zayo slideument (1)

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ZAYO GROUP GOES GREEK

Our challenge is to attract more women to Zayo Group in order to create a more diverse workplace.

December 8, 2015

Katelyn Strub, Monica Burich, Sabrina Sahney, Michael O’Hearne, and Paris Mues

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Table of Contents

3 5 10 16 20page page page page page

21page

Introduction What? Why? How? Conclusion

Works Cited

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What is the Challenge?

We have been presented with a challenge by Zayo Group which is a telecommunications company headquartered in Boulder, Colorado. The challenge is to help Zayo Group by presenting a plan that will get them more women college graduates to apply for entry level positions at their company. Right now they have a ratio of 30% women to 70% men and ideally they would like to get to 50/50.

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Keep it Greek

“There is nothing permanent

except change.” Heraclitus

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What?Highlighting Zayo Group’s many strengths.

Presenting at mandatory sorority chapter meetings.

The Zayo Group

Gifting promotional handouts.

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What is the recommendation?

The way to recruit more women to Zayo Group is for the company to present and network at the nine different sororities affiliated with the CU Boulder campus.

Onceaweek,eachsororityhouseoncampushasamandatorychaptermeeting,whereeachmemberisrequiredtoattend.Atthesemeetings,manydifferentguestspeakershavetheopportunitytocomeinandspeaktothesororityonanumberoftopics.

WewanttosendwomenemployeesfromZayoGroupintoeachsororityhousebecausewomenrespondandconnectbetterwithotherwomen.WewantZayoGrouptohaveagameplanwhengoingintothesechaptermeetings.Also,Zayomustmarkettheircompanytothesesororitywomenbyhighlightingtheirmanystrengthsandprovidingpromotionalhandouts.

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What company strengths could Zayo Group present to the sorority women?

Zayo Group has a great location in the Boulder area, located in the 29th Street Mall. This will attract women because of the many amenities that the mall has to offer. In a 2014 Times article on the 50 best places to live in the United States, Boulder ranked 23.

ZayoGroupprovidesmanyscholarshipsatCU,suchastheCUComputerScienceforWomenandtheWomeninEngineeringatCUscholarships.ZayoGroupalsooffersinternshipsstartingatthehighschoollevel.Theyoftenhirefromtheseinternshipstoeitherfull-timeorpart-timepositions.Thisappealstowomenbecauseitprovidesthemwithsupportivementors.

Zayoisinvolvedinthecommunitybyfosteringinnovationinsideandoutsidetheworkplace.TheyteamupwithBoulderStartupWeek,promoteentrepreneurship,promoteSTEMopportunities,andpromotediversityandinclusivityintheworkplace.ThiscommitmenttocorporatesocialresponsibilityappealstowomenaccordingtoanarticlebyBSRweekly.Intheirarticleitisquoted,“WehavestrongdatathatmakeaconnectionbetweenCSRandfemales.NetImpact(theassociationofMBAstudentscommittedtoCSR)hasover60%femalemembership.Womenaremorelikelythanmentoindicatethat"makingacontributiontosociety"contributessignificantlytotheirsatisfactiononthejob.IntheU.S.,womenareoverrepresentedasvolunteersintheirlocalcommunities.Theyarealsomorelikelytoparticipateinemployeevolunteereffortsandincompany-sponsoredsocialresponsibilityprograms.”

Zayo Group has so much to offer to women and has so many strengths. We believe that they need to be highlighted to these sororities. Our plan does not require changes to Zayo Group. Our main goal is to promote Zayo; to make them a prominent company within Boulder.

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Zayo’s Strengths that Appeal to Women Continued...

ZayoGroupoffersaveryflexibleschedule,withtheopportunityandoptiontoworkfromhome.Furthermore,ZayoGrouppridesthemselvesintheirsolidworklifebalance,alongwiththeirveryrelaxedculturewithnostrictdresscode.Allofthesethingsappealtowomenaccordingtoseveralstudies.InaU.S.NewsarticlewrittenbyRobinMadellin2013itisquoted,"Ifwearereallycommittedtosupportingwomenintegratingtheirlivesandgettingaheadintheircareers,andwesaywewanttohelpwomenmaketheirmarkintheircompany,careerandcommunity,thenwehavetoincludethattheyhaveaneedtogethome."

Also,in“a2012surveyof1000womencosponsoredbyForbesWomanandTheBump.comfoundthatanincreasingnumberofwomenviewstayinghomeastheidealcircumstance.”

“What do working women want? They want equal pay. Supportive mentors. More opportunity to hold positions of power. Flexibility. An end of the need for gender quotas. They want to be heard.” - Peggy Drexler

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What Promotional Handouts?

