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TICKETING/
REGISTRATION
Ticketing/ Registration Plan
WWP Open Charity Tournament
Ticket/Registration Options: For our ticketing options we are going to have
two types of options for the attendees. These two options are given out based on
military status. There will be tickets that will be given to the military attendees that
will allow them to access a Wounded Warrior Project tent that will provide free
beverages, snacks, air conditioning, and other amenities. The second ticket option
will be dispersed to regular attendees that have no correlation to the military. They
will have basic access to the tournament, allowing them to only visit the basic tents,
food/beverage tents, as well as the Under Armour shop.
VIP/Sponsors: VIPs will get an all access badge that will get them into any
tent, special site spots for the tournament, and an invitation to the tournaments
after dinner party. The site spots are spots sponsored by the PGA that allows VIPs to
get the best possible area to watch the golf tournament. These spots will allow fans
to get autographs from the PGA professional golfers throughout the tournament.
Lastly, VIPs will be invited to the after dinner party where sponsors will be
recognized. Sponsors will also get all these amenities, as well as dedicated air-‐
conditioned tents on the 18th hole.
Vendor Check-‐Ins: Vendors will check in at a tent beside the clubhouse. Once
signed in, they will all receive credentials for the event. They will be designated to a
certain area. We are using credentials with credential boards to help designate
where attendees, sponsors, VIPs, and vendors are allowed to be.
Fans will have to stop by a ticketing tent to purchase tickets, and then
volunteers at the ticketing voucher booths will scan them in. Tickets will be $15 for
regular attendees, and $10 for military veterans.
VENDORS
Dear Proposed Vendor, We are soliciting requests for proposals for services relating to an event listed below for the provision of beverages and vender services. Please review the information provided below and submit your bids no later than January 1st of 2015, for we will make our decision on or before January 31st of 2015. On May 25th of 2015 we will be hosting a charity golf tournament to raise awareness and funds for the Wounded Warrior Project. This event will host PGA professional golfers in a paired golf scramble with chosen military veterans. It will be held during Memorial Day weekend, in the state of Kentucky, miles from the most popular military base in the country, Fort Knox. We are looking for a beverage vendor to host our event. We will need a selection of five different sodas, including one water option and one sugar free option. Within this bid we also ask for any containers or coolers for the beverages, as well as the ice needed to cool the beverages. We are projecting over 15,000 people for this event and will need enough of each product to last us through the event. Our event will begin at 10:00 am of May 25th, 2015 and will extend until 7:30 pm of that same day. There will be 10 stations where your product will be sold, and will need to be fully stocked throughout the day. We ask for your help for this wonderful event and expect this to have a great outcome for not only our event and charity, but also for your product and vendor image. We also thank you for your time and interest in our event and we look forward to working with you going forward. Sincerely, Matthew Terenzio Matthew Terenzio Event Coordinator The WWP Open
WWP PDF
BINDER PORTFOLIO
BUDGET
LINE ITEM DETAILSSponsors Covers Title Sponsorship, Specialty Sponsors, Hole-‐In-‐One Sponsor, Closest to the Pin Sponsor, Naming Rights and Presenting RightsFood/Beverage Covers anything from Beer, Soda, Water, Snackage, Lunch, and DessertsSecurity/Emergency Covers police, traffic control, emergency detail, etc.Marketing Covers advertisement, promotions, and activation oppourtunities. Posters, Website, and Commercial Advertisements.Signage Cover directional banners, tent signage, banners, feather signs, A-‐signs, etc.Prizes and Awards Covers the prizes and awards given to participants at the end of the event.Player Gifts Covers gifts handed out to participants and volunteers for this event. Goodie bags.Printing/Creative Covers media guise, information brochures, and charity information packets.Broadcast/Airtime Cover local news airtime, broadcast, and coverage.Silent Auction Covers all products that will be given away in the silent auction.Entertainment Covers local musical entertainment, live announcer, and professional athletes.Hosting Athletes.Facility/Greens Fees Covers the fee to rent out the facility and the fees for any destruction to the property that might occur.Tents/Bleachers/Tables/Chairs/Stage Covers the tents, bleachers, tables, stage and chair rentals for the event.FunZones Covers bounce housesLisences/Legal/Insurance/Certifications Covers all areas that protect our event from potencially getting sued. Other/Miscellaneous Covers all other items that don’t fit any other categories.Electricity Covers electricity bill, generators, lighting, etc.
