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Zinnov Proprietary Confidential 1Zinnov Proprietary Confidential 1
Zinnov Zones 2019 ER&D Services
December 2019
Zinnov Proprietary Confidential 2Zinnov Proprietary Confidential 2
Zinnov Zones ER&D Service provider Ratings 201902
ER&D Services Market Overview01
Ø Global Corporate ER&D Spendv Z1000 R&D Spend by verticalv Overall Digital Engineering Spend
Zinnov Proprietary Confidential 3Zinnov Proprietary Confidential 3
Global ER&D spend is resilient and has witnessed growth despite slowdown and geo-political factors
899 954 1014
204404
1141
DIGITAL ENGINEERING SPEND
53%OF ER&D SPEND
BY 2025
2.8 XIncrease in Digital Engineering spend by 2025
Product Development VelocityProduct Ownership ExperienceAlternate Revenue StreamsProcess & Quality ControlBiz Model & Tech Convergence
Focus of ER&D Spenders
Global ER&D Spend – USD B
1,1031,358
2,155
2013 2019 2025E
1% 1%
12%
19%
GLOBAL ER&D SPENDLEGACY ER&D SPEND
DIGITAL ENGINEERING SPEND
OVERALL ER&D SPEND
Source: Zinnov Z1000 database, Zinnov Research & Analysis
Zinnov Proprietary Confidential 4Zinnov Proprietary Confidential 4
Automotive Medical Devices
Consumer ElectronicsIndustrial AerospaceSoftware &
Internet
USD 1,358B
All figures in USD B
Semiconductor
76 73 70
80 8076
162196
151 158
65 54 4571 57 48
Telecom
ER&D Spend (2019)
5% 8%9%5% 9%
10%
4%21%
7% YoY2018 2019 Y0Y
Global ER&D spend is resilient and has witnessed growth despite slowdown and geo-political factors
Source: Zinnov Z1000 database, Zinnov Research & Analysis
Zinnov Proprietary Confidential 5Zinnov Proprietary Confidential 5
Enterprises continue to invest in digital engineering initiatives to stay relevant
USD 404BDigital Engineering Spend (2019)
USD 1,141 BDigital Engineering Spend (2025E)
CAGR19%
22%
Software & Internet Telecom Automotive Consumer Electronics
16% 15% 16%
160
527
133233
80
2460
All figures in USD B
Growth in digital engineering spend is accelerating across industries
Source: Zinnov Z1000 database, Zinnov Research & Analysis
12 11 1124 19
32
12% 10% 20%
Medical Devices Semiconductor Industrial
Zinnov Proprietary Confidential 6Zinnov Proprietary Confidential 6Source: Zinnov Z1000 database, Zinnov Research & Analysis
21%Services-led
verticals’ share of digital
engineering spend by
2025
DRIVING THE CORE
ORGANIZATION STRUCTURE
LEADERSHIP TO DRIVE INNOVATION
TARGETED INVESTMENTS
Walmart appointed Suresh Kumar as CTO & CDO (ex- Google, Microsoft, Amazon, IBM)
Spends 11 B on tech annually and focus areas include AI, ML, block chain, and big data
Created a streaming video unit in 2018 to embrace online video. Launched ESPN Plus and Disney Plus
32 87 19 59
11 3918 51
• Remote patient monitoring• Diagnosis prediction• Healthcare robots• Patient experience platforms• Physician assistance tech
• Robo-Investment Advisory• Payments Tech• Telematics based insurance• Fraud Detection Management• Customer Insights &
Intelligence
• Transformation of in-store shopping experience
• Connected products for monitoring and feedback
• Omni-channel experiences• Robotic automation
• OTT • AI/ML based content
recommendation and tagging • Targeted advertising using
intelligent platforms
18% 21%
19% 23%
BFSI
Healthcare Payers & Providers
Retail
Media & Technology
Digital Engineering Spend (All figures in USD B)
2019
2025E
Engineering is a core function in services verticals
Zinnov Proprietary Confidential 7Zinnov Proprietary Confidential 7Source: Zinnov M&A database
ER&D Services growth rate is consistently outpacing IT services’ ACQUISITIONS IMPACT
USD 4 B• In combined revenues, making it a
global leader for ER&D• “One stop shop” for full stack
engineering & digital requirements
• New Brand launched “Cognizant Softvision”
• Access to Romania for digital engineering talent
• Focus on developing platforms
• Fairway’s San Diego office is Accenture’s new “Engineering Innovation” center
• Accenture has shown a strong focus on platform engineering services and has an 8,000 member team
• Acquired for USD 4.1 B in 2019• Gained access to new verticals,
delivery geographies, and horizontals
• Acquired Softvision for ~USD 0.5 B in 2018
• Enhanced capabilities in AI, VR, IoT, etc.