FollowingthetalkbyZayoGroupatchaptermeetingsinthedifferentsororities,theywouldleavethemwithadepartinggift.TheoptionswouldbeaUSBflashdrive,chapstick,oraphonecasecardholder.AlloftheseareoftenusedbywomenatCUallowingZayoGrouptobecontinuouslypromotedaroundcampus.

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Why? Greek life is the biggest women’s organization on CU Boulder’s campus.

Sorority women are representative of what Zayo Group is looking for.

Promotional handouts do actually work!

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Why is this idea going to work?

Greeklifeandmorespecificallysororitiesarethelargestwomen’sorganizationoncampuswitharound1,800womeninvolvedintheninedifferentsororities.AccordingtoCUPlanning,Budget,andAnalysis,16%ofundergraduatewomenatCUareinvolvedinsororitylife.

IntheZayoQ&A,EmilyEuclidequoted,“I’vehad95applicantsand22ofthemwerewomen...halfofthemIhadalreadymetinperson.”ThisplanallowsEmilyEuclideandotherwomenrecruitersfromZayotohavetheopportunitytomeetabout1,800womenoncampusandtalktothempersonally.ThiswillincreasedramaticallyhowmanywomenactuallyfollowthroughandapplytoZayo.

There is no better way to recruit women than sending women in to talk to women. In a study done by Yale and the Albert Einstein College of Medicine, at symposiums where teams of only men were presenting, only 25% of the speakers attracted were female. When those teams presenting contained one or more women, 43% of speakers attracted were female.

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Why are sorority women the perfect group to target?

LaurenKnight,asalesoperationsanalystatZayoGroup,wasaDeltaGammaattheUniversityofColorado,Boulder.Thestereotypesaboutthesewomenarenottrue!SororitywomenareintelligentandqualifiedforZayoGroup.MostsororitieshaveGPArequirementstobecomeandstayamember.Forexample,DeltaGammarequiresa3.3GPAinhighschooltobeconsideredasanewmemberanditrequireseachmembertokeepa2.25GPAorhighertobeamemberingoodstanding.Furthermore,ifamemberwantstorunfortheexecutiveboardorbea“bigsister”toanewmember,theyneeda2.5GPAorhigher.Inaddition,tobeamemberingoodstanding,onemustperformfivehoursofcommunityservicepersemester.

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Sample of our Survey

This survey was posted on the private facebook pages of each sorority on campus that includes every member of the sorority on them.

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Thisdataisacompilationof350responsesfromfemalesinallninesororitiesaroundcampus.JobscurrentlyavailableatZayoGrouparelargelyintheBusinessandEngineeringfields,thereforethisplanwillbeworthwhileforZayoGroupbecausealmosthalfoftheresponsesaremajorsthatareofinteresttothemand100%oftheresponseswerefemale.

Business/Communications

Engineering

Undeclared

Other

Majors of CU Sorority Women

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Why have Promotional Handouts?

Promotional handouts, like the useful ones that Zayo Group would distribute, allow for students to be reminded of Zayo Group and the impression that the company made on the women.

ThesearethebestproductstogiftbecauseaccordingtoastudyconductedbytheBritishPromotionalMerchandiseAssociationin2012,theydiscoveredthatUSBFlashDriveswerevotedmostusefulandwantedintheirsurvey.ChapstickisalsoveryusefulinthedryclimateofBoulder.Aswellasstudentsusebuffcards,whichallowsthemtoeat,getintosportingevents,laundry,torentoutbooks,andgetintotheirdormrooms.

ThestudydonebytheBritishPromotionalMerchandiseAssociationfoundthataftergivingoutpromotionalhandouts:66%ofparticipantsinthesurveyrememberedthebrandoftheproductafter12monthsorreceivingthepromotionalhandout,thereturnoninvestmentwasequaltothatofaTVpromotionandprintedadvertisementandwasgreaterthanthatofaradiopromotionandoutdooradvertisement.Furthermore,79%oftheparticipantsclaimedthattheywouldreturntodobusinesswiththecompanyfollowingthisinteractionandthat87%oftheparticipantskeptthepromotionalitemformorethanayear.Theyalsofoundthat56%saidtheiropinionofthecompanyimprovedafterreceivingthepromotionalproductand94%oftheparticipantsstatedtheywouldrememberthepromoterandwhatthepromoteradvertisedinthelongterm.

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How? Risks of this plan will be discussed, as well as a possible exit strategy.

Production costs will be explained.

The timeline of this plan will be outlined in terms of local, statewide, and nationwide expansion.

