xyleme lcms for documentum an roi case study © 2009 xyleme - all rights reserved xyleme, inc. /...

Xyleme LCMS for DocumentumXyleme LCMS for DocumentumAn ROI case studyAn ROI case study

© 2009 Xyleme - All rights reserved

Xyleme, Inc. / Informa plc.Xyleme, Inc. / Informa plc.

September 29, 2009September 29, 2009

World’s largest, publically-owned organizer of courses

and conferences

2,500 subscription-based information services

12,000 events annually

40,000 academic & business books

10,000 employees

150 offices in 40 countries

Learning products in over 30 languages

About Informa PlcAbout Informa Plc

© 2009 Xyleme - All rights reserved

2

The Scope of the ProblemThe Scope of the Problem

© 2009 Xyleme - All rights reserved

3

Content Development: Business Unit X Delivery Mode X Customization X Language

Customization: 6 weeks / course

Translation: $0.14 / word

Sharing: 0% across functions

ECM

LCM

The RepercussionsThe Repercussions

© 2009 Xyleme - All rights reserved

4

“Solutions were being recreated time and time again [. . .] Ultimately

the approach slows down the creation process, delays time to

market, increases staff costs, potentially introduces errors, limits multi-modal capability and impacts

customer satisfaction.”

Bob HechtVice President of Content StrategiesInforma

Plugging Learning into the EnterprisePlugging Learning into the Enterprise

© 2009 Xyleme - All rights reserved

5

Learning lives with Enterprise ContentLearning lives with Enterprise Content

© 2009 Xyleme - All rights reserved

6

Automated Workflows for Customization Automated Workflows for Customization

© 2009 Xyleme - All rights reserved

7

Multi-Modal Output from a Single SourceMulti-Modal Output from a Single Source

© 2009 Xyleme - All rights reserved

8

Content that is Future-ProofedContent that is Future-Proofed

XML is the standard for content sharing & multi-modal distribution

Often you need more than one XML standard Learning

SCORM Common Cartridge

Technical Docs DITA S1000D

Separates content from presentation Extract text from graphics, Flash, slides and multi-media

© 2009 Xyleme - All rights reserved

9

ROI – Cost SavingsROI – Cost Savings

© 2009 Xyleme - All rights reserved

10

Translation Cost BreakdownTranslation Cost Breakdown

© 2009 Xyleme - All rights reserved

11

Translating Different Versions of the Same Content

•Enterprise content is recreated for learning purposes

•Learning content is recreated due to lack of visibility/stand-alone tools

•Drives translation costs to $0.14 per word from $0.04

Recreating &Translating Media and PowerPoint Content

•Cannot extract text from graphics, flash or slides

•Must recreate content, translate manage new version of graphic for translated text

ROI – Time to MarketROI – Time to Market

© 2009 Xyleme - All rights reserved

12

ROI – New Revenue GenerationROI – New Revenue Generation

© 2009 Xyleme - All rights reserved

13

“The impact to ROI and time to market indicate an improvement of 75% for smaller custom projects

with a lower percentage improvement for large projects, however, the revenue impact is

significantly higher in these large contracts.”

Bob HechtVice President of Content StrategiesInforma