• Acquired Fairway Technologies, a US based firm with a focus on platform engineering services
Large IT Service Providers are betting on ER&D capabilities to drive growth
Zinnov Proprietary Confidential 8Zinnov Proprietary Confidential 8Source: Zinnov Z1000 database, Zinnov Research & Analysis
2
1
3
54
Building the Digital Core for Large Enterprises
Carving Out Legacy Products
for Software Cos. & Enterprises
Partner of Choice for Enterprise GCoEs
Globalization of Private Equity
Portfolio Companies
IOT Managed Services Related Opportunities
Large ER&D deals
~USD 15 BTCV of large ER&D deals signed in the last ~3 years
Drivers of Large ER&D deals
44%Of large ER&D Deals had SOFTWARE in scope
17%of large ER&D deals involved “BUILD THE NEW”
Large ER&D deals continue to sustain momentum
Zinnov Proprietary Confidential 9Zinnov Proprietary Confidential 9
Ø Overall ER&D Zones 2019v ER&D Zones – Small and Medium Service providers 2019
Ø Horizontal Ratingsv Design & Simulation engineeringv User experience engineeringv Platform engineeringv Quality Assurance engineering
Ø Vertical Ratings v Automotivev Aerospacev Construction & Heavy Machineryv Consumer Electronicsv Consumer Softwarev Enterprise Softwarev Energy & Utilitiesv Industrial Automationv Medical devicesv Semiconductorv Telecommunicationv Transport
Zinnov Zones ER&D Service provider Ratings 201902
ER&D Services Market Overview01
Zinnov Proprietary Confidential 10Zinnov Proprietary Confidential 10
Expansive
EstablishedEmerging
Scal
e &
Sca
labi
lity,
# o
f Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Overall ER&D Ratings 2019
Specialization, R&D practice maturity (depth and maturity of services), Innovation & IP, Eco-System Linkages, Customer input
Source: Zinnov Research & Analysis
TCS
HCLAltran
Tech MahindraCyient
HARMAN*
GlobalLogic
Tata Elxsi EPAM
Wipro
Alten
L&T TS
Capgemini
Tieto Persistent Systems
QuEST Global
Tata Technologies
Sasken eInfochips
KPIT Technologies
Sonata SoftwareHappiest Minds
UST Global
VVDN Technologies
Aspire Systems
R Systems Itransition
Mindteck
Infogain
Akka Technologies
AF
TO THE NEWMusala Soft
Dextra Technologies
Cerium Systems
Embitel
PathPartner
Niche
CognizantBertrandt EDAG
Mphasis
Daffodil Software
Net SolutionsSoftDel
IAV
Infosys
Caresoft Global
e-Zest
*HARMAN Connected Services
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding
Zinnov Proprietary Confidential 11Zinnov Proprietary Confidential 11
Niche
Expansive
EstablishedEmerging
Scal
e &
Sca
labi
lity,
# o
f Ver
tical
s se
rvic
ed, C
lient
Spr
ead
ER&D Zones – Small and Medium Service providers 2019*
Source: Zinnov Research & Analysis
Sonata Software
Infogain
VVDN Technologies
Sasken
Happiest Minds
TO THE NEW
Embitel
PathPartnerDaffodil Software
Net Solutions
SoftDel
Aspire Systems
R Systems Itransition
Mindteck
Caresoft Global
Musala Soft
Dextra Technologies
Cerium Systems
e-Zest
Specialization, R&D practice maturity (depth and maturity of services), Innovation & IP, Eco-System Linkages, Customer input
Mphasis
*ER&D service revenue < $150M
Leadership Zone
Execution Zone
Breakout Zone
Bristlecone
Zinnov Proprietary Confidential 12Zinnov Proprietary Confidential 12
Ø Overall ER&D Zones 2019v ER&D Zones – Small and Medium Service providers 2019