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Timeline, Implementation, and Expansion of Zayo Group Plan

Mostlikelyitwilltakeonesemestertooneschoolyeartoseetheeffectsofimplementation.Thisisbecauseitispossiblethatmanyofthesororitywomenmightnotbeinapositiontoorhaveadesiretoapplyforajobwithinthefirstsemesterofimplementation.Toevaluateiftheplanisworking,thecompanycansimplycountthenumberofwomen,particularlysororitywomen,thathaveappliedandbeganworkingatthecompany.

Thegreatthingaboutthisplanisthatitcanberepeatedlyimplementedfromyeartoyearifitworks.Therearenewmemberseveryyeartopresenttoand,also,girlswhomayhaveheardthepresentationthelastyearhavegrownayearolderandmaynowbemoreinterestedinapplyingbecausetheyaregettingclosertograduating.

.

ThisplancancontinuouslybeimplementedatCUandcanalsobetakentoothercollegecampusesacrossthestateandthenation.ColoradoStateUniversityhas17sororities,SchoolofMineshas3,andUniversityofNorthernColoradohas5.Thisleavesroomforgreatexpansioninthestate.OtherstateswhereZayoGrouphasoffices,suchasVirginia,havelargepercentagesofwomenoncampusinvolvedingreeklife.WashingtonandLeeUniversityranks#1with81%ofwomeninsororities.

Implementation is as easy as nine emails away. We have already reached out to the Delta Gamma president. She loved the idea and was excited for the possibility of Zayo Group coming into chapter to present. This plan can be executed as early as next semester. Sorority chapter meetings occur every Monday, so there is potential to speak to each and every house.

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Contact Information For Each Sorority on Campus

Alpha Phi

Website: coloradoalphaphi.com

Chi Omega

Website: chiomeg8.wix.com/chi-omega-boulder

Delta Delta Delta

Email: trideltacu@gmail.com

Website: http://ec2-54-81-65-83.compute1.amazonaws.com/trideltacolorado/index

Delta Gamma

Chapter President: Chloe Remington

Email: Chloe.Remington@colorado.edu

Website: colorado.deltagamma.org/

Gamma Phi Beta

Chapter President: Erin Bode

Email: Erin.Bode@colorado.edu

Website: gammaphibetaucb.com

Kappa Kappa Gamma

Chapter President: Ashton

Email: boulder.president@gmail.com

Website: colorado.kappa.org

Kappa Alpha Theta

Website: colorado.kappaalphatheta.org/

Pi Beta Phi

Email: coalphapr@gmail.com

Website: pibetaphi.org/pibetaphi/colorado/

It is important to note that the Chapter President will change from year to year, but contact information for them can always be found on each individual sororities website.

Alpha Chi Omega

Chapter President: Lexi Tonascia

Email: Lexi.Tonascia@colorado.edu

Website: axoboulder.org

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Costs/ Risks Thetotalcostofproductionforthehandoutswouldbe$5,820.Thisnumbercamefromthewebsites4imprints.comandePromos.com.Thesewebsitesallowcompaniestocustomizeproductswiththeirownlogoandbuytheminbulkforlowcosts.Thisnumberwascalculatedbyassumingthecompanywouldpurchase1,000ofeachhandout(flashdrivesat$4.19each,chapstickat$0.68each,andcellphonecardholdersat$0.95each).Thereisalsoapossibilityofhavingtravelexpensesifyoudecidetoexpandnationally.

Sincethemainaspectofthisplancoststhecompanynomoneyatall,ithasaverylowrisk.Thecompanywouldbeputtinglittlemoneyintoaplanthathasgreatpotentialtobeeffective.However,itisdifficulttopredictifthefuturenewmemberclasseswillbeinthemajorsthecompanyislookingfororifthewomenwillevenhaveinterestinthecompany.

Also,thehandoutproductioncreatessmallriskbecausealthoughitispossiblethatthecompanywillhaveasurplusafterpresentingtoallofthechapters,theproductswillnotgotowaste.Theycouldbegivenawayatothereventsifthecompanychoosestoexitthisspecificplan.

ExitingthisplanisassimpleasZayoGroupdecidingtostopgoingtothechaptermeetings.Theywillnotloseanymoneyiftheychoosetoexit.

Going to each sorority house and speaking to these women costs zero dollars. It is just as much of an opportunity for them as it is for Zayo Group.

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Go Greek.Go Orange.

