your customers are online. are you?

Your customers are online. Are you?

22.10.09

So why should I listen to this guy?

• Head of Interactive for one of the biggest agencies in Ireland

• 20 years of technology experience, 15 years of advertisingexperience

• Has worked with some of the biggest brands in the world

• Has worked with many small, local businesses as well

• Knows what Twitter is

How long is this going to take?I’ve got somewhere to be…

• The Internet is global but I’m local

• How can people find me on the Google?

• I think I have a website somewhere

• Social networks? I know OF them

• See what works for other people and steal their ideas

• Hope someone asks the question you’re afraid to ask

• Thunderous applause

Advertising on the Internet?That’s crazy talk.

bit.ly/WebList

The Irish Internet User: Patterns andBehaviours

WARNING: Bar graphs ahead

I’m pretty sure this Internet thing is goingto catch on one day

SOURCE: Amárach Surveys and Forecasts Life Online 2008

PERCENT OF ADULTS REGULARLY USING THE INTERNET IN IRELAND

It takes all kinds(to make my job more difficult)

SOURCE: Amas State of the Net Autumn 2009

TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION

29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors

On the Internet no one knows you’re atech rejector

SOURCE: Amas State of the Net Autumn 2009

REGULAR INTERNET USAGE IN THE IRISH POPULATION

68%AVERAGE

We’re number 10!

SOURCE: Nielsen Global Online Shopping Report February 2008

HAVE YOU EVER MADE A PURCHASE OVER THE INTERNET?

Are they buying what you’re selling?

SOURCE: Amas State of the Net Autumn 2009

IRISH CONFIDENCE IN INTERNET TRANSACTIONS

So much for that recession huh?

• 50% of Irish consumers look for advice online before making apurchase

• 90% of consumers believe they can save money online

• Average online spend of an Irish consumer was €1700 in 2008

• €300M worth of goods were purchased online in Ireland in 2008

• €2.5B spent in total online transactions in Ireland in 2008(including travel, gambling and finance)

• 25% of Irish people expect to spend more online in 2009

SOURCE: Google 2009

Make up your mind already!

SOURCE: Nielsen Global Online Shopping Report February 2008

DECIDING WHICH SITE TO USE WHEN SHOPPING ONLINE

Search Engine Usage and Opportunities

It’s not where you’re from, it’s how high you rank

Who’s Googling who?

SOURCE: Amárach Surveys and Forecasts Life Online 2009

IRISH INTERNET USERS WHO USE GOOGLE

90%+

Search and ye shall find

• 96% of internet users in Ireland use Google

• 29% click on sponsored links “almost every time”

• 27% find sponsored listings “somewhat” or “very” trustworthy• 34% said that they don’t trust them at all or not that much.

SOURCE: Radical Search Marketing World 2009 Research Survey

Your Website is Your Calling Card to theWorld

Hey, that’s pretty good! I just made it up. Don’t use it, I’m going tocopyright it.

Do I really need a website?

YES

Social Networks and ConversationalMarketing

They’re not just your customers anymore. Now they want to beyour FRIEND!?!?

You’ve got to have friends

• 23% of adults in Ireland use a social networking site regularly• Doubled since 2008

• Bebo has 850K regular visitors

• Facebook has 800K regular visitors

• YouTube has 1.3M regular visitors• 2nd largest search engine in the world

SOURCE: TGI 2009

Where my peeps at?

There’s something out there foreverybody

ORDER CHAOS

Are social networks OK for little ol’ me?

bit.ly/SmallFirms

It’s not who you know, it’s who you knowknows

www.linkedin.com/in/interactivemark

Digital Case Studies

Let’s look at some cool stuff!

Sorry. I wasn’t paying attention.What should I be doing?

• Know thy customer and find out what their expectations are

• Be findable

• Don’t impede a potential sale

• Watch, learn, adjust

• When your customer needs you, be there

• Shut up and listen sometimes

• Be proactive about providing value

• Scale does not contain ambition

Thanks!

mark@irishinternational.iehttp://www.twitter.com/irishintl