Ø Horizontal Ratingsv Design & Simulation engineeringv User experience engineeringv Platform engineeringv Quality Assurance engineering
Ø Vertical Ratings v Automotivev Aerospacev Construction & Heavy Machineryv Consumer Electronicsv Consumer Softwarev Enterprise Softwarev Energy & Utilitiesv Industrial Automationv Medical devicesv Semiconductorv Telecommunicationv Transport
Zinnov Zones ER&D Service provider Ratings 201902
ER&D Services Market Overview01
Zinnov Proprietary Confidential 13Zinnov Proprietary Confidential 13
Niche
Expansive
EstablishedEmerging
Scal
e &
Sca
labi
lity,
# o
f Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Specialization, R&D practice maturity (depth and maturity of services), Innovation & IP, Eco-System Linkages, Customer input
Source: Zinnov Research & Analysis
Design and Simulation Engineering Ratings 2019
Altran
Alten
HCLWipro
TCS
HARMAN Connected Services
Tech Mahindra
Capgemini
EPAM
L&T TS
QuEST Global
Cyient
GlobalLogic
Persistent Systems
Tata Technologies
KPIT Technologies
Tata Elxsi
UST GlobalTieto
Mphasis
eInfochips
VVDN technologies
Caresoft GlobalHappiest MindsPathPartner
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding
Cognizant
Zinnov Proprietary Confidential 14Zinnov Proprietary Confidential 14
Niche
Expansive
EstablishedEmerging
Scal
e &
Sca
labi
lity,
# o
f Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Specialization, R&D practice maturity (depth and maturity of services), Innovation & IP, Eco-System Linkages, Customer input
Source: Zinnov Research & Analysis
User Experience Engineering Ratings 2019
AltranHCLWipro
TCS
Accenture
HARMAN Connected Services
Tech MahindraCapgemini
EPAM
L&T TS
QuEST Global
Cyient
GlobalLogicPersistent Systems
Tata Technologies
KPIT Technologies
Tata Elxsi
UST Global
Tieto
Mphasis
Infogain
Itransition
R SystemsHappiest Minds
e-Zest
Softdel
Alten
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding
Zinnov Proprietary Confidential 15Zinnov Proprietary Confidential 15
Niche
Expansive
EstablishedEmerging
Scal
e &
Sca
labi
lity,
# o
f Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Specialization, R&D practice maturity (depth and maturity of services), Innovation & IP, Eco-System Linkages, Customer input
Source: Zinnov Research & Analysis
Platform Engineering Ratings 2019
Altran
Alten
HCLWipro
TCS
Accenture
HARMAN Connected Services
Tech MahindraCapgemini
EPAML&T TS
QuEST Global
Cyient
GlobalLogic
Persistent Systems
Tata Technologies
KPIT
Tata Elxsi
UST Global
TietoMphasis
InfogainItransition
R Systems Sonata Software
Caresoft Global
Aspire Systems
Happiest Minds
Mindteck
Musala Soft
DextraTechnologies
Daffodil Software
Net Solutions
Softdel
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding
Cognizant
Zinnov Proprietary Confidential 16Zinnov Proprietary Confidential 16
Niche
Expansive
EstablishedEmerging
Scal
e &
Sca
labi
lity,
# o
f Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Specialization, R&D practice maturity (depth and maturity of services), Innovation & IP, Eco-System Linkages, Customer input
Source: Zinnov Research & Analysis
Quality Assurance Engineering Ratings 2019
AltranAlten
HCL
Wipro
TCS
HARMAN Connected Services
Tech Mahindra
Capgemini