“Whenyouhavediverseteams,youhaveinnovativeteams.Thatisallyoureallyneedto

remember.”-RachaelDonaldson

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Works Cited2013-2014AnnualReport.(2014).RetrievedNovember18,2015,fromhttps://www.npcwomen.org/resources/pdf/2013-14

AnnualReport.pdfAboutAlphaPhi.(n.d.).RetrievedNovember18,2015,fromhttp://www.alphaphi.org/AboutUsBestPlacestoLive2014:23.Boulder,Colo.(2014,September19).RetrievedNovember30,2015,from http://time.com/money/3312333/boulder-co-best-places-to-live/

CU-BoulderCommonDataSet10-11.(2011).RetrievedNovember18,2015,fromhttp://www.colorado.edu/pba/cds/cds11/student.html

ChiOmegaToday.(n.d.).RetrievedNovember18,2015,fromhttp://www.chiomega.com/wearechiomega/chiomegatodayDrexler,P.(2013,September16).WhatDoCareerWomenWant?RetrievedNovember30,2015,from

http://www.forbes.com/sites/peggydrexler/2013/09/16/what-do-career-women-want/

"FactsandInformationonGreekGoddessAthena."Greek Gods & Goddesses.GreekGodsandGoddesses,19Sept.2014.Web.18Nov.2015.<http://greekgodsandgoddesses.net/goddesses/athena/>.

Glass,N.(2012,May8).ExaminingtheBenefitsofGreekLife.RetrievedNovember18,2015,from

http://college.usatoday.com/2012/05/08/examining-the-benefits-of-greek-life

Hess,A.(2014,January7).HiringWomentoRecruitMoreWomen:NotAsEasyAsItSounds!RetrievedNovember30,2015,from http://www.slate.com/blogs/xx_factor/2014/01/07/hiring_women_in_male_dominated_fields_companies_need_women_to_recruit_other.html

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Works Cited Cont.KappaAlphaTheta.(n.d.).RetrievedNovember18,2015,fromhttp://www.kappaalphatheta.org/?from=chaptersitebounceKuta,S.(2013,August23).GoingGreekatCU.RetrievedNovember18,2015,from

http://www.coloradodaily.com/welcomeback_campuslife/ci_23776888/going-greek-at-cuLeber,Jessica.(2014).“ThewaytoCloseTech’sGenderGap.”Fast Company,(191),48-50.Madell,R.(2013,July16).WhatWomenWant-AtWork.RetrievedNovember30,2015,from

http://money.usnews.com/money/blogs/outside-voices-careers/2013/07/16/what-women-want--at-work

MeetUs.(2015).RetrievedNovember17,2015,fromhttps://www.alphachiomega.org/#StayConnectedMembership.(n.d.).RetrievedNovember17,2015,fromhttps://www.gammaphibeta.org/membership

MostStudentsinSororities.(2014).RetrievedNovember17,2015,from http://colleges.usnews.rankingsandreviews.com/best-colleges/rankings/most-sororities

O’Shea,M.,&Toohey,K.(2014).“BringingWomenUptoEqualitywithMen”:ParadoxicallyRedressingandReifyingGendered RecruitmentandSelectionPracticesinAustralianSportWorkplaces.Employment Relations Record,14(1),2-25.

Stengall,G.(2014,January8).11Reasons2014WillBeABreakoutYearForWomenEntrepreneurs.RetrievedNovember30,2015,fromhttp://www.forbes.com/sites/geristengel/2014/01/08/11-reasons-2014-will-be-a-break-out-year-for-women-entrepreneurs/

SiliconeAdhesiveCustomWalletsforCellPhones.(n.d.).RetrievedNovember17,2015,fromhttp://www.epromos.com/product/10003951/silicone-adhesive-custom-wallets-cell-phones.html?pi_ad_id=633328&Source=Criteo&utm_source=Criteo&utm_medium=cpc&utm_campaign=Criteo&_vsrefdom=criteo

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SwingUSBDrive-Color-1GB-24hr.(n.d.).RetrievedNovember17,2015,from https://www.4imprint.com/product/112703-C-1G-24HR/Swing-USB-Drive-Color-1GB-24-hr

ThePowerofPromotionalProductsforBrandRecognition.(2014,June24).RetrievedNovember17,2015,fromhttps://www.brandwatch.com/2014/06/promotional-products-brand-recognition/

UniversityofColorado-Boulder-GreekLife.(n.d.).RetrievedNovember18,2015,from

https://colleges.niche.com/university-of-colorado----boulder/greek-life/ValueLipBalm.(n.d.).RetrievedNovember17,2015,from

https://www.4imprint.com/tag/317/Lip-Balm/product/8886/Value-Lip-BalmZayoGroup.(n.d.).RetrievedNovember17,2015,fromhttp://www.zayo.com/

Works Cited Cont.