you can't manage what you can't measure

Post on 09-Apr-2017

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YOU CAN’T MANAGE WHAT YOU CAN’T MEASURE

by Deepak Shukla

Deepak Shukla

SOMETIMES. WE GET A BIT EXCITED

Deepak Shukla

WE WATCH A WEBINAR OR READ A BLOG POST

AND BELIEVE WE’RE ABOUT TO CHANGE OUR LIVES

Deepak Shukla

WITH A NEW STRATEGY THAT WORKED FOR

SOMEONE ELSE

Deepak Shukla

‘SO CLEARLY IT’LL WORK FOR US’

SO WE SET OUT IN A HALF-COCKED FASHION

Deepak Shukla

TRY VALIANTLY

Deepak Shukla

AND THEN GIVE UP AFTER 10 DAYS

DON’T WORRY. IT’S HAPPENED TO ME TOO

Deepak Shukla

AND IT’LL PROBABLY HAPPEN AGAIN

Deepak Shukla

I’M NOT GOING TO STOP YOU FROM DOING IT

BUT I’M GOING TO REMIND YOU OF 2 IMPORTANT THINGS

Deepak Shukla

ALLOW ANY STRATEGY THAT YOU KICK START

Deepak Shukla

AT LEAST ONE MONTH BEFORE YOU REVIEW IT

ONE MONTH PLEASE

Deepak Shukla

BUT EACH WEEK (YOU’LL PROBABLY LOOK

EACH DAY I KNOW)

Deepak Shukla

CHECK THE ANALYTICS

FACEBOOK, TWITTER, INSTAGRAM ETC ALL HAVE THEM BUILT IN

AND IF THEY DON’T

Deepak Shukla

USE BIT.LY OR OW.LY OR GOO.GL OR GOOGLE IT

DO THIS ACROSS EVERY CHANNEL YOU HAVE ONLINE

Deepak Shukla

WATCH YOUR BUSINESS IMPROVE OVERNIGHT

TO TALK TO ME GOOGLE MY TEAM…

OR EMAIL ME DEEPAKSHUKLA@PURRTRAFFIC.COM

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