write wright right

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OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Write Wright RightAn exploration into the essence of writing

September 21, 2011

Tim Slavintim@owlhillmedia.com

http://www.reachcustomersonline.comhttp://linkedin.com/in/timslavin

(516) 234-0607

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

18 different ways to write the word red

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

18 different ways to write the word red

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Words are organized marks on a surface

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Words are agreed upon sounds we make

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Instead of red, why not dre or rde or erd?

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Words are arbitrary, byproducts of social interactions

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Now, define the word red

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

One definition of the word red:

1. any of various colors resembling the color of blood; the primary color at one extreme end of the visible spectrum, an effect of light with a wavelength between 610 and 780 nm.

2. something red.3. ( often initial capital letter ) a radical leftist in politics, esp. a communist.4. Informal . red light ( def. 1 ) .5. Informal . red wine: a glass of red.6. Also called red devil, red bird. Slang . a capsule of the drug secobarbital,

usually red in color.

http://dictionary.reference.com/browse/red

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

One word, one set of marks = endless marks that only begin to scratch the meaning of the original word: red

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Wait, it gets worse…

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Write Wright Right …Three words, three different sets of marks, three

different meanings, but all share one sound(btw it’s called a homophone)

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Writing is not about forms: an article, a manual, a poem, a short story, a blog post, an email, a letter

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Instead, writers marshal marks on surfaces and sounds in the ear of their readers and listeners

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Some marks, some sounds, are better than others:

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

“You know, if the Germans show up, we’ll probably fight.”

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

“We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender.”-- Winston Churchill

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Rhetoric is the means to marshal marks and sounds …

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Anaphora: the repetition of a word or phrase at the beginning of successive phrases, clauses or lines.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

“We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender.”-- Winston Churchill

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Repetition of a word or phrase at the beginning of successive phrases adds punch. Inspires. Motivates.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

There are many rhetorical techniques ...

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Chiasmus: the words in one phrase or clause are reversed in the next.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

“It's not the men in my life that counts: it's the life in my men.”-- Mae West

“Is man one of God's blunders or God one of man's blunders?”-- Friedrich Nietzsche

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Hypophora: one or more questions or objections are asked or stated and then answered.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

“But there are only three hundred of us,' you object. Three hundred, yes, but men, but armed, but Spartans, but at Thermoplyae: I have never seen three hundred so numerous.”-- Seneca

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Simile: a comparison between two different things that resemble each other.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

“Let us go then, you and I, where the evening is spread out across the sky like a patient etherised upon a table.”-- T.S. Eliot

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Kenning: multiple words that use images take the place of a single noun.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

wound hoe = swordwave’s steed = shipfire-brandisher of blizzard of ogress of protection-moon of steed of boat-shed = warrior

http://en.wikipedia.org/wiki/Kenning

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Rhetoric is the means to marshal marks and sounds …

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

What is the purpose to marks on paper? To sounds we agree hold one meaning, and not another?

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Writing is about change. Perhaps from ignorance to knowledge. Sadness to laughter. Prejudice to empathy.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Writing is about connection between writer and reader.

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

http://en.wikipedia.org/wiki/Category:Rhetorical_techniques

http://www.uky.edu/AS/Classics/rhetoric.html

http://rhetoric.byu.edu/

http://www.speaklikeapro.co.uk/Rhetorical_techniques.htm

http://www.virtualsalt.com/rhetoric.htm

OwlHillMedia.com tim@owlhillmedia.com / (516) 234-0607

Tim Slavintim@owlhillmedia.com

http://www.reachcustomersonline.com

http://linkedin.com/in/timslavin

(516)234-0607

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