zetlin strategic communications school based outreach program warning: not stable to achualy drive...

Zetlin Strategic Communications

School Based Outreach Program

“Warning: not stable to achualy drive on!”

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Presentation Goals

• Overview of the origin and results of Zetlin’s School-based Outreach Program

• Perspective from 3 of our clients who have implemented this program

• ODOT perspective

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Why are we here today?

• We live in the world of ODOT

• What does ODOT do?– Project delivery

How can incorporation of a school –based outreach program help you enhance your ability to deliver a great project for ODOT?

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Why a School Program?

• Capitalizes on the fact that ODOT is an excellent civic partner

• Positions ODOT prime contractors (our clients) to conduct creative and engaging community outreach

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Why a School Program?

• Generates interest in engineering and related careers among Oregon’s younger generation

• Promotes a sense of civic responsibility among young people, our future leaders

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

The Mechanics

• First step- Talk to the teachers

• Make connection to Open House

• Encourage student Open House attendance

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Key Elements

• Team member intros

• Describe project

• What do engineers do?

• Hands on activity

• Q & A

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Who and where?• 600 children in grades K-12.

• Participating Firms: T.Y. Lin, HNTB, HW Lochner, David Evans, Slayden Construction, Quincy Engineering & OBEC

• Locations: Creswell, Ashland, Merlin, Grants Pass, North Portland, Reedsport, Elkton, Drain, Winston, Roseburg

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Range of Activities

HW Lochner David Evans & Associates

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Range of Activities

Slayden Construction/ T.Y. Lin International HNTB

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Results• Awareness by students;

• Appreciation by teachers/administrators;

• Attendance by parents;

• Great press;

• Enjoyable experience for all involved.

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Results

“Today was a bridge day in more than one way. Today my sixth graders built bridges under the direction of ODOT folks, but the other bridge was the partnership that was built between our school and ODOT.”

Bonnie McCracken, Teacher Ashland Middle School

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Results“Thank you to ODOT for the recent

presentation made to our 4th graders regarding the rebuilding of the I-5 overpass - the one we can see from our school.  As a result, one student "helper" said to me, ‘When I grow up, I want to be an engineer.’  That student happened to be my son.”

Trisha Evens, Principal Riverside Elementary School

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Inspiring future engineers

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Engaging Teachers & Parents

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Presenters

• Steve Litchfield - HNTB

• Dan McIntier – HW Lochner

• John Ferguson – T.Y. Lin International

• Chris Hunter – ODOT Region 3

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

I-5: Eagle Mill Rd.- Neil Creek Rd Bundle 301 HNTB

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

I-5: Eagle Mill Rd.- Neil Creek Rd Bundle 301 HNTB

School Program Benefits

• Give back to our communities

• Great marketing

• Have fun!

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

I-5: Louse Creek – US 199 Bundle 304 HW Lochner

School Program Benefits

• Modify approach to Open Houses for adults

• Multiplying the Messengers

• Populating the Profession

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Elk Creek to Hardscrabble Creek DB Bundle 401 Slayden Construction Group/

T.Y. Lin International

School Program Elements

• Truss Design

• Career Opportunities

• Bat Box Building Activity

• Gumdrop Bridges• Developing concepts for pylon designs and

constructing forms for casting pylons

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

School Program Benefits

• Public Sense of Ownership

• Develops Trust

• Enhances Image as Civic Partner and Generates Media Exposure

• Who Doesn’t Like to Work With Kids?

Elk Creek to Hardscrabble Creek DB Bundle 401 Slayden Construction Group/

T.Y. Lin International

Zetlin Zetlin Strategic Strategic Communications, Communications, Inc.Inc.

Questions?

For more information, please contact:Lois Cohen, Regional Director

Zetlin Strategic Communicationslcohen@zetlin.com

503-452-6882www.zetlin.com