zenly goes viral using globally scalable user authentication api, alexis bonillo, zenly

TadSummit Lisbon - November 2015 - Zenly

Alexis Bonillo - Cofounder & COO

TadSummit Lisbon - November 2015 - Zenly

We have cracked a utility: frictionless background location sharing

Real-time Precise Cross-OS

TadSummit Lisbon - November 2015 - Zenly

with infinitely less impact on the battery than any other app

TadSummit Lisbon - November 2015 - Zenly

Our mission is to make location sharing a joyful, ubiquitous & actionable

experience for everyone

TadSummit Lisbon - November 2015 - Zenly

Our ambition is to serve

1,000,000,000 users

TadSummit Lisbon - November 2015 - Zenly

Our challenges

Impact on app installs

- Multiple SMS vendors: set up, credits, alerts - Adapting to each API, and maintaining based on their changes - Decrypting each SMS’s route callback - Filtering - Rate limitations - Building the fallback system - Lack of analytics - Cost in ressources:

- Huge support - Searching Analytics & logs - Daily debugs - Localization

SMS seen as SPAM

Privacy concerns

Low conversion rates

TadSummit Lisbon - November 2015 - Zenly

It creates friction

Benefits from using Nexmo Verify

27% increase

in global reach

15% increase in

successful app installs

174 countries with users activated

No more filtering/routing/latency

issues

Voice failover localized per area

only pay per successful installs

TadSummit Lisbon - November 2015 - Zenly

Single API that works globally

Ressources focus on our added value

+47 countries covered

There are infinite possibilities from extracting and processing data from

continuous realtime location

TadSummit Lisbon - November 2015 - Zenly

Zenly is the World’s Realtime Location

Platform

TadSummit Lisbon - November 2015 - Zenly

Thank You alex@zen.ly

TadSummit Lisbon - November 2015 - Zenly