your blog; your career platform

Post on 01-Jul-2015

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How to use your blog as a platform for your career or as a way to build a business. (Guest lecture at University of the Sunshine Coast)

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Your blog; your career platform

@stylingyou

The media landscape

Today’s journalists and the journalists of tomorrow are adapting to and moving with changes in the media landscape.

How does blogging fit in to that landscape

Blogging is a platform for building a career – online and off

How can blogging help your career

Blogging is a way to build your personal brand and build a business

How can blogging help your career

Blogging is a way to actively build your skills across all social media networks

How blogging can be your business

Advertising/sponsorship

How blogging can be your business

Sponsorship

How blogging can be your business

E-book publication

How blogging can be your business

Book publishing

How blogging can be your business

Social media consultation

How blogging can be your business

Freelance writing

BUT …

How to build a blog

A successful blog business model is built on solid content and a solid community engaged with that content.

How to build a blog

Know your topic

How to build a blog

InformInspireAdd valueSolve problemsEntertain

How to build a blog

Be YOU.

How to build a blog

Don’t blog in a bubble – a blogger is a conversation starter, not just a broadcaster

How to build a blog

Be consistent

How to build a blog

Be persistent

How to build a blog

Engage in social media and on other blogs

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