zillow pro for brokers

Green = Network Entities, Blue = Individual Sites; both as measured by comScoreSource: Internal tracking via Google Analytics

The Zillow Real Estate Network

JAN 2011

JAN 2012

JAN 2013

AUG 2013

13M

23M

34M

63M

The Zillow Real Estate Network

Green = Network Entities, Blue = Individual Sites; both as measured by comScoreSource: comScore

Zillow Leads Both Desktop and Mobile Markets

Desktop computersMarket share

Mobile devicesMarket share

Source: Zillow Internal, October 2013

Zillow on the Go

• 321 million homes were viewed on Zillow in the month of

August alone

• 60% of Zillow’s traffic comes from mobile during the week,

and more than 70% on weekends!

• 26 apps exist over every major platform

• Zillow is 2x the size of Trulia and 4x the size of Realtor.com

on mobile

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How your listings

currently look on the Z Mobile app. As you can

see NO AGENT

contact box.

A listing on a mobile

device with Zpro

activated. Listing

agent at top clearly

defined.

Which = FREE Leads to your Agents which = More deal for your

agents

Which = No way for consumers to contact

your agents

Are my agents with listings active on Zillow and receiving leads?

Inactive listing agent

• Brokerage is not a ZPro partner

• Listing agent has not created a free profile

Other agents in the area appear first

Zillow Pro partnerBroker’s listing agents appear first High visibility

Even higher• Listing agent’s photo included in the feed, or

• Listing agent creates a free profile

• Brokerage signs up as a ZPro partner

• Listing agent appears in the contact options at the top

Zillow Pro for Brokers: ComponentsAutomatically Activate Agents and Prominently Display the Listing Agent

Your listing agent appears at the top of the contact list automatically, for free, every time.

Agents begin to receive leads as soon as ZPro is activated

Zillow Pro partner brokers receive weekly reports, including:

• Average number of listings

• Number of featured Listings

• Search views

• Listing views

• Views per listing

• Number of email contacts

Work Smarter with Weekly Detailed Broker Reporting

Zillow Pro for Brokers: Components

Zillow Pro for Brokers: ComponentsSet Up a Direct Feed and Source Accurate Listings

MLS-sourced listing feeds from partner brokerages trump all other sources of data, so you’ll have the authority when it comes to listing accuracy.

You can also use the outbound link to drive traffic to your website.

Zillow Pro For Brokers is FREE. Being a partner provides:• Automatic agent activation• Top positioning for listing agents• Detailed weekly reporting to track performance• Agent lead response and follow up program• Authority for brokers in listing data feeds

Zillow Pro for Brokers: A Fair Exchange of Value

What’s the catch? There isn’t one. As partners, we have a fair exchange of value.

Value for you:

Value for Zillow:

• Receive leads from the #1 real estate network, and increase transactions

• Leverage Zillow Pro partnership to recruit new agents and retain current agents

• Agents receive new leads from Zillow; their success may lead them to want more leads and eventually advertise with us

Connect with us on FacebookFacebook.com/zillowforpros

Connect with us on Twitter@ZillowforPros

Get Started TodayJoining Zillow Pro for Brokers takes four simple steps:

1. Sign the Zillow Pro for Brokers Agreement

2. Zillow activates your existing listing feed, or your submit a

new feed

3. When activated, encourage agents to create a free profile

4. Allow 2-4 days for the partnership to go live

Zillow is Here to Help Drive Buyers to Your listings!

Advance to see Zillow’s national television campaigns – part of our efforts to bring more than 63 million unique users to real estate professionals every month.

Zillow TV Commercials

Name of presentation | 13

Zillow Pro for BrokersFelipe Azenha- Senior Manager, National Accounts

Felipea@zillow.com or 305.498.9410