gset

The Greatest Stories Ever Told....

What is Your Concept?

Plumber meets princess, saves world

Ex-Soldier meets nemesis, saves world

Hardest marine in the world finds planet over and over again, dies

Activity: Concepts

Take an existing game and squeeze it into a sentenceWhat are the main points of the story?

Death persecution

vengeful

love war

Films vs Games

What is a Tagline?

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.

Examples of famous movie/television taglines are:

Be afraid. Be very afraid. – The FlyIn space no one can hear you scream. – AlienJust when you thought it was safe to go back in the water... – Jaws 2A long time ago in a galaxy far, far away... – Star WarsLove means never having to say you're sorry – Love StoryTo boldly go where no man has gone before – Star TrekThe truth is out there. – The X-Files

Activity: Taglines

Can you access taglines for the following films?

Saw VI Scream On Golden Pond Transformers 2 Dark Knight Glen or Glenda The Crying Game Who Will Love My Children? The Hunt for Red October

Tagline Value

Unique Selling Points Sucked in! Sales pitch in a sentence

Conclusion

Are taglines vital to game making?

Discuss!