MISCELLANEOUS
WWP Open Golf Tournament Post-Survey
What is your gender?
Male
Female
Are you a military veteran or active military member?
Yes
No
How did you hear about the WWP Golf Tournament Event?
Radio
Newspaper
Social Media
Charity Website
Overall, how would you rate the event?
Excellent
Very Good
Fairly Well
Mildly Good
Not Good At All
What did you like most about the event?
What did you dislike most about the event?
Edit this form
How organized was the event?
Extremely Organized
Very Organized
Somewhat Organized
Slightly Organized
Not Organized At All
Prior to the event, how informed were you about the Wounded Warrior Project Charity?
1 2 3 4 5
Most Informed Least Informed
Which sponsors do you recall seeing at the event?
Ford Motors
Coca-Cola
Geico
PGA
Under Armour
Verizon Wireless
Are you planning on returning to next years tournament?
Definitely
Likely
Neutral
Doubtful
How did you feel the price for this event was?
1 2 3 4 5
Expensive Cheap
Powered by
What sponsors do you wish to see in the future WWP Open Tournaments?
What would you change for the future WWP Open Tournaments?
Was the location suitable for the tournament?
Yes
No
Of other events they have attended, how does this event compare?
Above Average
Average
Below Average
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Dear Attendee, The Event Staff and Volunteers of the 1st annual WWP Open Charity Golf Tournament would first like to thank you for attending our event on May 25th, 2015. We were able to gain an exceptional amount of funds for the Wounded Warrior Project. We are contacting you in hopes that you can provide us with your opinions on this event so we can begin our journey in improving this event for next year. If you could fill out this short survey, we will provide you with a $10 Visa Gift Card as a gift of generosity. Again we thank you for making your way out to our event and we are excited to see you next year! Sincerely, Matthew Terenzio Event Coordinator WWP Open Charity Golf Tournament
VENUE
Venues Venue 1: Name-‐ Polo Fields Golf & Country Club Location-‐ Louisville, Kentucky Amenities-‐ A clubhouse that overlooks the course from all angles, with a breathtaking view of a fourteen-‐ acre lake. Allows Social Events and Fine Dining amenities. They are paired with one of the finest catering companies in the area. Luscious green fairways year round with large oak trees and beautiful green grass. Also the location sits in the same state as one of the most popular military base camps in the US, Fort Knox. Option for two different facilities. Restrictions-‐ It is a private golf course and their might be problems booking a large scale event at their location. Its high scale so the price might be reflected. Need to book months in advance to avoid losing the chance to book. Pricing-‐ It didn’t say on the website for how much it would cost. Venue 2: Name-‐ Old Silo Golf Club Location-‐ Mt. Sterling, Kentucky Amenities-‐ A very open landscape with breathtaking hills. Located close to Fort Knox as well, which is one of the most known military bases in the US. Beautiful greens, with minimal trees. Plenty of space for vendors, sponsor tables, and activations. It is a public golf course. A large clubhouse with multiple food vendors to choose from. Restrictions-‐ It isn’t a well known course. Its on the lower scale type of course which can reduce the chances of sponsors wanting to sign up. Isn’t near many hotels, so booking for the event will be trouble some to the attendees. Pricing-‐ The website asks for a request form for pricing.
