wri social media update 090701
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Social Media Update
Laura Lee Dooley
World Resources Institute
July 1, 2009
Goal of online communications
Information Seeker
Ambassador/Evangelist
Partner/Donor
Word of Mouth
Repeat Visitor
Rel
atio
nsh
ip
Creating Buzz with ADVOCATES
Good
Better
Even Better
Best
twitter.com/worldresources
Website
GoogleReader
Digg
Followers
Friendfeed
OtherWRI
Profiles
FollowerNetworks
Actively participating in the conversation
LinkedIn Digg Delicious
Google Reader FacebookTwitter
Conversations through many channels
Lessons Learned
• Seek first to understand
• Conversation – NOT marketing
• Invest time and effort
• Offline and online reputations linked
• WRI values in practice– Respect, innovation, independence, integrity,
urgency
• Measure, measure, measure
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