zeppelin presentation (january 2007) page 1 zeppelin group ideas, performance, progress
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Zeppelin Presentation (January 2007) Page 1
ZEPPELIN Group
IDEAS, PERFORMANCE, PROGRESS
Zeppelin Presentation (January 2007) Page 2
1900: First flight of airship LZ 1 (119 airships built until 1937) 1908: Foundation of Luftschiffbau Zeppelin GmbH 1909ff: Foundation of ZF, MTU, Dornier 1950: Foundation of Metallwerk Friedrichshafen GmbH 1954: Caterpillar dealership awarded for Germany 1994: New structure and new name: ZEPPELIN GmbH 1991ff: Trading: Additional CAT dealerships
Industry: Internationalization with companies inBelgium, Brazil, USA, Far East
Extension of product range by process technology 2002: Trading: Distribution of Hyster Lift Trucks
Acquisition of MaK Deutschland 2003: Trading: Acquisition of Rental Activities from MVS 2004: Industry: Acquisition of Motan, Weingarten
2005: Industry: Acquisition of mht, Ludwigsburg and Fördertechnik Freital
2006: Industry: Cooperation with Plastech Asia and DIMA
Milestones of Company History
Zeppelin Presentation (January 2007) Page 3
Development of Caterpillar Dealerships
Germany
Slovakia Ukraine
NorthwestRussia
Uzbekistan
Taji-kistan
Turk-menistan
AustriaCzech Rep.
SouthwestRussia
Belarus
Armenia
1954 Zeppelin is awarded Caterpillar Dealership
in West Germany
Additional CAT Dealerships:
1990 All Germany
1991 Czech /Slovakian Republics
1992 Austria
1996 Ukraine
1998 Northwest Russia
2001 Uzbekistan, Turkmenistan,
Tajikistan
2002 Southwest Russia
2004 Belarus
2005 Armenia
Zeppelin Presentation (January 2007) Page 4
Zeppelin today ... Shareholder: Zeppelin foundation
Turnover in 2006: 1.86 billion Euro
Employees: 4,620
Locations: 180
Zeppelin Largest trading and service Trading: organization for construction
equipment in Europe
Zeppelin Market leader with Industry: aluminum silos
Second largest manufacturerof systems for plastic
processing
Zeppelin Presentation (January 2007) Page 5
ZEPPELIN Group - Trading Product Program
ComponentsAttachmentsWorktools
ConstructionMachinery
PowerSystems
Parts andAfter Sales
Services
FinancialServices /Leasing
Rental Services
AgriculturalMachines *
ForkLift Trucks
RoadConstructionEquipment
*Sold in several Eastern European Countries
MiningEquipment
Zeppelin Presentation (January 2007) Page 7
Construction Machines
Compact and medium size equipment
Mini Excavator 303 C
Articulated Truck 730
Wheel Loader 906
Wheel Loader 950 H Hydraulic Excavator 320 D Wheel Excavator M 316 D
Track Type Loader 953 D
Compact Loader 301.6 C
Zeppelin Presentation (January 2007) Page 8
Track Type Tractor D11R
Motor Grader 24 H
Construction Machines
Heavy Equipment /Mining
Scraper 627 G
Wheel Loader 990 H
Off-Highway Truck 775 FHydraulic Excavator 385 C FS
Zeppelin Presentation (January 2007) Page 9
Soil Compactor CS 683 E
Pipe Layer 583 T Soil StabilizerRM 350 B
Road Construction Equipment /Special Machines
Wheel Dozer 854 G
Cold Planer PM 102
TandemVibration Compactor
CB-224E
Zeppelin Presentation (January 2007) Page 10
Construction SiteEquipment
Attachments
Components
HydraulicHammers
Scrap Shears
RoadSweepers
QuickCouplers
Vibration PlatesAccugrade
Grapples
Gen Sets
Accugrade
Zeppelin Presentation (January 2007) Page 11
Fork Lift Trucks /Industrial Trucks Container
Handler
Stacker
Reach Truck
Reach Stacker
Engine-Powered Lift Truck
Electric Lift Truck
Zeppelin Presentation (January 2007) Page 12
Professional Service
Zeppelin Presentation (January 2007) Page 13
9 Sales andService Centers
Zeppelin Baumaschinen GmbH: Largest Company of the Group
Headquarter MunichTraining Center
Kaufbeuren
Used MachineryCenter Alsfeld
38 Branches / Locations
Central Parts StoreCologne
Neuss
München
Böblingen
Hamm
Hannover
Hamburg
Freiburg
Ulm
Straubing
Illingen
KoblenzHanau
Kassel
Osnabrück
Oberhausen
Frankenthal
Bayreuth
Bremen
Chemnitz
Würzburg
Dresden
Rostock
Cottbus
Leipzig
Rendsburg
Westerstede
Paderborn
Eschweiler
Alsfeld
Erlangen
Erfurt
Köln
Kaufbeuren
Neubrandenburg
Weingarten
Berlin
Magdeburg
Finowfurt
Mülheim a.d. Ruhr
Suhl
Schwerin
Lift Truck CenterMuehlheim /Ruhr
Zeppelin Presentation (January 2007) Page 14
Functions for CRM
• Marketing– Customer and Prospect
management– Contact management– Campaign management
• Sales– 360° view on Customer– Activity management– Opportunity management– Quotation and Order – Lost Sales-Management
• Product Support– Service jobs– Service reports– Claim management
360° viewon the
Customer
Commercial mgr.Salesman
Service
MarketingManagement
Used
Zeppelin Presentation (January 2007) Page 15
Burning Platform: Customer Relation Management
• Today, there are a number of CRM tools unconnected in parallel
• Many information have to be entered a couple of times ind different systems (Quote, Order, KKS, Note book etc.).
• The quality of the information varies depending on who is providing the data
transitioncurrent target
Zeppelin Presentation (January 2007) Page 16
CRM
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