www.allkopi.no a short introduction to allkopi christian paulsen vp sales & marketing
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www.allkopi.no
A short introduction to
Allkopi
Christian PaulsenVP Sales & marketing
www.allkopi.no
First a short introduction to my hobby
www.allkopi.no
• Print, offset, large format (AEC) and show/profiling supplier
• 26 locations, 260 employees• 43 Million US$ turnover in 2006• 50 years in business 1957 - 2007• Market leader
Allkopi – the fast show…
Hamar
BergenNordnes
Nygårdstangen
Minde
Stavanger
KristiansandTønsberg Sarpsborg
Fornebu
Høvik
Sandvika
Billingstad
Oslo6 shops
Asker
Forus
Lillestrøm
Gardermoen
Drammen
Bryne
Trondheim
www.allkopi.no
Locations – high street – 95% B2B
Hamar
Hamar
Oslo
Sarpsborg
Kristiansand
Stavanger
Bergen
Trondheim
Tønsberg
Bergen, Minde
Asker
Bergen, Nordnes
Bergen, Nygårdstangen
BillingstadFornebu
Høvik SandvikaDrammen
Gardermoen Lillestrøm
Oslo
Bryne
SandnesStavanger
Tønsberg
Trondheim
www.allkopi.no
AllkopiCopy Shops
Allkopi Factories
Sales channels Allkopi Factories (3 locations)
Handles large orders and specialized customers Helps Allkopi Copy Shops with in dept know how and
production capacity for longer runs Helps customers direct if customers “naturally belong at
the factory” Initiates and drives negotiations with suppliers Responsibility for product development in their field
Customers
Allkopi Copy Shops (23 locations)W2P
Marketing Allkopi’s products locally Offers closeness to the customers – local presence
”all business is local” Handles all ”hurry” orders and day to day deliveries Offers local delivery van service – Allkopi branded
Market proposition
www.allkopi.no
Short photobook comment
• We do MyPhotoFun in Norway– Talk to us if you like some more information
about this…• Seasonality = good business before X-mas…
• ALSO we have created www.allkopiprivat.no – Large format photoprint service
• Canvas on frame• PVC board• Aluminium plates• Plexiglass
www.allkopi.no
Questions
?
www.allkopi.no
Allkopi promotional video - 007• Allkopi 50 years anniversary 2007• James Bond 007• Funny coincidence?• New movie coming out fall 2006• We found a way to organize a sneak
preview three days before the world wide premiere
• We had 240 places and invited 240 customers – 180 said YES! (and showed up)– Invitations, tickets, dress code, champagne
and finger food/mingling, the movie and then Allkopi 007 instead of the ”rolling text”…
www.allkopi.no
Turnover growth – new targets…
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