your incredible australasian marketing journey

Your incredible Australasian Marketing

JourneyIncredible India

Marketing Strategy

• Tourism market has a greater focus on the Australian Experience Seeker‘Young couples/affluent families/affluent older

couples’• This affluent market take an average of 4 holidays per year with over half of these being overseas

• Australians are booking their holidays later

• Seeing a reduction in conspicuous consumption

• Price discounting is growing

• Australians are not using their annual leave with 123 million days of annual leave stockpiled. - Equivalent to $31 billion in wages*

• Currently, Australian overseas holiday departures are 1.5% higher than in May 2008.

Consumer Magazines

Consumer Magazines

Creative Strategy

Stage 1- Iconic Introduction

- Initial creative introduces India’s iconic drawcards. The Taj, Hampi’s

Media Strategy

• A concentrated marketing approach delivered via a select set of effective mediums was used to generate maximum exposure for these markets. Including: Outdoor, Television & Print (Further info to follow?)

• This selected media mix aims to capture the affluent AB audience, ……

Monorail Creative

A quintessential Sydney experience, the Monorail glides over congested city streets, offering

business class travel, from destinations across the busiest areas of Sydney including Darling

Harbour, World Square, Haymarket, Chinatown and the CBD.