Venue 3: Name-‐ Golf Club at Cuscowilla Location-‐ Eatonton, Georgia Amenities-‐ A beautiful and large club house that over-‐looks the magnificent greens. They upkeep the greens and keep all amenities clean. An onsite fitness center. They also provide options for a cottage or villa on site instead of paying for a hotel room. All of this sits on a beautiful lake. It is located close to Georgia’s top military camp Fort Benning. They also offer a great catering service for any golf tournament or event held there. Restrictions-‐ You have to schedule months in advance in order for them to reserve space for your tournament. Decorations or any signage cannot be attached to existing structures at this venue. Pricing-‐ The website asks for a request form for pricing.
GENERAL
INFO
Event Name: WWP Open Charity Golf Tournament SWOT Analysis
STRENGTHS:
• Strong Charity Following • In the location of Military
Families • A cheap event on memorial day
weekend • Location is near Ft. Knox base
camp
WEAKNESSES: • Kentucky doesn’t have a large
golf following • Families might not come out
because it’s a holiday • Course isn’t close to many
hotels • PGA talent might be hard to
arrange
OPPORTUNITIES: • To expand the image for the
WWP charity • Gain revenue for the WWP charity • Create sponsor relationships
between charity and sponsors • Create a tournament that
potentially turn into an annual event
THREATS: • There are multiple golf charity
tournaments • Golf is a hard market to reach • Attendance and marketing will
be hard to achieve in that area • PGA players might not sign up
IMPLICATION: THE TARGET AUDIENCE IN THE AREA MATCHES THE
CHARITY PERFECTLY. THIS COULD REFLECT IN
GOOD ATTENDANCE.
IMPLICATION: SINCE GOLF ISNT HUGE IN THE AREA IT COULD POTENCIALLY IMPACT ATTENDANCE. BEING
FAR FROM HOTELS IT WILL IMPACT OUT OF STATE
ATTENDANCE.
IMPLICATION: THIS AFFECTS THE IMPACT WE MAKE ON THE CHARITY. IF WE
CANT IMPROVE THE CHARITY IT WILL BE HARD TO HAVE THEM AS OUR CHARITY NEXT YEAR
IMPLICATION:
THESE COULD ALL POTENCIALLY RUIN OUR
EVENT.
WEEKS TO EVENT TASK NOTES
Determine CommitteeHold Planning Meeting for Intial IdeasDetermine the best time of year for eventIdentify golf courses that could ptencially be used for eventPlan out marketing ideas
Seek out volunteersAssign roles Select date and time for eventSelect and inspect course for eventCosts and Budget planningPlan contest ideas/ book talent/ Start planning marketing content
Design and order marketing signageDetermine player/talent incentivesDetermine Food and Beverage itemsIdentify sponsorsAdvertisefinalize list of talent for event
Order items such as volunteer shirts, hats, balls, towels, etc. (Any logo items)Create and finish player goodie bags. Get all items for silent auctionFinalize event activationsContact course to comfirm on set date for eventOrder Tents/Bleachers/Tables/Chairs/Stagefor set date
Create rules for eventSearch for/ hire volunteersComfirm talentMarket EventInform course of special requirementsComfirm food/beverage vendors
Prepare all signage for eventReceive all volunteer shirts, hats, balls, towels, etc. (Any logo items)Continue to market eventCreate layout for setupCreate player lists/teams/order of eventFinalize and check in on official sponsors
Distribute complete player listsContinue to market eventHold a final committee meeting to address any questions/concernsBegin training volunteersHold press release for eventtake inventory for all ordered items
Contact course management for walk through setupContinue to market eventPut up signageconfirm number of volunteersorgainize event sponsors according to layout plan
21
876543
AREA OF RESPONSIBILITY # of STAFF DUTIES
Guest ServicesHospitality RelationsMerchandise SalesWill CallDirecting, escorting, or transporting disabled/special needs patrons to reserved seating areasValidate tickets as patrons enter golf course
Ensure correct vest names are available for all contestantsBag Handling/ CaddyingTee Time Assistance Award PresentationDeliver refreshments throughout the course and to other designated areasRe-‐stock coolers in starter tents, player relief tents, and the driving range
