your hotel on tripadvisor

MetasearchTripAdvisor

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Your Hotel On TripAdvisor• Business Listings• Metasearch• Strategies & Views

• Instant Booking• Advertising• TripAdvisor Popularity Rankings• Reviews / Responses

Business Listings & Metasearch

-Top 10%-10% - 25%-25% +

Metasearch Strategies

TripAdvisor Bidding Strategies• Position• Bid to Volume• Bid to Max

Metasearch Strategies

TripAdvisor Bidding Strategies• Position• Bid to Volume• Bid to Max• Bid to Only (aka Single Chevron)

Different View

Metasearch Strategies

TripAdvisor Bidding Strategies• Position• Bid to Volume• Bid to Max• Bid to Only (aka Single Chevron)• ROAS

A Brief History of IB

How it Started…

TripAdvisor IB

Pros and Cons of Assisted Booking

Advantages

Advantages1. Higher Conversion Rates

-Lack of responsive design in booking engines IBE designed for website visitors-Not mobile, but mobile mentality. Notice what Google / TripAdvisor are doing with their own booking models—Click, Click, Book!

Advantages

Advantages1. Higher Conversion Rates2. Mobile Optimized3. Paid as Commission vs. CPC4. Plug & Play

Disadvantages

Disadvantages1. Giving up control

2. Less VisibilityManaged CPC usually wins

3. Not just owning, but truly embracing the guest

4. Outsourcing your bookings

When Not To Use

When Not To Use1. I’m getting double-digit + meta

conversion rates on my own IBE2. I want to own my branded search

terms3. I want more volume / visibility4. I not only want to own the guest,

but have a marketing plan to maximize this.

5. I want control

TripAdvisor Advertising

Advertising

Know Your Reputation

Popularity Rankings1. Review Ratings2. # of Reviews3. Frequency of Reviews4. Search Volume

Know Your Reputation

Reviews & Responses

Know Your Reputation

General Content

Know Your Reputation

Coming Soon

Upcoming Webinars

#2. Google#3. Kayak / Trivago

Q&A

Dean Schmit, Sales Operations Managerdean.schmit@derbysoft.net