you are what you wear - is there a future in wearable tech?' mobile monday manchester talk by...

So WHO am I? Dan Sodergren:

Motivational, marketing, man.Working mainly in SOCIAL /MOBILE.

I consult for and do trainings for large organisations.

And smaller start ups too.

I speak to different sized crowds…

All sorts of talks

I help start up’s grow…

Usually go against ‘bigger’ companies.

Some you may have heard of…

Some you may not have heard of …

Usually in mobile and high tech.

Been in it for years…

Even when it was rubbish ;)

When ever year was:

Been an evangelist for…

Be “wear”

Beware The Hype Cycle.

We are at peak with wearables.• Wearable Technology - hailed “The Next Big Thing” by Credit Suisse, who predict

the market will ramp up from $3B to $50B in the next few years.

• “By the year 2018, the wearable technology market will be worth $8.36 billion.” Forbes.

• “There are already 100 million wearable devices connected to the Internet – and

that number will grow to half a billion in the next few years.” Matt Johnston, Chief Marketing & Strategy Officer, Applause

• “Roughly 50 million wearable units will be sold in 2014, and more than 180

million are predicted to sell in 2018.” From the IHS white paper titled Wearable Technology - Market Assessment.

• BUT….. This is what is said at the peak moments.

It happened with AR

It’s Just like ordinary reality

Flickr: wvs

Only more so

Flickr: wvs

BUT…How many people really…?

“Wear” be next - for wearables?

As in mobile… so it will be in wearable.

• The “usual” mobile suspects.

• Fashion.• Retail.• Automotive.• High end B2C.• Moments…

As we are on to Every Minute Marketing. Moments of Joy.

With hardware – we begin with ourselves.

• Deloitte predicted that 10 million wearable devices will ship globally in 2014, and most of these are likely to be fitness bands.

How many might be in here by March 2015….?

Me Ware:

• Best people. • Fitness freaks. • Obsessed with

tech. • With themselves. • With me and

being mobile. • Perfect.

Great Wearables..

Or paying, or playing.

Or starting your car…

But I think the real opportunity is..

Not B2C

But Me2B

Here are some problems that could slow down the wearable tech trend and something to think about:

• Battery Life:• We can overcome some cool stuff with solar. • Size: • We will overcome this with ‘moore’s law’• But: You still have … • The Bluetooth Conundrum.• The Dork Factor.

The Bluetooth Conundrum.

The high dork factor…

What is the Value Add? This is the real bummer.

A more serious one… About data.

Who really becomes empowered?

Who also becomes empowered?

In conclusion… kinda… • A fad is something that comes along and is fashionable for a short period of

time before it disappears without a trace. Meanwhile, a trend is a discernible shift in habits that is here to stay.

• Tristan Ramus Managing Director and Founder of Hamilton Bradshaw Private Equity

• A nicer way to put it is… • “A Wave is a fad, the Tide is the trend” • Steve Milton Director, Global Communications at eBay • We only on the first wave of wearables

• But I do not believe this is the way the tide is going.

Mobile phones will win out.

What will get really interesting is when “wearables” are no longer worn…

Cheers folks at #momomcr

• Huge thanks to everyone else on the panel. • @MartinSFP • @PiersRidyard • @MadewithGlove• @ImranYounis• And the organisors @MoMoMcr • And main sponsors @apadmi and @ukfast.• For a blog summary of the event go to:• http://www.orchard.co.uk/Blog/Liveblog-Mobile-Monday-

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