Maintain the credential trailer on-‐site to provide photo credentials for specified volunteers, media, staff, club staff, and others Produce and verify thousands of credentialsWalking ScorersScoring AssistantsScore Board StaffTalent Security
Standard BearersMarshallsCart CommitteeTrash ControlPlayer Check InFunZone Sitters
Event Staff 50
Guest and Hospitality Staff 25
Talent Support Staff 25
Operations Staff 50
SPONSORSHIP
Matthew Terenzio Sports Events Sponsor Packages November 18, 2014 Under Armour: I believe Under Armour would be a great sponsor for the first annual WWP Open tournament. We know this because Under Armour and The Wounded Warrior Project already have an amazing relationship with their outstanding partnership outside this event. Under Armour strongly reflects the message of the WWP Open Tournament. Under Armour already being a large retail brand will get additional exposure and recognition as well as great PR sponsoring a tournament that will go to a special cause for US veterans. Under Armour will be able to provide multiple things for our event to make it more special. Under Armour is a large company used in the US military apparel. Listed below are a few benefits our event could provide. Benefits:
• Apparel for Golfers • An Under Armour Shop (Additional discounts for Veterans) • Cameo Wrist Bands for Attendees • Under Armour Announcements throughout the tournament • Commemorative Sponsor Gift • Logo on website and programs • Logo advertised at golf holes • Opportunity to present promotional items to attendees • Trophy sponsored and designed by Under Armour
Coca-‐Cola: We chose Coca-‐Cola as our beverage sponsor because its known as Americas brand for soda and beverage vendors. Being an All-‐American event based around the Military theme, we felt this was the best option for beverages. They would have great success being a partner with such an event because the event is being held in the summer, and attendees will need a lot of refreshments throughout the day. Being a sponsor with our event, they would gain decent exposure for their company as well as excellent PR opportunities for their brand image. Coca-‐Cola will provide us with multiple items to make our event successful. Being an all American company we feel Coca-‐Cola would be a great sponsor for our event because our messages closely reflect each other. Below are a few benefits our event could provide.
Benefits: • Corporate name on invitations and event programs • Name/ Logo displayed on all beverage vendor tents • A designated hole for exposure • Opportunity to provide promotional items
Ford Motors: We chose Ford Motors, as our Hole and Tee Sponsor because we feel there are many opportunities for them to increase their brand awareness and brand image. Ford Motors has always been recognized as an American Brand for automobiles. They are recognized as doing many charitable events, and we think this would be an excellent event for them to both be included in a charity as well as providing excellent activations. Listed below are opportunities that we feel would make Ford Motors a huge part of our Event. Benefits:
• Corporate name and logo will be displayed on Hole • Corporate name and logo will be displayed on Tee • Opportunities to provide a car at the event for activation
come Out! Come out and support your US veterans as we host a Golf Tournament
in support of the Wounded Warrior
Project. There will be food, prizes, a concert,
and a great golf scramble with popular
PGA professional golfers. Come celebrate
on Memorial Day weekend with your family and have an
amazing time!
The cause:
W i th th e m i ss i o n to h o no r
a nd e m po w e r Wo u n d e d W ar r i o r s , W W P i s th e h a nd
e x t e n d e d t o e n c o u r ag e w ar r i o r s as th e y a dj u s t t o
t he i r n e w n o r m al an d a c h i e v e n e w t r i u m p h s . O f f e r i n g a v ar i e ty o f
p r o g r a m s a n d s e r v i c e s , WW P i s e q u i p pe d t o se r v e w a r r i o r s
w i th e v e r y ty p e o f i n j u r y – f r o m t h e p h ys i c a l to t he i n v i s ib l e wo u n d s o f w ar .
