zuberance overview general

Energizing Brand AdvocatesZuberance Introduction

Alicia Molnar, Regional Sales Director, EastJanuary 5th, 2011

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Overview

• Company Background

• Brand Advocates and How They Impact Your Business

• The Zuberance Solution

Identification

Mobilization

Tracking

• Case Studies and ROI

• Getting Started & Next Steps

3

Zuberance Background

The leading Brand Advocacy company providing the first Word of

Mouth Marketing platform delivering measurable ROI by

energizing Brand Advocates across email, social media and

influential 3rd Party Sites.

Turnkey solution helping world-class brands:

Identify their most passionate customers (aka Advocates)

Engage and mobilize their Advocates

Monitor and track the results in real-time

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Zuberance Customers

Brand Advocates

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Advocates are 5x more valuable than loyal customers

Advocates have an emotional connection to the brand

Advocates want to express themselves

Advocates want to connect with others

Advocates want to help

Why Brand Advocates?

Sources: Harvard Business Review, Satmetrix, Bain & Company, Comscore, Yahoo!

Brand

Advocates

Loyal Customers(1 in 5 are Detractors)

Fans & Followers

Va

lue

to yo

ur B

usin

ess

Highly-satisfied customers and others who pro-actively

recommend brands or products without being paid to do

so

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Advocates have Massive Reach

Sources: Forrester, ComscoreNote: Estimated # of Trusted WOM Impressions over 12-month period

100,000 Energized Advocates

=60M Trusted

WOMImpressions

# People

Reached Per

“Post”

# Impressio

ns

# Posts Per

Advocate Per Year

Social Media Amplifies Brand Advocates

X150

= 15M

X 4

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90% Consumers Trust Advocates; 33% Trust Online Ads

Advocates are Most Trusted Source

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Over 85%f happens offline

Advocacy happens across all platforms

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Benefits of Energizing Advocates

For Brand Marketers & PR

Improve brand reputation

Increase positive WOM

Generate valuable trusted content

For Performance Marketers

Generate qualified traffic, leads

Increase conversions, sales

Cut customer acquisition costs

Cut shopping cart abandonment

Zuberance

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Advocate ResponsesAdvocate Actions

Paid Media

Identify

Ratings & ReviewsStories & Testimonials

OffersAnswers

Mobilize

Clicks, ConversionsImpressions

Review & comment moderationZ Score, NPS®

Advocate Profile Data

Track

The Zuberance Advocate Platform is a hosted Word of Mouth marketing solution and fully integrated brand advocacy system

Our Approach

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Identify Brand Advocates…

Brand Advocates

“Ultimate Question” Recommend Badges

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Advocate Answers

Advocate Stories

Advocate Offers

Advocate Ratings & Reviews

Mobilize Brand Advocates…

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• Clicks• Leads• Sales• Impressions

Track Brand Advocates…

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Leverage the Zuberance WOM Platform to Identify, Mobilize and Track Brand Advocates

Email Database(i.e. newsletter,

single CTA)

Email Database(i.e. newsletter,

single CTA)

Brand Social Web

(.com, community, Facebook, Twitter,

Linked-In)

Brand Social Web

(.com, community, Facebook, Twitter,

Linked-In)

Other(i.e. In-Store, Paid

Media)

Other(i.e. In-Store, Paid

Media)

Advocate IDAdvocate ID

Thank You(end)

Thank You(end)

OffersOffers Review/StoryReview/Story

Sources

Identify

Mobilize

Share

0-6 7-8

Track

ing o

n Z

ubera

nce

Pla

tform

9-10

Influential 3rd Party Sites: Amazon, Trip Advisor, Yelp

Case Studies

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Case Study: Chili’s

Category #’s

Identified Advocates 508,000

% of Advocates 76%

Reviews Created 84,000

Published to YelpShared via email, FB & TW

28,00013,300

Average Star Rating 4.5 Stars

Potential Reach (# of Advocates x 150 – Forester #)

59MM

Offer Shared 130,000

Inbound Prospect Clicks Generated

110,000

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Case Study: Club One

Category #’s

Identified Advocates 3,60010% of Customers

% of Advocates 74%

Outbound Advocate Offer Shares 3,000

Inbound Prospect Clicks 2,000

Landing Page Conversion 915 (45%)

Trial Memberships Activated 627 (68%)

New Members Converted 55 (8.8%)

ROI 9:1

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Case Study: Norton

Category #’s

Identified Advocates 25,000

% of Advocates 54%

Outbound Advocate Offer Shares

2500

Revenue Increase 2x Growth (est.)

Reviews Created 1000+

Star Rating 2 to 4*

Conversion Rate Advocate vs. Loyal Customer

5:1

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Zuberance is a end-to-end solution

What end-to-end really means…− Advocate Strategy Development

− Use of Zuberance Social Marketing Technology Platform

− On Demand, Advocate Analytics Dashboard

− Creative services

− Weekly planning meetings

− 24x7 technical support

…why it matters− Know your Advocates by name & email

− Enable positive WOM in the marketplace

− Drive sales and revenue via Advocates

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3rd Party Publishing Work Flow1. Advocate clicks on

banner2. Advocate rates & reviews

Chili’s…3. Advocate clicks on integrated social

publishing tools

4. Zuberance automatically brings Advocate to Yelp page

5. Advocate’s review published on Yelp

Contact InformationAlicia Molnar,

Sales Director, East908-334-7918

Alicia.molnar@zuberance.comwww.zuberance.com