write awesome personalized donor thank you emails using globalgiving and facebook
Post on 15-Jan-2015
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How to build relationships, one donor at a time
Facebook is a good relationship building tool
“Friend” him and look at his 359 friends for someone whom you already know. Add context to your thank you email.
Everyone has different strengths
Tell your supporters all the ways they
can help Donate Spread the word Host a fundraiser Offer matching funds Feature your project on
their blog or social network
Provide creative ideas to get donors energized
Support Network Strategy1. Call an all-staff all-members meeting one
month before the Open Challenge begins2.Identify 5 outside people per member who
know your organization and would advocate. International connections are important, because donors must use credit card or US/EU check.
3. Assign each person 10 individual personal contacts to make by the 14th day of the Open Challenge. Use email, phone, meetings, Facebook, Twitter, etc. Write personal messages to each.
4. Leader: report back to the group each week on campaign progress, and individual progress in making connections to people you already know.
Why we have them:- We learn by doing, we remember
through testing.- Prove your capacity to use GG- Successful organizations must
build a network of supporters- Competition and deadlines
motivate giving
New organizations must attract:- at least $4,000- at least 50 donors- complete in 30 days
You have several opportunities each year:
- Open Challenges held every 3 months- Prizes for raising the most $/# donors
Thank you!Go to
www.globalgiving.org/non-profitsto become a partner!
Marc MaxsonProjecthelp@globalgiving.org | mmaxson@globalgiving.org
Skype: marcmaxsonTwitter: @marcmaxson
Download this presentation and more at:
www.slideshare.net/marcmaxson
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