EPAM
L&T TS
QuEST Global
Cyient
GlobalLogicPersistent Systems
Tata Elxsi
UST Global
Tieto
Mphasis
Cigniti
ItransitionR Systems
Sonata Software
Aspire SystemsHappiest Minds
MindteckDextra Technologiese-Zest
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding
Tata Technologies
Cognizant
Infogain
Zinnov Proprietary Confidential 17Zinnov Proprietary Confidential 17
Ø Overall ER&D Zones 2019v ER&D Zones – Small and Medium Service providers 2019
Ø Horizontal Ratingsv Design & Simulation engineeringv User experience engineeringv Platform engineeringv Quality Assurance engineering
Ø Vertical Ratings v Automotivev Aerospacev Construction & Heavy Machineryv Consumer Electronicsv Consumer Softwarev Enterprise Softwarev Energy & Utilitiesv Industrial Automationv Medical devicesv Semiconductorv Telecommunicationv Transport
Zinnov Zones ER&D Service provider Ratings 201902
ER&D Services Market Overview01
Zinnov Proprietary Confidential 18Zinnov Proprietary Confidential 18
Breakout Zone Execution Zone Leadership ZoneNurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
AUTO
MO
TIVE
ER
&D R
ATIN
GS
2019
AltranBertrandt
Akka
Alten
IAVTata Technologies
TCS
KPIT
Tech Mahindra
L&T TS
Wipro
Tata Elxsi
QuEST Global
Capgemini
HARMAN Connected Services
GlobalLogic
Tieto
UST Global
VVDN Technologies
Mobica
Embitel
SaskenItransition
Aspire Systems
SoftDEL
Automotive ER&D Ratings 2019
eInfochips
Happiest Minds
CaresoftGlobal
DextraTechnologies
Net Solutions
HCL
AF
Source: Zinnov Research & Analysis
Cognizant
Zinnov Proprietary Confidential 19Zinnov Proprietary Confidential 19
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Aerospace ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
AER
OSP
ACE
ER&D
RAT
ING
S 20
19
Tech Mahindra
HCLTCS
Wipro
eInfochips
Tata ElxsiQuEST Global
L&T TS
Capgemini
Alten
Cyient
Tata Technologies
Altran Akka
Bertrandt
Zinnov Proprietary Confidential 20Zinnov Proprietary Confidential 20
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Construction & Heavy Machinery (CHM) ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
CH
M E
R&D
RAT
ING
S 20
19
TCSCyient
EPAM
HCLL&T TS
Wipro
UST Global
Tata Technologies
GlobalLogic
Caresoft Global
Capgemini
Bertrandt
Cognizant
Zinnov Proprietary Confidential 21Zinnov Proprietary Confidential 21
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Consumer Electronics ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
CO
NSU
MER
ELE
CTR
ON
ICS
ER&D
RAT
ING
S 20
19
Wipro
HCL
TCS
Tata Elxsi
HARMAN Connected Services
Tech MahindraL&T TS
SaskenGlobalLogic
R Systems
EPAM
eInfochips
AltranUST Global
Dextra Technologies
Itransition
Mphasis
PathPartner
QuEST Global
Zinnov Proprietary Confidential 22Zinnov Proprietary Confidential 22
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
Consumer Software ER&D Ratings 2019
HARMAN Connected Services
HCL
Persistent Systems
EPAM
GlobalLogic
Sonata Software
InfogainWipro
Aspire Systems
eInfochips
Happiest MindsTO THE NEW
Altran
Tech Mahindra
Daffodil Software
e-ZestMindteck
Mphasis
CO
NSU
MER
SO
FTW
ARE
ER&D
RAT
ING
S 20
19
Zinnov Proprietary Confidential 23Zinnov Proprietary Confidential 23
Breakout Zone Leadership ZoneNurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
IND
