your destiny in the digital age - who's in control?
Post on 13-May-2015
867 Views
Preview:
DESCRIPTION
TRANSCRIPT
Your Destiny in the Digital Age: Who’s in Control?
@benesseniris Worldwide#digdestiny
Wednesday, 13 March 2013
@benessen#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
Wednesday, 13 March 2013
Fast thinkingUnconscious
Instinct
Wednesday, 13 March 2013
Fast thinkingUnconscious
Instinct
Slow thinkingConscious
Effort
Wednesday, 13 March 2013
Fast thinkingSubtle, familiar cues
Slow thinkingChallenges and new
scenarios
Wednesday, 13 March 2013
Which is why these prompts work.
30%more sales
500%more clicks
3.5 billion seconds saved per day
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Things are just getting started.
Wednesday, 13 March 2013
“Ultimately Google will be included in people’s brains. When you think about something and don’t really know much about it, you will automatically get information.”
Sergey Brin, 2004
#digdestiny
Wednesday, 13 March 2013
Tailored world.
#digdestiny
45,000 unique versions every 5 minutes
Wednesday, 13 March 2013
"You're west coast, you've got a high-end PC, it's a Friday evening. You visited before and you seemed to like shoes. That’s your segment.”
Glen Coneybeare, Cognitive Match
Tailored world.
Wednesday, 13 March 2013
Personal, useful, free.
User utopia.
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny1 minute
Wednesday, 13 March 2013
#digdestiny5 minutes
Wednesday, 13 March 2013
#digdestiny15 minutes
Wednesday, 13 March 2013
#digdestiny30 minutes
Wednesday, 13 March 2013
10data collections per page
2011
* Research from Krux, online data protection company#digdestiny
Wednesday, 13 March 2013
10data collections per page
2011
50data collections per page
2012
* Research from Krux, online data protection company#digdestiny
Wednesday, 13 March 2013
10data collections per page
2011
50data collections per page
2012
50%unknown to the publisher
2012
* Research from Krux, online data protection company#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
So, who’s in control?
#digdestiny
Wednesday, 13 March 2013
#digdestiny
1,500data points
500 millionactive consumers
Wednesday, 13 March 2013
* LUMA partners, 2010#digdestiny
Wednesday, 13 March 2013
“In the past the man has been first.In the future the system must be first.”
Frederick Winslow Taylor, 1911
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
Meet your new boss.
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
User utopia?
#digdestiny
Wednesday, 13 March 2013
Data dystopia
#digdestiny
Wednesday, 13 March 2013
The internet is the greatest marketplace in human history.
And you’re the commodity being traded.
#digdestiny
Wednesday, 13 March 2013
Fast thinkingUnconscious
Instinct
Slow thinkingConscious
Effort
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
•Control?
•#digdestiny
Wednesday, 13 March 2013
#digdestiny
• ‘Control’
Wednesday, 13 March 2013
• Conditioning
#digdestiny
• ‘Control’
Wednesday, 13 March 2013
• Conditioning
• ‘Autonomy’
#digdestiny
• ‘Control’
Wednesday, 13 March 2013
• Conditioning
• ‘Autonomy’
#digdestiny
• ‘Control’
• Autopilot
Wednesday, 13 March 2013
• Conditioning
• ‘Impulse’
• ‘Autonomy’
#digdestiny
• ‘Control’
• Autopilot
Wednesday, 13 March 2013
• Conditioning
• ‘Impulse’
• ‘Autonomy’
Influence
#digdestiny
• ‘Control’
• Autopilot
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
@benessen#digdestiny
Wednesday, 13 March 2013
• Sources
• http://www.techradar.com/news/internet/how-recommendation-algorithms-know-what-youll-like-1078924
• http://www.thefilterbubble.com/
• http://www.fastcompany.com/1770673/brains-and-bots-deep-inside-yahoos-core-grab-billion-clicks
• http://www.amazon.co.uk/dp/1591844924#reader_1591844924
• http://www.academia.edu/1521454/Values_in_the_Filter_Bubble_Ethics_of_Personalization_Algorithms_in_Cloud_Computing
• http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false
• http://www.guardian.co.uk/books/2013/mar/03/who-owns-future-jaron-lanier-review
• http://www.huffingtonpost.com/evan-selinger/what-scifi-can-teach-us-a_b_2534115.html
• http://elisaweiss.wordpress.com/2011/03/04/ethical-questions-behind-behavioral-advertising/
• http://collusion.toolness.org/
• http://www.theatlantic.com/technology/archive/2012/02/im-being-followed-how-google-151-and-104-other-companies-151-are-tracking-me-on-the-web/253758/
• http://www.director.co.uk/magazine/2010/7_July_August/behavioural_targeting_63_11.html
• http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=3&_r=1&
• www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html&OQ=Q5fQ72Q3dQ30
• http://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html
• http://jeffdechambeau.com/friending-fast-and-slow.html
• http://www.nytimes.com/2012/11/16/business/media/automated-bidding-systems-test-old-ways-of-selling-ads.html?_r=0
• http://www.volacci.com/marketing-news/google-algorithm-changes-gut-search-marketing
• http://www.guardian.co.uk/technology/2013/mar/06/google-glass-threat-to-our-privacy
• http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/
• http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html
•
Wednesday, 13 March 2013
top related