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Yellow Youtubers

Nest Partner ProjectBy: Montserrat, Olivia, Alex, Mariah, and Magali

Partner Brand Recommendation: Hilton Hotel

● Why the Hilton Hotel?○ Popular Hotel○ 540 locations in 78 countries○ High End○ Luxurious

● Elements that work and why○ Creates enjoyable

experience with the consumers

○ Better hotel stay○ Up- to date○ Excell to be better than

other Hotels

● End value to customer○ Creates a better experience for the customer with higher quality○ Gives consumer a safe mind about technology used ( high quality

Nest CO monitor, hotel safety with Nest camera )

● Uniqueness, Monetizing and What makes it better○ Everyday advertisement (hotels are never empty) ○ Getting business for both parties○ Give Hilton a chance to partner with Nest energy partners

Hilton’s Benefits ● With more enjoyable stays, more people want to stay

there ( more popular) ● Discount on new and innovative technology for their

hotels from Nest Alignment

● Both HIgh End Brands ● Both aim in please and impress customer

Things to think aboutWhy did you pick the brand you did?- Creativity, uniqueness, quality of explanation.

How specifically does the partner brand align with the Nest brand? And what is the value to Nest for partnering with this brand?

- Identifying elements of our brand that align with the recommendation.

What is the value to this partner for working with Nest?- Why would this partner brand want to work with Nest?

What is the value to the end customer/user?- Is there a compelling value proposition? Does the partnership help to solve a problem for the end

customer? Does it surprise/delight? Is it filling a need?

How is this partnership recommendation unique or better than other possible partnerships?

Is there an opportunity to monetize this partnership?- Has the partnership been considered from a business/revenue standpoint, and if so, how?