your message matters
Post on 21-Jan-2017
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Your Message Matters
PC Sweeney@pcsweeney
John Chrastka@mrchrastka
Building voter support for libraries
About EveryLibrary
Building voter support for libraries
Nationwide Data
Building voter support for libraries
Your Library is a Cause
Building voter support for libraries
The Librarian as Candidate
Building voter support for libraries
Data vs Stories
Building voter support for libraries
Surfacing
Building voter support for libraries
Theme vs. Message
Building voter support for libraries
Why is your message important?
Building voter support for libraries
What is your message?
Building voter support for libraries
Local MattersThere is not one message that fits all campaigns
Building voter support for libraries
Polling
Building voter support for libraries
Stakeholder Groups
Building voter support for libraries
Power Mapping
Building voter support for libraries
Message Box
Building voter support for libraries
What we say about ourselves
What they say about us
What we say about
them
What they say about themselves
27 – 9 - 3
Building voter support for libraries
Oppositional Messaging
Building voter support for libraries
A/B Testing
Building voter support for libraries
Segmented Lists and Data
Building voter support for libraries
The “P” Word
Building voter support for libraries
Get Your Message Out
Building voter support for libraries
Your Message Matters
PC Sweeney@pcsweeney
John Chrastka@mrchrastka
Building voter support for libraries
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