wso2con eu 2016: keynote - middleware for the digitally connected telco

MiddlewarefortheDigitallyConnectedTelco

VenuraMendisCTOWSO2.Telco

Evolu=onoftheTelcoIndustry-Transforma=on

FixedLine

• -Voice&IDD• -Telex/Fax• -Dialup->broadband

Mobile

-Affinity-Voice/SMS-2G->4G

DigitalService

-Reach-Walletshare-SocialGraph

WhatsAppVsMNO

WhatsApp AnMNOEmployeescount 55 25,000Yeasofopera=on 7 24Ac=veusers 1bn+ 280mnProductreleasefrequency weeks years

TheDisrup=on–MNOVsanInternetCompany

LowBarrierstoentry

TestinMarketandIterate

Innova=on

MarketCrea=on

Global

RevenueGenera=on

OTTIncumbentBusinessModels

Local

RegulatoryEnvironment

Processdriven

CustomerRela=onship

CostReduc=on

MarketSatura=on

MNO Vs

WSO2.Telcotheperfecthybrid

DigitalEnablementPoweredbyAPIsforTelcos

TelcoInnova+on

VisionaryPla2orm

Communityengagement

OurProducts&Services

DedicatedInstance:•  Cloud•  On-Premise•  Hybrid

SharedInstancesManagedHubs:•  India•  Axiata•  Dubai

ManagedHub

MobileIden=tyGateway

InternalandExternalGateways

Introduc=on-MobileConnect

WSO2.Telcopowers40%ofthe2.5mEnabledMobileConnectusers

WSO2.TelcoIden=tyGateway

•  Standalonesolu=ondeliveringMCfunc=onality–  Authen=ca=on–  Authoriza=on–  A`ributesharing

•  ExtendableAuthen=catorFramework–  SMS,USSD,HE,SIM,Smartphone(LoA2)–  USSD,HE,SIM,Smartphone(LoA3)

•  WSO2Integra=onplaeormforcustomintegra=ons–  SMPP–  Webservices–  ETSI102.204forstandardcompliantMSSP

MobileIden=tyGateway

MobileConnect–Demo(LoA2USSD)

MobileConnect

CUSTOMERLOGINDesktop/mobile serviceaccessrequest Operatordiscovery

AuthenPcaPon

SERVICEPROVIDER

4

WSO2.TelcoMCXsoluPon

1 2

3

Secure, convenient & I don’t need to

remember multiple usernames and

passwords!

GSMAAPIexchange

MobileConnectIndiaCaseStudy–SixMNOs,oneMCXHub

PLATFORMININDIA

ServiceProviders

DigitalBusinessenabler

SixMNOsintegratedin6months

LOA2and3withthree

authen=cators

HuboperatedasaPlaeorm-as-a-ServicehostedinIndia

•  Onlyopera=onalMCXHubglobally•  Agileproductitera=on•  Fullyopera=onalTelcoAPIHub

SMS USSD HE MCX

DoB CRM LBS Wallet

Over750mnenabledusers

WSO2.TelcoExternalGateway/Hub

•  Enablerapidpartneringandservicecrea=onthroughAPImanagementforTelcos

•  Modularconfigura=onfacilita=ng–  MobileConnect–  Mul=MNOhub–  Subscrip=onandconsentmanagement

•  APIMone=za=onandmul=-MNOSe`lement

•  GSMAOneAPICompliantAPIs•  ExtendedAPIs:

–  Digitalrewards–  MobileMoney

ExternalGateway

Hub

GSMAOneAPI+ExtendedAPIs

MNO1.. MNO2.