brought to you and sponsored by:
• Apparel for Golfers • An Under Armour Shop (Additional discounts for
Veterans) • Cameo Wrist Bands for Attendees • Under Armour Announcements throughout the
tournament • Commemorative Sponsor Gift • Logo on website and programs • Logo advertised at golf holes • Opportunity to present promotional items to
attendees • Trophy sponsored and designed by Under Armour
beverage and Hole Sponsors Beverage Sponsor: Coca-Cola • Corporate name on
invitations and event programs
• Name/ Logo displayed on all beverage vendor
tents
• A designated hole for exposure
• Opportunity to provide promotional items
Hole/Tee Sponsor: Ford Motors • Corporate name and logo will
be displayed on hole
• Corporate Name and logo will be displayed on Tee
• Opportunities for multiple activation displays
throughout the Tournament
• Opportunity to provide a car for activation purposes
main Event Sponsor
November 16, 2014 Under Armour, Inc. Sponsorships and Community Relations 1020 Hull Street Baltimore, MD 21230-‐2080 To who it may concern, We just want to first start out by saying thank you for giving us your time and consideration. We are a new event that is in support of one of the charities you are well known of, the Wounded Warrior Project. We are contacting you in hopes we can partner with you to increase the overall exposure of this event, and in the end, increase funds and awareness for this wonderful charity. On May 25th of 2015 we will be hosting a charity golf tournament to raise awareness and funds for the Wounded Warrior Project. This event will host PGA professional golfers in a paired golf scramble with chosen military veterans. It will be held during Memorial Day weekend, in the state of Kentucky, miles from the most popular military base in the country, Fort Knox. Being with our event, there will be multiple opportunities for you. One of these opportunities would be having you as our main sponsor as well as our title sponsor. Every logo of our event would have “Presented by Under Armour” included. Another opportunity we see with you guys is having all the talent wear some sort of Under Armour apparel on during this event. Lastly, we will designate a huge tent for your company to set up a Under Armour Military Lounge as well as an Under Armour shop for you to sell your product to attendees. We feel strongly that the reputation of your company is greatly aligned with that of this charitable event. We most sincerely hope that you will give this request for sponsorship great consideration, all to benefit the men and women that have sacrificed their lives so organizations such as yours could thrive. As you recognize in business proper planning is essential to success. While we hope that you have sufficient time to consider this opportunity we are hoping to receive your decision no later than January 21st of 2015. While you are making your decision if I can be of assistance, please don’t hesitate to contact me with any questions you may have. Sincerely, Matthew Terenzio Matthew Terenzio Event Coordinator The WWP Open
SILENT AUCTION/
DONATIONS
Event:
Charity: Wounded Warrior Project
1. Their Mission: To honor and empower wounded warriors.
2. Their Vision/Purpose: To foster the most successful, well-‐adjusted generation of wounded service
members in our nation's history.
• To raise awareness and enlist the public's aid for the needs of injured service members.
• To help injured service members aid and assist each other. • To provide unique, direct programs and services to meet the needs of injured
service members.
3. Their Core Values:
• Fun • Integrity • Loyalty • Innovation • Service
4. Why We Chose You:
Growing up, I’ve always had some sort of family enlisted in the service. Being graduated from high school, I am now seeing a lot of my close friends enlist as well. Choosing this charity has made me feel part of giving back to all those soldiers that have died, or have lived but have sacrificed their life and time with their families for my freedom. Your core values reflect everything we want to execute in our event. With your help I believe we can create an event
that both gains funds and awareness to your charity, while giving these veterans a well deserved Thank You!
November 15, 2014 Anthony K. Odierno Chair, Board of Directors 4899 Belfort Road, Suite 300 Jaxonville FL, 32256 Dear Mr. Odierno, I would first like to say thank you for all that you and your charity has done for all the service members of the United States. You and your organization has been a safe haven for all the families and service members that have been affected from serving for our country. I am writing this letter in hopes that you could assist me in an event I am putting on for the individuals that have served, as well as their families and friends. I have paired with a few of your initial sponsors and have created a Charity Golf Tournament for the members of the Wounded Warrior Project. I feel like this is a great way to gain awareness for your charity as well as gaining a lot of financial support. My plan is to pair PGA professional golfers with selected veterans for a scramble golf tournament. I have the ability to get the professional golfers, however I was contacting you in hopes that our tournament would be able to pair with you for this event and make you the official sponsor of the first annual WWP Open. I am assuming you have developed a strong connection with your sponsors and partners and we are asking for your assistance in raising the funds to put on this event. This is an excellent way to give back to the veterans, as well as promoting your charity. I have personally been working on this event for the past few months. Right now we are just in the planning process of this event and we feel like your organization would be best suitable for this event. I am available on the weekdays and can be reached at 407-‐489-‐1801 or mterenzio1@fullsail.edu. I have a multitude of ideas that I am excited to share with you and your partners. I thank you again for your time, and I look forward to hearing back from you. Sincerely, Matthew Terenzio Matthew Terenzio Event Coordinator The WWP Open
MARKETING
&
PROMOTION
Three Marketing Goals:
• To raise awareness and enlist the public's aid for the needs of injured service members.
