natural abilitiesto throw, and gave them acompetitive edge.
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Today, we no longer need spear throwersto survive. But we still rely on our innate skills to
help us thrive in business, and in life.
Andwe enhance those skillsusing technology,just like our ancestors
did during the Stone Age.
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Thats why weve developed
a technology and design approach thats atthe core of our QlikViewplatform.
Natural Analytics
TM
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Natural AnalyticsTMis what makesQlikViewso powerful. With it, you can explorecomplex data and make and share discoveries
using your natural human abilitiesto process complex information.
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It gives you the freedom to explore - to forage
for information and to go where your inclinationguides you, not down a predefined, linear pathlike other business intelligence (BI) tools.
How traditional BI andvisualization tools work
QlikViewNatural AnalyticsTM
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With Natural AnalyticsTM, you discover
associations how your data is
linked and connected or not. And you
make these associations without anyone
modeling them for you first.
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You comparedata, find patterns, and
explore them further. And you categorize
information naturally, in a way that makes
sense to you.
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You anticipatediscoveries by following
visual cues and nudges, allowing your
data to intuitively guide you to the
answers you seek. And, you predict
future outcomes based on insights
you uncover.
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Finally, you tell a story. You can let
people know what youve found, why
they need to know, and what to do
about it. Its dialogue and collaboration,
the way nature intended.
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So you may be wondering, what does
this all mean? Lets sum it up.
If people like technology and find it natural touse, theyll adopt it.
Greater adoption means greater return oninvestment (ROI).
Greater ROI means even greater return oninformation.
And that means better decisions.
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So now you see
Business Discovery is what QlikViewdoes.
Natural AnalyticsTMis how we go about it.
Technology that works naturally fostersadoption and repeat usage.
And that means greater return on your
investment and your information.
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And that makes QlikViewthe future of BI, naturally.
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2014 QlikTech International AB. All rights reserved. Qlik, QlikView, QlikTech, and the QlikTech logos are trademarks of QlikTech International AB which have been registered in
multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
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