UST
RIA
L AU
TOM
ATIO
N E
R&D
RAT
ING
S 20
19
Industrial Automation ER&D Ratings 2019
TCS
HCL
Tech Mahindra
Sasken
Happiest MindseInfochips
HARMAN Connected Services
L&T TS
QuEST Global
Wipro
Capgemini
SoftDEL
Altran
UST Global
Cyient
Source: Zinnov Research & Analysis
Execution Zone
EPAM
Cognizant
Zinnov Proprietary Confidential 24Zinnov Proprietary Confidential 24
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Enterprise Software ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
ENTE
RPR
ISE
SOFT
WAR
E ER
&D R
ATIN
GS
2019
HARMAN Connected Services
HCL
Persistent Systems
EPAM
GlobalLogic
Sonata Software
Infogain
Musala Soft
Tech Mahindra
Altran
Happiest Minds
AccentureWipro
e-Zest
TCS
Itransition
Mindteck
R Systems
QuEST GlobalUST Global
TO THE NEW
Net Solutions
Dextra Technologies
Zinnov Proprietary Confidential 25Zinnov Proprietary Confidential 25
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Energy & Utility ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
ENER
GY
& U
TILI
TY E
R&D
RAT
ING
S 20
19 TCS
Tech Mahindra
Altran
Cyient
EPAM
Happiest Minds
HARMAN Connected Services
L&T TS
QuEST Global
Wipro
Capgemini
UST Global
Alten
Cognizant
AF
Akka
Zinnov Proprietary Confidential 26Zinnov Proprietary Confidential 26
Breakout Zone Leadership ZoneNurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
MED
ICAL
DEV
ICES
ER
&D R
ATIN
GS
2019
EPAMTech Mahindra
HARMAN Connected Services
GlobalLogic
Cyient
eInfochips
HCLTCS
CapgeminiAltran
Wipro
QuEST Global
L&T TS
Itransition
Happiest Minds
UST Global
Mindteck AltenTata Elxsi
Mphasis
Cognizant
Medical Devices ER&D Ratings 2019
Source: Zinnov Research & Analysis
Execution Zone
Zinnov Proprietary Confidential 27Zinnov Proprietary Confidential 27
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Semiconductor ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
SEM
ICO
ND
UC
TOR
ER
&D R
ATIN
GS
2019
TCS
HARMAN Connected Services
HCL
eInfochips
Sasken
Tata ElxsiGlobalLogic
Cyient
Happiest Minds
L&T TS
Wipro
VVDN Technologies
UST GlobalCerium Systems
Altran
Dextra Technologies
MindteckMphasis
PathPartner QuEST Global
Zinnov Proprietary Confidential 28Zinnov Proprietary Confidential 28
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Telecommunication ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
TELE
CO
MM
UN
ICAT
ION
ER
&D R
ATIN
GS
2019
Tech Mahindra
TCS
AltranHCL
HARMAN Connected Services
R Systems
Happiest Minds
L&T TS
Wipro
TietoAlten
Cognizant
CapgeminiGlobalLogic
Itransition
Zinnov Proprietary Confidential 29Zinnov Proprietary Confidential 29
Breakout Zone Execution Zone Leadership Zone
Source: Zinnov Research & Analysis
Nurture ZoneHigh
Low
Scal
abili
ty
Sca
le &
Sca
labi
lity,
# o
f Sub
-Ver
tical
s se
rvic
ed, C
lient
Spr
ead
Transport ER&D Ratings 2019
Service providers with dotted lines have been evaluated based on Zinnov’s analysis and understanding Capabilities, Innovation, Ecosystem Linkages, Infrastructure, Service Maturity
Competency
TRAN
SPO
RT
ER&D
RAT
ING
S 20
19
TCSTata Elxsi
Tech Mahindra Altran
Cyient
L&T TSQuEST Global
WiproHCL
EPAM
UST Global
Alten
Akka
Zinnov Proprietary Confidential 30Zinnov Proprietary Confidential 30
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