your nifty guide to local search, seo, and ppc in 2018 · backlink focus over a year+ . backlink...

Your Nifty Guide to Local Search, SEO, and PPC in 2018

Mike RamseyPresidentNiftyLaw

Your 2018 nifty guide to

What ’s happening

in the world of

Local, SEO,

& PPC

@MikeRamsey

Remember

This?

Major Local Updates

July 22

2014

Sept 1

2016

Aug 22

2017

Aug 7

2015

3

Jun 26

2016

AD

Added

Organic

Ranking

Factors

Cut

listings

From

7 to 3

Ads Appear

in local

results

Proximity

Of Searcher

And Filtering

Of nearby Biz

Loosening

Of proximity

filters

4 Paid Ads

3 Local

Organic

Local Ad

3 Local

Organic?

Search for

”Personal Injury Lawyer”

With Location set to

“Boise, Idaho”

Search for

”Boise Personal

Injury Lawyer”

With Location set to

“Boise, Idaho”

Search for

”Personal Injury Lawyer”

With Location set to

“Meridian, Idaho”

3 Miles from Boise

Search for

”Boise

Personal Injury Lawyer”

With Location set to

“Meridian, Idaho”

It’s kindaPersonalized.

Website+Content

Links+Shares

Local Listings

Reviews+

Feedback

Pillars of Local Rankings

Website+Content

Links+Shares

Local Listings

Reviews+

Feedback

Pillars of Local Rankings

Engagement

Start With

Google My Business

Step One

Google.com/business

25%Of Top ranking Law Firms

have the location or key

term in their business title

FightingSpam can be the best way to

move up 1-3 spots on the map

bit.ly/urlbuilder

6%Of top ranking law firms are

using Google Posts.

via Joel Headley

New Q&A Feature is

Extremely visible

28%Of top ranking law firms

have Google Questions.

10%Only

were answered

Contact @GoogleSmallBiz

on twitter

Reach out on Facebook

Facebook.com/GoogleMyBusiness

bit.ly/mybizchat

For Google Chat/Phone

Make reviews

part of your

customer

experience.

Ste

p T

wo

On Google. That 64% more than in

2016

28 reviewsTop Ranking Firms averaged

7 Yelp Reviews

12 Avvo Reviews

14 Facebook

Reviews

83% Nifty Clients were “Too Busy” to

effectively gather reviews and

want help.

1Where do

you want

reviews

from your

customers?

Nifty study

Google

Industry Specific

Yelp

Facebook

2

3

4

78% Only want reviews

if they are 5 stars.

Nifty study @MikeRamsey

Having lower than 3 star rating is the deal breaker

in order.Get your website

Step Three

bit.ly/local-landing

Combine three small

local pages to one

2033 word page./Car-accident-lawyer/

/premise-liability/

/Motorcycle-accident-lawyer/

-into-

/personal-injury-lawyer/

Term: “location” Car Accident Lawyer

+10

Term: “Location” Personal Injury Lawyer

+6

Switching to Calendly Appointment Booking

Ste

p F

ou

rGet local or industry

LinksA lot of them. Like, loads.

2803 Average backlinks from Moz.

+37% from 2016

Nifty study @MikeRamsey

Backlink focus over a year+

Backlink focus over a year+

19 Calls/month- 2016

99 Calls/month- 2018

Identify

Local

AudienceCreate

Goals

& Rules

Audit

& Analyze

Develop

TacticsCreate

Calendar

Launch

+

Promote

Measure

&

Report

Refine

& Repeat

Local Content

Strategy

bit.ly/localawesome

bit.ly/LocalLinkBuilding

+ tons of link ideas +

Caps Matter

Ste

p F

ive

You gotta start

Paying for it.

50%+ clicks

To Paid Ads. WTF.

82% Of Search Results had local pack

Ads

Nifty study @MikeRamsey

96% Of Nifty PPC Clients have

confirmed local pack ads.

@MikeRamsey

@MikeRamsey

Social Ads

Social Ads

Social Ads

Step 1. Local Listings

-Create/Manage Google My Business

-Claim listings at bit.ly/niftylist

Step 2. Reviews-Use GetFiveStars.com

Step 3. Website-Expand content

-Study local landing page research Step 4. Links-Create better content

-bit.ly/LocalLinkBuilding

Steps to Local Success

-Make Reviews part of experience

Step 5. Start Paying-Set up Local Extensions.

-Test on mobile with mobilemoxi

Mike Ramsey

Follow Me on Twitter @MikeRamseyVisit NiftyLaw.com