OSS BSS MS

ExternalGateway

GSMAOneAPI+ExtendedAPIs

HubsandGateways

AxiataUseCase-Internal&externalenabler

AxiataDigitalServices

DevOps

BizOps

NorthboundEcosystem

OwnAPIPlaeorm

INT INT INT INT

Resellermodel

Enablermodel

ApplicaPonwasdevelopedin3days

•CampaignforUnileverSunlightBrand•OpentoallTelconetworksinSriLanka•PeopleengagedbygivingaMissedcallto0777285285•Auniquenumberwasassignedforeachmissedcall•OnWesakDay,alampwiththeuniquenumberwaslitonavideowallonbehalfofthecaller

1.138MillionMissedcalls

DialogUseCase–ExternalGateway

WSO2.TelcoInternalGateway

•  InternalInnova=onandservicecrea=on–  InternalAPIMarketplace–  RESTAPIs

•  Costreduc=onthroughminimisingCRs•  Microservicediscoveryandgovernance•  Analy=csandreal-=meservice

monitoring

InternalGateway

TMFAPIs+ExtendedAPIs(1000s)

OSS BSS MS

InternalDevelopers

DialogUseCase-InternalGateway

10k+interfacesexposed

100+bizprocesssimplified

30%reduc=onincoreCRs

70%faster=metomarket

MNO Gateway

Dialog Axiata PLC – Self care app that grabbed “Best Mobile Network Solution” at GLOMO awards 2016 – Powered by WSO2.Telco APIs

WSO2.TelcoDigitalGateways

USSD SMS DoB LBS

OSS BSS IoT Loyalty

Wallet Data NFC ID

InternalGateway

ExternalGateway

•  APIMoni=sa=on•  10sofAPIs•  ExternalDevelopers

•  GSMAOneAPI++

•  Costminimisa=on•  1000sofAPIs•  InternalDevelopers

•  TMFAPIs++

MNOITandNetworkAssets

IDGateway

OurGateways

ExternalServiceproviders

LongtailtoTrusted

RevenueGenera=on

Singleteam

RevenueGenera=on

ExternalInternalDevelopers

Costreduc=on

Mul=pleOwners

CostReduc=on

Trusted

Internal

Vs

10sofAPIs1000sofAPIs

ManagedHub

•  NocapexandRapid=metomarket•  Pre-buildconnectors•  Widerreach

–  CountryorRegionalHub–  GroupMNOconsolida=on

•  CompleteAPIManagement•  MobileConnect

ManagedHub

WSO2.Telco–ProductRoadmap

USSD SMS DoB LBS

OSS BSS Network Loyalty

Wallet Data NFC ID

InternalGateway

ExternalGateway

VisualServiceCrea=on

TemplateBased

AppCrea=onEnablers Consump=on

AppStore

MNOITandNetworkAssets

IDGateway

Analy=cs

IoT

CommercialModel

DedicatedInstances•  Supportedopensource

–  Perinstance(JVM)basedsubscrip=on–  Nochargeforpassive,DRordevelopmentnodes

ManagedService•  Transac=onbasedpricing

DeveloperSupportConsultancyandprofessionalservices

HowweworkwithWSO2-Technology

•  RunonWSO2Carbonplaeorm•  InheritrelevantWSO2productfeatures•  NoForking•  Developmentusingapprovedextensionpoints

–  EasyupgradetolatestWSO2products•  Alignproductroadmaps

Produc=sedver=callyIntegratedsolu=onsforTelcoindustryusingmul=pleWSO2Products

HowweworkwithWSO2-Commercials

•  WSO2.Telcoisaseparatelegalen=tyfromWSO2•  WSO2.TelcoProductsWSO2.TelcoProduc=onSupport•  WSO2ProductsWSO2Produc=onsupport

–  Evenifyou’reatelco.•  YoumaybeacustomerofbothWSO2andWSO2.Telco!•  Seamlessexperienceforcustomers

–  Coordinatetechnicalissuesbetweencompanies

TheConnectedTelco

DigitalTransforma=onishappening….

•  CostleadershipandInnova=ondriven•  Rapidpartnershipandreach•  Internetagilityandtelcogradeavailability

ThankYou!

#WSO2ConEU

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