• To help injured service members aid and assist each other.
• To provide unique, direct programs and services to meet the needs of injured service members.
Distribution Channels:
• Local News and Radio-‐ This will be used to get all local attendees. This tournament is based in the perfect market for our event. We are targeting military veterans as well as military active soldiers and their families. The tournament is in the state of the largest and most well known military base in the country so by using local news and radio, it will increase the attendance significantly.
• Social Media-‐ This will be used to grab the attention of both external and
internal attendees, or in other words in state as well as out of state attendees. This will spread our message all over the country. Hopefully with a few campaigns, it will enable the ability to reach military families across the United States.
• Through Charity Website-‐ This will give our event recognition to our main
target audience, the charity members. By providing them with the event details, members of the Wounded Warrior Project will be able to see this event advertised on the main charity website, as well as email blasts and text alerts. Families will educate themselves on our event and hopefully spread the word increasing us not only into the home of the charity members, but also to their friends and co-‐workers.
Promotional Campaigns:
• Radio/Website Giveaways-‐ Be a certain number caller on the radio and win a group set of tickets for the event.
• Hash-‐tag Campaigns-‐ Have attendees tweet the most important thing of
being an American is to them with the #AllAmerican hash-‐tag and show to ticket booth at event to receive a complimentary cameo Under Armour Wristband.
• Military Generation Giveaways-‐ Families with more than one generation of military veterans will receive a discount entry into the event.
11/13/14, 1:51 PMStoryboard by: mattyice144 only at StoryboardThat.com
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StoryboardBy: mattyice144
Description
This storyboard does not have a description.
Storyboard Text
Opening Clip: Player (Me) putts ball out of frame.Second Clip: Closeup of ball rolling on the ground.Presenting Main Logo of EventSponsor LogosLocation, Time, and Information on Event. Describe the event, what cause its for, list the entertainment,etc.Shows ball rolling to cup with player in the backgroundBall rolls into cup.
Commercial Script: Opening Clip: Player (Me) putts ball out of frame. Second Clip: Close-‐up of ball rolling on the ground. Fades to black into a title slide with the events main logo, with presenting sponsor logos as well. (Narration) “Presenting the first ever WWP Open presented by Under Armour.” Continues the black title slide with event details scrolling. (Narration) This event is a charitable benefit golf tournament for the Wounded Warrior Project. Being held on May 25th of 2015 at 10:00 am we hope to raise awareness and funds for the veterans that have served and sacrificed for our country. Come out and support this event at the Polo Fields Golf & country club and see PGA pros face off against your patriotic heroes. Fades into Last Clip. Last Clip: Fades to last scene of golfer sinking putt into the hole. Player fist bumps into the air.
Three Marketing Goals:
• To raise awareness and enlist the public's aid for the needs of injured service members.
• To help injured service members aid and assist each other.
• To provide unique, direct programs and services to meet the needs of injured service members.
Distribution Channels:
• Local News and Radio-‐ This will be used to get all local attendees. This tournament is based in the perfect market for our event. We are targeting military veterans as well as military active soldiers and their families. The tournament is in the state of the largest and most well known military base in the country so by using local news and radio, it will increase the attendance significantly.
