your ultimate race registration guide: how 9 race directors save time & sell more
Post on 16-Apr-2017
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To help you save time and sell more, we asked 9 race directors how they selected their registration partner.
400 registration errorswith their old registration partner...
Dana Point Turkey Trot went from manually troubleshooting
Our main goal was to figure out the most efficient way to minimize the manpower needed and have the flexibility to change event details because every event is unique in nature. Eventbrite is totally seamless. It’s easy and you can do it yourself.
—Tunnel to Towers
Eventbrite was the only system capable of providing solutions to the many nuances of our registration structure. Not only is Eventbrite intuitive and easy to use, their team is flexible, creative, and provides outstanding customer service.
—FitOne
90%decrease in incoming customer service calls
after switching to Eventbrite.
Dana Point Turkey Trot had a
In our first year using Eventbrite, we saw a decrease in incoming phone calls by about 70%! We love the ‘Contact the Organizer’ link directly on our registration page. Also, the integration of our website and social media sites helps us to better inform our registrants before they have to pick up the telephone.”
—FitOne
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We were truly blown away by the Eventbrite customer service… We were always greeted with a smile on the other end of the line, and there was no question too simple or too complex.
—Longhorn Run
It was important to us to have a platform that registered people quicker. We felt like many of the legacy endurance sports registration platforms were getting bogged down in the details, when people really just wanted to sign up quicker.
—Easy Day Sports
Tunnel to Towers had a
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FitOne had a
After switching to Eventbrite,
We love Eventbrite’s social tools and the support we’ve received through their newsletters and website integration. Last year with Eventbrite, their tools helped us garner nearly 15,000 impressions.
—Dana Point Turkey Trot
25%of all Crescent City Classic site visits
were driven by Eventbrite promo tools.
Eventbrite promo tools drove
in sales driven for Wendy Walk.
75%increase in participant registrations
in the first two weeks after switching to Eventbrite.
Monumental Marathon had a
After switching to Eventbrite, FitOne had a
Working with Eventbrite has helped us sell more tickets. We’re able to track who’s clicking from where, how many people view the link, and if that results in a sale or not. Anyone who’s as data obsessed as I am will absolutely love Eventbrite’s backend.
—Dana Point Turkey Trot
Social media is one of our best marketing tools, and Eventbrite makes it easy to share that they are attending on Facebook. A huge portion of our event traffic comes from Eventbrite’s social sharing tools.
—Tunnel to Towers
Tunnel to Towers attracted Dana Point Turkey Trot had a
With Eventbrite’s social integrations,
50%of their trafficvia Facebook
75%increase in
Facebook followers
Eventbrite’s innovative social media is beyond anything we have seen. Our runners are excited to register and share.
— Crescent City Classic
With Eventbrite, the Longhorn Run had a
Not only does Eventbrite make our pages reflect our brand, they also make it really easy for attendees to sign up with their two-step registration process, both online and through mobile.
—Crescent City Classic
The Eventbrite Neon mobile app enabled a
reduction in on-site registration timefor Wendy Walk.
Before, we had to rely totally on pre-registration, and were limited to cash... Eventbrite Neon has enabled us to register walk-ons at the event, which is probably 30% of our attendees. And we can now take credit cards for raffle and auction items during the event.
—Wendy Walk
The Longhorn Run saw a
1.5xreduction in devices needed at check-in
for Human Movement Management.
Human Movement Management saw a
We love that Eventbrite has incorporated Dynamic Bib into Eventbrite Neon. We really like knowing that everyone is easily tied to a bib for liability and legal purposes. It’s a comforting thought while on-site. The entire check-in process is so seamless and quick!
— Human Movement Management
The Dynamic Bib assign feature is a game changer.
The days of spending hours pre-assigning bibs and having 20+ volunteers to hand out bibs at pre-race packet pick-up are gone. It is the most innovative thing we’ve seen.
For putting on shorter races like 5Ks, it was important to keep registration open as long as we could. With Dynamic Bib assign, we can now leave online registration open all the way until the gun goes off.
— Easy Day Sports
11%Tunnel to Towers
saw an
increase in fundraising per participantafter integrating Crowdrise and Eventbrite.
Our first year using Eventbrite and Crowdrise was our most successful year yet. Last year it took around six minutes to register and create a fundraising page, and this year it dropped down to two! Instead of sending people to two platforms, a participant can register on Eventbrite and immediately be asked if they want to fundraise. It’s totally seamless.
—Tunnel to Towers
“Eventbrite Neon has been so instrumental in helping Wendy Walk
to raise funds on the go. We often have events that are in public park spaces where there is no access to
WiFi, and because the app works so well with a cell phone, we can still
easily take credit card information and raise money for research.”
— Wendy Walk
“Eventbrite Neon has been so instrumental in helping Wendy Walk to raise funds on the go. We often have events that are in
public park spaces where there is no access to WiFi, and because the app works so well
with a cell phone, we can still easily take credit card information and raise money
for research.”
— Wendy Walk
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or speak to an expert at (855) 292-7905.
Want to make sure Eventbrite’s right for your race?
Watch the Demo for Race Directors
Emily Carter, Director of Programming
Wendy Walk
Meet the race directors
Jamie Monroe, Managing Director
Easy Day Sports race series
Heather Hill, Event Director
FitOne 5K, 10K, and half marathon
Laine Thomas, Event Manager
Crescent City Classic 10K
Cecelia Lopez Cardenas
Program Coordinator
Longhorn Run 5K & 10K
Blake Boldon
Race Director
Monumental Marathon
Meet the race directors
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Paola Tornabene
VP of Corporate Affairs
Tunnel to Towers 5K
Meagan Augustine
Registration Manager
Human Movement
Management race series
Vickie McMurchie
Sr Operations Manager
Dana Point Turkey Trot 5K
& 10K
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