zamza. national final climatelaunchpad ukraine

Zamza special mealing project

Meet

Dealwhat we do?

millennialsZamza

healthy food

0.5$/cookie

Market Segmentation

18-35 years

health-oriented people

feeling responsible for ecology

open for foodie experiments

End Consumer(600k, Ukrainian Market)

Street Cafe EU market(approx. 1,65 M)

cafe, street cafe

food to go

no risk of extra fats and carbs

balance of taste and utility

fast and easy snack

Value proposition

Guilty pleasure with no guilt

Product preview

Product preview

Finances

Life of customer - 3yLife of product - 1wCost per sell - $50/clientCost make - $0.32Market size - 500kMarket share - 8%Revenue - $69,333

Life Customer(years)

3

Life Product(years)

0,02

Products/Deal1

Deals/Customer150

Products/Customer150

Cost Sell/Customer0,20

Cost Sell/Product1,33E-03

Net Price/Product1

Cost Make/Product0,32

Cost/Product0,32

Market50 000

Market Share8%

Pro�t/Product0,68

Customers4 000

Products/Year200 000

Pro�t/Year69 333

Enviromental impact

Citation: Oonincx DGAB, de Boer IJM (2012) Environmental Impact of the Production of Mealworms as a Protein Source for Humans – A Life Cycle Assessment. PLoS ONE 7(12): e51145. doi:10.1371/journal.pone.0051145

Carbon, material and water footprint for different types of meat, dairy products, vegetables and fruit. European Enviroment Agencyhttp://www.eea.europa.eu/data-and-maps/figures/carbon-material-and-water-footprint

Information references:

Water footprint (liters)

Mealworms Chicken Beef0

5000

10000

15000

20000CO2 footprint (kg)

Mealworms Chicken Beef0

5

10

15

20Land use (m2)

Mealworms Chicken Beef0

75

150

225

300

Meat consumption

Uruguay Paraguay BrazilUnited StatesArgentina Nigeria Mozambique IndiaGhanaBangladesh0

15

25

35

45

55

0

0.5

1

1.5

2

kilograms per capita kilograms per capita

The Organisation for Economic Co-operation and Development (2016) Meat consumption (indicator). doi: 10.1787/fa290fd0-en (Accessed on 04 September 2016)

Information references:

Change attitude to insect protein Scale to foreign market till 2025

Team & DreamWe are:

We want to:

Yurii Kat Nazar Vikafounder mistress of mealworms,

cooking and designconstruction

engineermarketing & PR