• Social Media-‐ This will be used to grab the attention of both external and
internal attendees, or in other words in state as well as out of state attendees. This will spread our message all over the country. Hopefully with a few campaigns, it will enable the ability to reach military families across the United States.
• Through Charity Website-‐ This will give our event recognition to our main
target audience, the charity members. By providing them with the event details, members of the Wounded Warrior Project will be able to see this event advertised on the main charity website, as well as email blasts and text alerts. Families will educate themselves on our event and hopefully spread the word increasing us not only into the home of the charity members, but also to their friends and co-‐workers.
Promotional Campaigns:
• Radio/Website Giveaways-‐ Be a certain number caller on the radio and win a group set of tickets for the event.
• Hash-‐tag Campaigns-‐ Have attendees tweet the most important thing of
being an American is to them with the #AllAmerican hash-‐tag and show to ticket booth at event to receive a complimentary cameo Under Armour Wristband.
• Military Generation Giveaways-‐ Families with more than one generation of military veterans will receive a discount entry into the event.
T H E W W P O P E N C H A R I T Y G O L F T O U R N A M E N T M A R K E T I N G P L A N :
M A T T H E W T E R E N Z I O
The vision and mission is to raise funds and awareness for the Wounded Warrior Project in support of
the veterans of the US Military that have risked their life and well being for our everyday freedoms. Our
mission is to bring military veterans, as well as their loved ones together and celebrate Memorial Day
weekend while supporCng an impacDul community charity event.
M I S S I O N S TAT E M E N T
M A R K E T I N G G O A L S
1. Gain funds for the Wounded Warrior Project charity through
• Charitable donations
• Proceeds from event ticket sales and concessions
2. Raise awareness for the Wounded Warrior Project charity
• Promote and provide information on what the charity does
• Provide information on how community members can help with growing the charity
3. Gain potential charity contributors for the Wounded Warrior Project Charity through
• Sponsor Relationship
• Sponsor Activation
• Promotion
D I S T R I B U T I O N C H A N N E L S
P R O M O T I O N S
• Radio Ticket Giveaways
• Promote the Event
• Gain Intrest in Event
• Twice a week for 5 weeks
• Be a certain caller and receive a
group of tickets to the event
B
P R O M O T I O N S
Hashtag Campaign-
Attendees will tweet about the event or take a picture at the event and post it on social media with the Hashtag #AllAmerican. They will then show their social media post to the ticket booth at the event to receive a complimentary cameo Under Armour Wristband.
!
P R O M O T I O N S!
Military Generation Giveaways-
Families with more than one generation of military veterans will receive a discount entry into the event.
M A R K E T I N G P I E C E
C O M M E R C I A L
11/13/14, 1:51 PMStoryboard by: mattyice144 only at StoryboardThat.com
Page 1 of 1https://www.storyboardthat.com/userboards/mattyice144/storyboard/print
StoryboardBy: mattyice144
Description
This storyboard does not have a description.
Storyboard Text
Opening Clip: Player (Me) putts ball out of frame.Second Clip: Closeup of ball rolling on the ground.Presenting Main Logo of EventSponsor LogosLocation, Time, and Information on Event. Describe the event, what cause its for, list the entertainment,etc.Shows ball rolling to cup with player in the backgroundBall rolls into cup.
Commercial Script: Opening Clip: Player (Me) putts ball out of frame. Second Clip: Close-‐up of ball rolling on the ground. Fades to black into a title slide with the events main logo, with presenting sponsor logos as well. (Narration) “Presenting the first ever WWP Open presented by Under Armour.” Continues the black title slide with event details scrolling. (Narration) This event is a charitable benefit golf tournament for the Wounded Warrior Project. Being held on May 25th of 2015 at 10:00 am we hope to raise awareness and funds for the veterans that have served and sacrificed for our country. Come out and support this event at the Polo Fields Golf & country club and see PGA pros face off against your patriotic heroes. Fades into Last Clip. Last Clip: Fades to last scene of golfer sinking putt into the hole. Player fist bumps into the air.
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