you shall know us by our dialtone

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First presented at the Module09 conference in Michigan in April 2009

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you shall know us by our dial tonechris brogan - new marketing labschris@chrisbrogan.com

metypist

01_ you are herenot on phones. not anchored. nomad.

02_ you are immediatereal time. nano-pr. customized.

03_ you triagedata at jackson pollock velocity

04_ you arebus dev / mktg / cust svc

05_ you are one of usthe flattening of business relationships

06_ stalactite / stalagmitetear down mktg / comms / cust svc silos

07_ pirate shipspromote rogue thinking and models

08_ bridges not islandsembed in all departments and budgets

09_ cafe shaped conversationmass customization. small. personal. now.

10_ test / validate / onboardmake implementation grids. use them.

11_ find themmap out your targets and goals

12_ garden themsweat equity and the law of the farm

13_ bring them winevalue before message

14_ equip themgive your ideas handles

15_ listen and acknowledgethe new communication starts now

16_ leave trailsinnovation and experimentation rule

17_ hamburger helpereverything! gets a digital / social component

18_ stories not adsconnections sell. relationships sell forever

19_ build armiesgrow every day. connect every day.

20_ learn from labsit’s not your job to know it all. it’s mine.

chris@chrisbrogan.comtwitter: @chrisbrogan http://www.chrisbrogan.com

MY JOB IS TO EQUIP PIRATE SHIPSWITHIN THE FLEET, AND TEACH THEM TO NAVIGATE, SAIL, AND HUNT.

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