your brand on social media
Post on 08-May-2015
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#SAPTechEd
Natascha Thomson
YOUR Personal Brand on Social Media
Do you Tweet, participate on
LinkedIn, SCN, FB, post videos,
write blogs, or are you planning to?
Either way, it's paramount that you
think about the personal brand you
are building through your online
presence - and this should not be
an afterthought.
Join to learn and discuss.
© 2011 SAP AG. All rights reserved. 3Confidential
Why Does Your Brand Matter?
We’re Fast Becoming A
Networked Society!
Your Network Is Your
Support System
Your Social Brand Is Your
Professional Identity
Brand “You” Is Starting To
Stretch Across Personal &
Business
© 2011 SAP AG. All rights reserved. 4Confidential
People at SAP who have built a Social Brand
Timo Elliott
Business Intelligence
Oliver Bussmann
Being a CIO
James Farrar
SustainabilityChip Rodgers
SAP Community Network
© 2011 SAP AG. All rights reserved. 5Confidential
Who Do You Want to Be?
© 2011 SAP AG. All rights reserved. 6Confidential
Social Media: What it isn’t vs. What it is
© 2011 SAP AG. All rights reserved. 7Confidential
Make a Name
for Yourself =
Build Your
Brand
© 2011 SAP AG. All rights reserved. 8Confidential
You Can Use Social Media To…
Learn
Network
Spread The Company Mission
Be Helpful
Be A Thought Leader
Develop A Community
Get A Job...Or Help Others Get A Job
Build Relationships/Contacts
© 2011 SAP AG. All rights reserved. 9Confidential
Good Content is the Best Recipe
© 2011 SAP AG. All rights reserved. 10Confidential
Be Consistent
© 2011 SAP AG. All rights reserved. 11Confidential
Be Yourself
© 2011 SAP AG. All rights reserved. 12Confidential
Social Networking FearsThe What If’s?
What If I Say
Something
Wrong?
What If
Someone Hacks
My Identity?
What If I’m
Ignored?
What If I
Can’t Find
The Time?
What If I
Make A
Mistake?
What If I Get
Into An
Argument?
© 2011 SAP AG. All rights reserved. 13Confidential
Social Networking FearsThe What If’s?
What If I Say
Something
Wrong?
What If
Someone Hacks
My Identity?
What If I’m
Ignored?
What If I
Can’t Find
The Time?
What If I
Make A
Mistake?
What If I Get
Into An
Argument?
© 2011 SAP AG. All rights reserved. 14Confidential
Monitor
Here is a short list of tools to get you started (don’t be shy to use Google to find more):
Google your own name or set up Google Alerts Search for your name on Socialmention.com (in addition to a list of search results, you get stats on sentiment, top keywords, top users and hashtags) Put your Twitter handle into TweetReach.com and get metrics on your reach/impressions, retweets, mentions, top followers etc. Klout.com provides your influencer score. Take this with a grain of salt as it’s not a perfect science. It covers Twitter, FB and LinkedIn. Twitalyzer is a similar tool for Twitter only.Mr. Unfollowr tells you who has recently unfollowed you on Twitter (PS: There is also Mr. Follow, to find out who you should be following).
© 2011 SAP AG. All rights reserved. 15Confidential
What Now?Steps You Can Take In Less Than 30 Minutes
Thank You!
@nathomson YouTube
linkedin.com/in/nataschathomson quora.com/Natascha-Thomson
marketingaccelerator.wordpress.com SAPMentors
SCN Blog Natascha.Thomson@SAP.com
slideshare.net/NataschaThomson Vimeo
Google+ Flickr
+1 925 200 5387
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